Regarding pre-sales, relatively vigorous blockbusters start pre-sales half a year in advance to warm up the market.

Generally speaking, a month or half a month in advance is reasonable.

At least one week in advance.

There are very few movies like "The Swordsman: The Invincible" that are only pre-sold three days in advance.

Or if it is released directly without pre-sale, then it is basically a movie with no future.

This movie will premiere on the night of the 9th and will be officially released on the 10th. It is scheduled to start pre-sales on the 6th, so that those who want to see it will buy tickets during these three days, creating the illusion that there are many people watching.

In the early morning of the 6th, the pre-sale started.

Xu Weizhong did not report any hope and went home to rest early.

At 0 o'clock, he took a look and found that only a few tickets had been sold. The situation was quite bleak.

He sighed, An Ran was killing himself.

Whether a movie sells well or not can be basically determined by pre-sales.

For movies with high pre-sales, the box office will not be bad at least in the first three days.

Those with low pre-sales are basically miserable. There are some counterattacks in the later period, but they are only one in a hundred. It would be good to have one or two steps a year to take advantage of the situation.

It’s almost impossible to expect every movie to be a late strike.

With deep disappointment, Xu Weizhong lay down and an idea suddenly came to his mind.

An Ran is drifting?

It's obviously a good movie, but under his clever manipulation, it was stunned. This is also a skill.

Throughout the whole day on the 6th, the pre-sale situation was not ideal.

The pre-sale box office of all theaters combined is only over 1 million. If this figure is extrapolated, it would be considered good if the movie Enron could barely exceed 100 million.

Even only about 80 million, a blood loss!

If it weren't for An Ran and Lao Dong's reputation, he would have decided to drop the film schedule directly.

The pre-sale on the 7th is a bit better, more than 1.5 million.

By the 8th, the pre-sale box office will increase to 2 million.

Although it is increasing, the growth rate is also good, but the base is too small at the beginning, and this pre-sale box office cannot bring this movie back to life.

Generally, the pre-sale box office for similar movies starts at 5 million, and more than 10 million is normal.

It’s awesome, pre-sales alone can exceed 100 million in one day.

A pitiful 2 million a day like this really has no future.

Xu Wei's center is extremely unhappy, and has already made a decision. He will be given 25% of the film schedule on the 10th, and will be reduced by 5 points every day. This can be regarded as worthy of the two of them.

No matter what, it is impossible for him to make money without making money. Since your movie is not good, I have given you enough face, so let’s not talk about anything else.

At 8 o'clock in the evening on the 9th, Xu Weizhong arranged for the premiere to start at 11 o'clock.

Xu Weizhong set aside three auditoriums in each theater to arrange this movie.

If it were another movie, it would be nice if he could at most open up one cinema hall.

He didn't go to the premiere, and he didn't care about it. There was no need to think about the box office.

At this time, Li Xinying and Song Xiaoxiao were grabbing tickets on their mobile phones.

"What's going on?" Li Xinying went to the ticket purchase platform, but it showed that the tickets for the premiere had been sold out.

She and Song Xiaoxiao felt that An Ran's drama would not sell for much money.

At the premiere, we must at least support An Ran. We can’t do too much, so why not reserve the venue?

As a diva, with so many people in the studio, she should be giving benefits to everyone.

As a result, it was only 8 o'clock. When I clicked on the ticket purchase platform of "Qianhe" Cinema, it showed that the tickets were sold out?

Aren’t you boycotting Enron?

Song Xiaoxiao said: "Is there something wrong? Click in and take a look!"

Li Xinying clicked in and saw the theater seat selection page, which showed that almost all the seats inside were "sold"!

There are only a few lonely spots in the corners, which looks so lonely.

I watched it in several theaters in a row and it was always the same.

Attendance rate is as high as 90%!

Li Xinying and Song Xiaoxiao are all so stupid.

Why do netizens disagree?

Shouting for boycott and asking "Enron to get out of the entertainment industry", was the attendance rate so high as soon as it was released?

Then what are they worried about?

I still want to book a place to help others, but it seems I think too much.

"This guy An Ran has expected this situation, right?" Song Xiaoxiao said a little unsure: "That's why he has been so calm."

Li Xinying nodded, "This guy's brain circuit is different from ours. It seems that our worries were in vain this time. He won."

Song Xiaoxiao frowned and said, "Could it be that the pre-sale time is short and there are not many movie theaters available, so it's full?"

"That won't happen!" Li Xinying mused: "Even if the time is short and there are not many premieres scheduled, Enron's own theaters have a lot of schedules!"

"Look!"

The two entered the "New World Cinemas" webpage and looked at it, and were speechless.

Enron doesn't have many premieres scheduled. Compared to theaters like Qianhe and Tianmu, they only have one more premiere scheduled.

What is this guy doing?

If it wasn't already very late now, they would both want to call and ask about An Ran.

It doesn't matter if others have less schedules. For a theater chain as big as yours, you only schedule four shows for your own movies, and the rest are showing other movies. Do you really not regard yourself as a human being?

That night, the theater showing "The Swordsman: The Invincible" had an average occupancy rate of over 70%!

Xu Weizhong was shocked when he woke up in the morning, and he woke up instantly.

If nothing else, Xu Weizhong, who was still in bed, knew what this meant.

Regardless of the reason, he immediately called the staff and said, "Tomorrow, we will increase the film schedule of "The Swordsman" by 30%!"

The general manager opposite immediately agreed.

Xu Weizhong didn't say anything about this, but he had to ask for instructions. The attendance rate at the premiere actually reached 70%, which shows that this is a hit.

In normal movies, the general manager can decide how to adjust it.

But this one is different. It was arranged by the boss himself. He had to ask Xu Weizhong first before doing anything.

Xu Weizhong asked again: "How much was the box office of this movie last night?"

The general manager said: "Our marquee theater chain has contributed a total of 2.8 million box office, with a total box office of 11.4 million."

This result is quite good.

Xu Weizhong hung up the phone and frowned. The pre-sales were clearly not ideal, so why was the premiere so crazy?

It doesn't make sense.

He was a little confused and didn't know what netizens thought about this.

Especially when An Ran interacted with netizens on Weibo, it was like a flash of swords.

Do you want to show the trailer?

I won’t let you go!

After causing so much commotion, the box office is actually so good.

This is absolutely amazing.

Are they all masochists?

An Ran had anticipated this outcome, and then did this?

He has been in the theater industry for more than ten years, but he has never seen this situation before. If a director or star is boycotted by netizens, his career will basically be over.

But this thing is not only not finished, but also getting more energetic. How can this be justified?

At the same time, I also taught myself a lesson.

Xu Weizhong was confused, finished washing, and drove to the office.
Chapter completed!