Lao Zhou said "Oh?", but he really didn't take it seriously.

The tourism industry is different from other industries.

Enron has prospered mainly in entertainment and the Internet. Recently I heard that the "sun drink" was also made by Enron.

But travel is very different from these.

How to attract tourists is a science, which is fundamentally different from these.

Out of politeness, Lao Zhou still acted like he was listening attentively, "It's okay, Teacher An, just say it, let's just talk casually."

An Ran nodded, "I mean... it's completely free and open."

Free and open? Or comprehensive?

Lao Yiyi was stunned, "You mean... we don't charge tickets either?"

An Ran took a sip of tea and said, "Of course, we will allow everyone to come and go freely, and there will be no admission fees for attractions."

Lao Zhou's eyebrows knitted together, which is layman's talk.

Tickets are the largest source of economic income in the scenic spot. If you don’t charge tickets, what else will we earn? Eat, drink and go?

East Lake is Lin'an's urban lake and has a profound cultural heritage.

Even if tickets to attractions are cancelled, the ticket revenue alone, based on tens of millions of visitors per year, would be over one billion.

You are simply making up random ideas.

Lao Zhou shook his head and said: "Teacher An, you don't understand. Ticket revenue is our biggest income. If we cancel it, our other income will not be enough to maintain the scenic spot..."

An Ran smiled and said: "Don't be busy first."

"The entire East Lake scenic area is 6.4 square kilometers, and the lake shoreline is 15 kilometers long. Such a huge East Lake also has cultural heritage behind it. No matter how you do it, you can make money back!"

"What you need now is not tickets, what you need is traffic!"

An Ran took a sip of tea and asked, "What's the average length of stay for your tourists now?"

Lao Zhou smiled bitterly, "About 4 hours!"

This is so far gone.

Visitors to West Lake stay for more than one day.

An Ran said: "If you cancel the tickets, the tourists will naturally stay longer. If the tickets are not charged, the tourists will naturally spend the money elsewhere. It will not only drive the flow of people, but also drive the surrounding hotel and catering industries.

, and the radiation range is larger, which can drive the economic development of Lin'an as a whole. I think this tourism model is the most successful model."

After hearing this, Lao Zhou pondered in his mind for a long time.

In fact, Enron's method means that you won't have to pay for the ticket, but the flow of people will skyrocket, starting with the surrounding hotels.

When the scenic spot was first built, they invested in several hotels in the surrounding area.

The occupancy rate is not high now and there are few people.

If it were free, these hotels alone would probably become prosperous.

There are also surrounding restaurants that were contracted by them, but now they are almost no longer contracted.

I can’t make any money, and I’m still exhausted every day.

Who wants to do this?

But if it were free, the restaurant could be saved.

Not to mention others.

After saving the ticket money, will many tourists consider using this money to visit the lake?

Or just walk around.

This method is very good. Just by increasing the hotel occupancy rate, the profit will be more than one billion a year.

The more Lao Zhou thought about it, the brighter his eyes became. In fact, everyone knows this method.

It’s just that the tourism industry is so prosperous now, and there is really no shortage of tourists in most places. Whether you come or not, someone else will come.

Whether the ticket price is high or low, you can buy one by one.

If it were cancelled, that would be an income of more than one billion yuan a year, and no one would be willing to watch this money being lost.

Another thing is, if it’s free... who has the courage to do it, what if it turns out to be pornographic?

That's not the fate of just quitting the business. Billions of investments have been wasted. Who can bear it?

But Enron’s method is absolutely feasible.

First of all, the advantage of geographical location is that this place is a lake in the city, which can be linked with other places in Lin'an City, which is also a big income.

With the scenic spot as the center and the commercial area radiating, the commercial value is immeasurable.

An Ran's words made Lao Zhou stay there for a long time.

There was thunder and lightning in his mind. According to An Ran's suggestion, countless possibilities expanded in his mind.

There are fewer tickets, and it seems that there are billions less, but as long as people come, are you afraid that you won’t make any money?

All kinds of consumption motivation will be much higher than the current ticket income.

It took a long time for Lao Zhou to take a deep breath, suddenly stood up, stretched out his hand to hold An Ran's hand and said: "Teacher An, you really woke up the dreamer with your words!"

An Ran laughed "Haha": "It's not that you haven't thought of it, but it involves too many areas and lacks courage. No one has done this before, so no one dares to do it."

"My suggestion is that you can try it first!" An Ran said: "If it doesn't work after a few months, what does it matter if you charge again? As long as your charge is lower than others, that's your conscience!"

There is nothing wrong with what I say. Which 5A-level scenic spot charges only 80 yuan for admission?

If it’s not free, can I cut the ticket price in half?

It is still a conscience scenic spot.

Lao Zhou really didn't expect that he would get such a harvest from coming to find An Ran. No wonder businesses are willing to cooperate with An Ran.

They are really capable.

It seems to be a layman's language, but it is the best choice now.

Zhang Wu said on the side: "Old Zhou, if you propose free of charge, I'm afraid there will be a lot of resistance in the board of directors."

He is not the one who has the final say on the East Lake Scenic Area, there are more than a dozen directors.

It is also difficult to convince these people.

Lao Yiyi waved his hand, "It's not a problem."

"I'll do this first. As long as it's publicized for free and the traffic volume increases, other people will not fail to see the business opportunities!" Lao Zhou touched his chin, "It only takes two or three months, so it's not a big problem.

”

Zhang Wu was stunned, are you planning to do this by force?

"What if we lose money?" Zhang Wu's words are not unreasonable. There are risks in doing business.

Don’t be afraid of ten thousand, just be afraid of what happens.

If you really lose money, you, Zhou, will go bankrupt and you will have to take the blame.

An Ran said firmly: "We can't lose."

"Popularity!" An Ran said: "As long as the most important thing is popularity, you can't lose anything. If someone comes, you can make money!"

Lao Yiyi slapped the table and said: "Just do what Teacher An said. I don't believe this idea can lose money. It's just that the most difficult step is to go out. As long as you go out, there won't be any problems later."

At this moment, Lao Zhou was determined to follow An Ran's method.

It’s not a big deal for the East Lake Scenic Area to hang on like this.

Instead of living half-dead, it's better to have a big pen.

Lao Zhou thought for a while, "If anyone objects, I will buy his shares. I might as well do such a good thing alone!"

He looked at An Ran and said, "Do you want Teacher An Ran to join in?"
Chapter completed!