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Chapter 763 Word of Mouth Fermentation(1/2)

As the official website of the General Administration of Culture updated the box office results on May Day, reports from major entertainment media followed.

"Jinghua Daily": According to the latest data from the official website of the General Administration of Culture, "Straight to the Sky" won the box office championship on the first day of the May Day holiday with a box office of 546 million, and Tan Yue's new movie "Kung Fu" grossed 546 million.

The score of 28 million ranked second.”

"Southern Entertainment Weekly: The box office results for the first day of the May Day holiday were announced. The much-anticipated "Sky to the Sky" and "Kung Fu" ranked first and second respectively."

"Entertainment News": "Straight to the Sky", directed and produced by Jesse, ranked first at the box office with a box office of 546 million. "Kung Fu", a martial arts action film that was not very promising, ranked first in the box office.

Tian's box office data is still very eye-catching, with a relatively small gap with the box office of "Right to the Sky", which is closely followed with a box office of 528 million."

...

...

Weibo is even more lively, and topics about the box office of "Kung Fu" and "Skyline" have skyrocketed.

“Congratulations to ‘Run to the Sky’ for becoming the single-day box office champion!”

"I didn't expect that "Kung Fu" would have such a high box office performance, and it would only be so far behind "Sky"."

"Teacher Tan Yue is so awesome. The single-day box office of martial arts action movies exceeds 500 million."

"'Straight to the Sky' will definitely be the final box office champion. Look at it, it beat Tan Yue's 'Kung Fu' on the first day."

"Can't even Mr. Tan Yue's films surpass foreign blockbusters? When will domestic films be able to beat these foreign films?"

"This is just the box office result on the first day. Don't worry too much. Maybe "Kung Fu" will overtake it later."

"It is too difficult for domestic films to beat American blockbusters, and this is a well-made American blockbuster!"

...

...

Huaguang Entertainment Company.

Office of the Vice President.

Qi Kai handed the signed document to his assistant and arranged: "Send this document."

After the assistant went out, Qi Kai looked at the time on his wrist and saw that it was past ten o'clock, so he quickly opened the official website of the General Administration of Culture on his computer.

After watching it, a smile appeared on Qi Kai's face. Just looking at the single-day box office performance of "Kung Fu", it was still very good, but it was far behind "The King of Comedy".

Qi Kai would think this box office performance is very good compared to other directors.

But this is Tan Yue's movie. Compared with the previous good results, this box office result is indeed a low point and a blow to Tan Yue.

However, Qi Kai felt a little uncomfortable when he saw "Straight to the Sky" ranked first.

Tan Yue is no match for foreign blockbusters, let alone other directors.

...

After getting up, Jiang Bei would look at the time from time to time. When it was approaching ten o'clock, he couldn't wait to go to the computer, waiting to see the first-day box office of "Kung Fu".

Jiangbei couldn't help but sigh when he saw that "Kung Fu" ranked behind "Straight to the Sky" with a sales of 528 million.

In his opinion, the quality of "Kung Fu" is actually very high, and the box office results should not be like this.

Ultimately, the reason for "Kung Fu" was that it was affected by the general environment of the film market, which made many viewers subconsciously think that martial arts action movies were not worth watching.

As a result, "Kung Fu" lost to "Up to the Sky" at the box office on its opening day.

However, the current online reviews of "Kung Fu" are moving in a good direction, and it still has great potential.

Jiang Bei is very much looking forward to the box office performance of "Kung Fu" in the later period. He feels that there is no problem in catching up with "Skyline".

...

...

Beijing.

General Administration of Culture Building, conference room.

Ye Wen, as the director, is presiding over the meeting.

Today we mainly discuss the situation of the film market during the May Day period.

"Today I want to praise Director Tan Yue Tan from Cuican Entertainment Company." Ye Wen praised without hesitation: "China Entertainment needs talents like Director Tan."

Although the box office performance of "Kung Fu" was not as good as that of "To the Sky", Ye Wen was quite satisfied.

When everyone thought that martial arts action movies were in decline and whoever touched them would die, "Kung Fu" was able to achieve such high box office results on its opening day.

