In the past, variety shows were sold season by season, but this time Enron sold them regularly.

In addition to the first few sponsors, do you want to buy the rest? Yes, you can buy them one issue at a time. Of course, you can also buy the remaining eleven issues together.

To put it bluntly, this guy just wants to give those who don’t trust him a critical blow. You didn’t buy it when it was cheap, but what about now?

People who don’t trust me have no reason to benefit from you.

Dong Yuyang showed up early the next morning. He came by his own private jet.

Also accompanying him were Wang Yuan’s father, Wang Heng, as well as Wang Yuan and Mr. Tao.

Several people came to An Ran's office, which surprised An Ran.

"Several of you... why are you here together?"

Although everyone cooperates, they also have their own affairs, so it is difficult to get together.

Wang Hengdao: "Lao Dong and I exchanged opinions and found something was wrong, so we came together and called these two young ones to listen together."

Something is wrong with the entertainment industry?

An Ran was a little confused, when had there ever been conflicts in the entertainment industry? Everyone was going crazy. This is a normal phenomenon, okay?

Tang Ni came in, asked everyone to sit down, and poured tea for everyone before leaving.

An Ran sat sideways on the sofa, "Uncle Wang, what you said is wrong...what's wrong?"

Dong Yuyang took a sip of tea and sighed: "Variety shows in Korea have been very active recently!"

"Ah? You're talking about this!" An Ran smiled and said: "Isn't this a normal phenomenon? Entertainment can also be regarded as fashion. This thing is advanced and exported. Although I am not interested in Korean entertainment, I have to say that they have many

The stuff is pretty good."

Dong Yuyang nodded and winked at Wang Heng.

Wang Heng took out a piece of paper and said, "This is the statistics compiled by Lao Dong and me on the sponsors of Korean entertainment programs during this period."

An Ran took it over and looked at it.

Of the programs broadcast on TV stations recently, about a dozen programs are from Korea.

Very active in sponsorship.

He glanced at it for a few times and suddenly said "Huh?"

Dong Yuyang and Wang Heng nodded approvingly and looked at An Ran. Sure enough, they were right. They could tell there was a problem as soon as they looked at their watches.

Wang Yuan and Mr. Tao were a little puzzled. Mr. Tao said, "Brother An, what did you see? We also looked at it, but we didn't see anything. It's all normal business behavior!"

Wang Heng snorted, "This is the difference between you and An Ran!"

Damn it, my face hurts when I say this.

Can't you save some face?

An Ran put down her expression and said: "There is nothing wrong with the entry of Korean programs. After all, Xiazhou Variety Show has reached a bottleneck period and needs this kind of external stimulation. With competition, everyone will naturally find ways to make better programs in the future!"

"But there is a problem. Among the sponsors, Korean companies account for the majority."

"Then what's the problem?" Wang Yuan was still puzzled.

Xiazhou Market is the largest market in the world, and no one can ignore it.

It is normal for Hanzhou Company to enter Xiazhou.

"This should be a strategy!" An Ran said: "Use Korean celebrities to promote Korean products. Over time, Xiazhou audiences will form a concept of Korean products, and bind these things with fashion. In the future,

Many brands in Xiazhou will lose their competitiveness!"

"This is a kind of cultural export. If you watch several Korean programs in a row or like a certain Korean star, it is easy to be led astray by them. Especially young people will imitate them. What do they use? What do they like?

?These young people will use it!"

"Then we encourage people around us to use them. In this way, Korean products will form a cultural behavior in everyone's subconscious... But most of them may not be aware of it yet!"

"That's right!" Dong Yuyang clapped his hands lightly, "Although we have many entertainment programs, there are too few classics. This is a crisis in Xiazhou's business circle!"

An Ran finally understood why these two people came to find him.

Koreans started with entertainment to promote their products and occupy the Xiazhou market.

While everyone can accept Korean entertainment, they can easily accept these products that sponsor entertainment programs.

This is a win-win situation, of course a win-win situation for both Korea and China.

For people like Dong Yuyang and Wang Heng, they really don’t want to see this happen.

To put it bluntly, this is business competition and industry strategy.

Through variety shows and culture, Korean people have subtly influenced the habits of Xiazhou people.

If it succeeds, it won’t be long before it blooms everywhere in Xiazhou.

In fact, it has already begun. Nowadays, young Koreans dress up a lot, and many like Korean celebrities. The so-called "flower boy" is a trend started by Korea.

Each one is more exquisite than the other, even beautiful women feel ashamed after looking at them.

Dong Yuyang said: "As a businessman, I don't want to see a certain industry without products from my country in the future."

What he said shocked everyone.

An Ran nodded, he understood what Dong Yuyang meant.

Wang Heng said solemnly: "Twenty years ago, domestic beverages were everywhere, and foreign beverages were difficult to be recognized in the country. Ten years ago, Coke acquired Huiyuan Juice, and Best acquired Dali Yuan. These two major beverage brands were the most popular in the world."

It’s rare. When young people walk outside now, the most common thing they hold is Coke!”

"Fortunately, in the past few years, Lao Zong and Lao Huang have seized the opportunity to develop 'Wahaha' and 'Nongfu', and have returned to the leading position in the Xiazhou beverage market. Otherwise, I'm afraid we won't have ourselves in the future.

Beverage company!"

After Xiazhou Beverage was acquired by foreign capital ten years ago, several brands that were selling well suddenly disappeared inexplicably.

Even if it is still on the shelves, it is not the choice of most people.

This is cultivating the market and cultivating everyone's taste.

The advertising is gone, and the market has not sunk enough. For example, Huiyuan Juice, everyone knows this brand now, but the sales volume is not even one-third of the original.

The young people who are new to the market are most passionate about Coke.

Fortunately, in the past two years, by grasping the theme of "health", Nongfu and Wahaha have re-entered the beverage market and become domestic beverage giants.

Faced with the fierce attack from the two manufacturers, Coke also withdrew products such as sugar-free Coke to cope with it.

Now Korean Capital is taking the same route as Coke.

Fundamentally change your taste, then occupy the market, kill domestic manufacturers, and become the dominant one.

At that time, Coke sales accounted for 20% of the world's sales.

This shows how powerful it is.

Dong Yuyang said: "What we both mean is that in terms of variety shows, I hope you can carry the banner of domestic variety shows. In terms of advertising, Wang Heng and I will be in charge. We will find people to name and sponsor all your variety shows...
Chapter completed!