Enron’s series of backhand marketing efforts made this upcoming movie very popular within a few days.

The first is the drink launched by Sun Drinks.

Almost all the drinks have a "Gang Iron Man" pattern on them, and Lao Li also used an advertising slogan for Enron.

"Sun Drink makes you like steel"!

It's a common advertising slogan, but everyone just buys it, but sales haven't increased much yet, after all, the movie hasn't been released yet.

After changing to this new pattern, the number of drinks sold by Sun Drinks has increased by only half a percent.

But this half achievement is already remarkable.

You should know that this is before the movie is released.

Then there is the advertisement placed by the international version of Yanyin. No content is revealed, only the looming parts of the "Bang Iron Man" suit are flashed.

The last thing that appears is the movie release date.

"On April 28th, "The Iron Man" will return and see you there..."

Diaoyin’s short video user base is very large, and this advertisement has the most obvious effect. It has raised the popularity of "Bang Tiexia" by several levels.

After all, there are three major platforms.

"You can find the music you want to listen to in outer space..."

Behind the mask is the vastness of space, which is obviously the face shield of Iron Man.

Finally, there is the joint version of "Bang Tie Xia" to be launched by Hongshan Technology!

Here is the warm-up of the most products, which have not yet been launched.

What is the shape of Iron Man? I can only see a general outline, but I can’t see the specific shape.

However, the mobile phone models came out early, and the configurations are also very clear. They are all flagship configurations and use the best accessories.

The launch date is May 15th and will be released globally.

The choice of this time was carefully chosen by An Ran and discussed with Hou Ping.

At this time, the movie has been released for more than half a month, and the popularity has already reached its peak. Taking advantage of this popularity to launch a joint version can give mobile phone sales a good start.

As for not selling well!

In Hou Ping's eyes, it doesn't exist at all. Even if it doesn't sell well in Xizhou, how can it not sell well in Xiazhou?

If Enron's name is known, it will guarantee a box office. A few hundred million is not easy.

So the least thing he worries about is what will happen if the movie "The Iron Man" doesn't become popular.

Even if it's not a hit, the early popularity is enough.

He has absolute trust in Enron.

The "Pioneer Literature" website recommends the comics "Bang Tiexia" as a banner on its homepage and provides various advertising support.

During this period, the sales of electronic comics of "Bang Tie Xia" increased dramatically, up by 30% compared to before.

It can be said that this is a model of the linkage between comics and movies.

Looking at Lucasfilm, there is not much promotion, that is, they posted the release date on Facebook and Weibo, and Tony interacted with everyone on Facebook.

No other publicity was done at all.

But the popularity is increasing every day. After a few days, the popularity has surpassed the much-hyped "Superman"!

Both Levine and Marks were quite dissatisfied with the result.

They spent a lot of money on promotion.

The trailer came out a long time ago. The two-minute trailer is beautifully edited and has more than 20 million clicks on the video online.

Netizens voted for the movie I most want to see. "Superman" also ranked first with 8 million votes, which was a full 4.2 million votes higher than the second-placed "The Iron Man".

Then, large posters for major theaters have been released.

Even Enron’s ARM Cinema wasn’t stingy and put up the posters as soon as they were delivered.

The pay TV channels owned by Disney are also being promoted with great fanfare.

Then there are the various publicity plans formulated by Meyer Marketing Company, Xizhou, Xiazhou... sparing no effort in publicity.

Starring Cavill, he travels around the country and has fans everywhere.

Just like that, one look at the popularity... Damn it, it's not as high as "The Iron Man".

The difference is not big.

"The Iron Man" has 13 million hits, while "Superman" has 12.4 million hits, only a mere 600,000 hits behind.

But that’s how talented you are.

Mudd, I spent more than 80 million on promotion and marketing, but in the end it can’t compare to a movie that didn’t do any marketing.

Then why do I spend this money?

In fact, everyone can clearly see the essence of Enron's marketing. It cooperates with manufacturers and then uses them to help promote itself.

It’s not like everyone has never thought of this idea.

But the risk is too great. Sometimes advertisements are suddenly inserted into the movie, which will greatly reduce the audience's immersion.

They actually didn't care about Enron's actions.

But I didn't expect it would attract so much attention.

In addition, Tony, a very controversial actor, suddenly changed his ways and became personable, polite and elegant, which increased the popularity and topic a lot.

Take a look at yourself, you spent 82 million yuan and the actors and creative team traveled all over the world.

When people sit at home, the heat surpasses them.

As for Xiazhou, it is their base camp. There is no need for publicity. Just by the name Anron, the popularity is far ahead of theirs.

Diss Company has considerable ambitions for the Xiazhou market.

The success of the previous few movies in Xiazhou has made them realize the importance of the Xiazhou market. This is a movie ticket warehouse that far exceeds other places and is second only to Xizhou.

We put a lot of effort into promoting it in Xiazhou, but as a result, neither side has fought. How the hell is this acceptable?

Max's face turned green.

Although popularity does not represent everything, this popularity can already explain some problems.

The movie "The Iron Man" may not have a high box office, but it is impossible to pay it to grandma's house. It is estimated that the theaters will not have a problem in maintaining capital, and the subsequent DVD release will allow Enron to make a small profit.<

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Can Max feel better?

What he needs is An Ran to cry miserably, and he will never dare to touch a comic book movie for the rest of his life.

So, he called Meyer Company, first expressed his dissatisfaction to the other party, and then looked for film critics to criticize Enron's behavior of placing advertisements in the film.

From a commercial perspective, it is reasonable and reasonable to place advertisements in movies. Everyone is here for money, so there is no problem.

But from another level, if you want to tell a story well, inserting advertisements will inevitably affect the coherence and operability of the story.

Sometimes the plot must be changed for the sake of advertising, which is a bit excessive.

Another point is to seize on the fact that there has been no trailer yet, and there is not even a specific look of "Bang Iron Man", and make a fuss about it.

It's important to make the audience feel disgusted with this movie.

As soon as these overwhelming articles came out, Enron's movie was indeed pushed to the forefront.

Regardless of whether you say it is good or bad, the heat has been pushed up a lot.

Max just wanted to slap himself twice. He was confused when doing things, so he shouldn't dare to do such a thing.
Chapter completed!