"Now the bureau is vigorously supporting small themes or movie types that are gradually fading out of the audience's horizons, such as martial arts action movies. I will also support Tan Yue here to strongly support the bureau's decision-making."

In such a severe market environment, Tan Yue also took the initiative to shoot a martial arts action film. Ye Wen felt grateful and satisfied.

The meeting lasted for more than an hour, and Ye Wen returned to the office still full of energy. She sat on a chair and read the online reviews of the movie "Kung Fu".

I kept thinking about the impact of various factors on "Kung Fu".

The biggest impact at the moment is that the audience feels that martial arts action movies no longer have the flavor of the past, or the audience no longer likes this type of movie.

This type of movie is a unique type of movie in China. Because it was developed relatively early, it has a special feeling for the audience. Naturally, the requirements for martial arts action movies are much higher.

Ye Wen herself believes that the quality of the movie "Kung Fu" is very high. Whether it can overtake it at the box office depends on online reviews.

As the computer pages continued to slide, I felt a little relieved.

The online comments are all favorable to "Kung Fu", and coupled with Tan Yue's own influence, there is a high probability that it will overtake it.

...

...

Bright Entertainment Company.

President's Office.

Tan Yue read netizens' comments on "Kung Fu" on his Weibo.

Among them, a message from a netizen named Li Yuan caught Tan Yue's attention.

"I am a senior martial arts action movie fan. I have almost lost hope in martial arts action movies for so many years. Unexpectedly, "Kung Fu" made me feel like watching this kind of movie again."

"My biggest feeling after watching "Kung Fu" is the shock. The special effects and martial arts movements are perfectly combined."

"What's even more surprising is that it can be mixed with nonsensical comedy."

"At the same time, this film is a big collection. You can see a lot of traditional culture, traditional kung fu performances, unique buildings and advertisements, and familiar citizens' lives."

"'Kung Fu' is the best martial arts action movie I've ever seen!"

Chen Ziyu came to Tan Yue's office carrying a box of washed grapes and said, "What are you looking at?"

Tan Yue picked up a grape and ate it, and replied: "Look at what this person wrote online about his feelings after watching "Kung Fu"."

After watching it, Chen Ziyu nodded and said: "It's well written. It seems that your movie has fulfilled the dreams of many martial arts fans."

Tan Yue was deeply moved by these messages from Li Yuan.

On Earth, this movie appeared at about the same time as now, and martial arts action movies have gradually declined.

When Tan Yue watched this movie, he was just as excited as Li Yuan.

"Kung Fu" satisfies the audience's fantasy of the martial arts world.

Chen Ziyu scrolled the mouse and looked at other comments. There were many netizens like Li Yuan who liked martial arts action movies.

Tan Yue, who was sitting aside, was eating grapes and reading the messages from fans.

...

...

Hangzhou.

Warm home.

"Yanyan, look, the number of likes on my comments on Tan Yue's Weibo is getting higher and higher." Li Yuan moved the computer screen and said excitedly.

Zhao Yan, who was bored watching TV in the living room, put on her slippers and hurried to the study.

In less than half an hour after Li Yuan's comment was posted, the number of likes has exceeded 10,000.

Zhao Yan said: "I asked you to post your feelings on Tan Yue's Weibo. You see it's become popular now."

At first, Li Yuan only lamented the good looks and high quality of "Kung Fu" on the movie forum, but finally wrote this film review on Zhao Yan's suggestion.

"Click refresh again and see how many likes there are now?"

Hearing Zhao Yan's words, Li Yuan clicked refresh with excitement and saw that the number of likes had exceeded 20,000.

Li Yuan laughed out loud, feeling very happy when he saw so many people agreeing with him.

The message with the most likes in the comment area is "Congratulations to "Kung Fu" for its 528 million box office", which has exceeded 100,000.

Li Yuan held his chin, frowned, and said with emotion: "Alas... "Kung Fu" is obviously better to watch, but the box office is not as good as "To the Sky"."

This is the situation in martial arts movies released now, and there is nothing anyone can do about it.
To be continued...
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