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Chapter 189 Desolate Advertising Investment Promotion

 An Ran didn't say anything for a long time after hearing his words.

Li Wenyuan sighed and said: "In terms of price... In fact, you should have thought of it even if I didn't tell you!"

An Ran suddenly said: "Otherwise, since we have decided to cooperate, let's talk about the price. The show will be piloted for two episodes first, and the copyright will still be with me. If you are satisfied, we will renegotiate the price. If you are not satisfied, we will not broadcast it!"

Li Wenyuan was stunned on the spot by what he said.

There is no precedent for this in the entertainment industry. How confident you are in your own program that you can say something like this.

This made Li Wenyuan a little curious.

"Mr. An, are you really so confident?"

An Ran stroked her forehead and said: "Yes, I am so confident. I have put a lot of thought and effort into this show. To be honest with you, I will never sell it if the price is low, and you can't give too high a price.

, the best way to resolve this contradiction is to pilot it!"

Li Wenyuan said: "The program broadcast time will not be too good."

An Ran said: "It can be arranged from 3:30 to 5 o'clock in the afternoon!"

These words really made Li Wenyuan feel dizzy.

They didn’t ask for the evening time slot, so they just arranged it in the afternoon!

During this time period, people either go to work or go to school, which is inherently flawed in terms of traffic, and it is almost impossible to think of the ratings.

"Is there a problem?" An Ran asked.

Li Wenyuan took a deep breath to hide his shock, "No problem, I can make the arrangements myself."

"In addition, I have another request!"

"Say!"

An Ran said slowly: "When will Eastern TV's "Xiazhou's Strongest Voice" be broadcast? My program will be broadcast on the same day as his!"

"Click!"

Li Wenyuan pinched the pen barrel in his hand and broke it.

How confident are you?

A parent-child show has to compete head-on with a show starring a diva.

Moreover, it is a proper prime time period. Your program will be broadcast on Friday afternoon.

Don't look at it, it's all Friday, they are completely two concepts.

He originally wanted to arrange it for Saturday or Sunday afternoon, which could increase the ratings to some extent.

Li Wenyuan reminded: "Think carefully, if it is broadcast on Friday afternoon, the situation will not be optimistic!"

An Ran confirmed: "I have thought about it, and this is what I will do. Only head-to-head PK can test how the program is!"

Li Wenyuan smiled bitterly, "That is a flagship program with hundreds of millions of investments..."

"My investment of 1.1 million in this program may not be worse than his!"

An Ran said it with full confidence.

Li Wenyuan over there made a clang and knocked over the water cup again.

How much did you say?

1.1 million!

Li Wenyuan was completely confused now.

He has been paying attention to this program since Enron started filming, with Chen Han on the front line, Chen Zhen and Xie Linchuan on the second line.

Let’s not talk about Chen Han. The combined salary of these two second-tier films is 8 to 10 million. Add in the director Jiang Tao, and the salary alone must be upwards of 10 million.

And they all have children with them, so don’t count the travel expenses? Don’t count the expenses of the film crew?

The total cost of other miscellaneous sundries is several million.

He estimated that Enron's investment in this program was around 20 million, but someone came up with 1.1 million!

What kind of show are you on?

You only made it for 1.1 million, and all these co-writers worked for you for free?

Li Wenyuan felt that his brain was a little behind, and it took him a long time to come to his senses, "Then the advertising investment must be put on the agenda first."

"Let Lao Gu and Tang Ni do it. Call all the sponsors from the last concert and ask them to come over tomorrow or the day after tomorrow!"

You really can’t wait.

But think about it, although the investment is not large, it is the ability of human beings.

If you can succeed with a small approach, it proves that this path is indeed feasible.

Compared with other prime-time investment programs, as long as someone’s ratings are one-third, it is considered a victory.

But this is easier said than done!

The investment is not comparable, the celebrities hired are not comparable, and the broadcast time is not comparable. It can be said that there is no advantage in any of them.

Anyway, Li Wenyuan is not optimistic about it.

The two hung up the phone and made their own arrangements.

Three days later.

In the large conference room of Chuangyi Entertainment, there were only a dozen or so advertisers.

Even many of the advertisers who originally sponsored the newcomers' concert did not come.

You don’t need to watch the PPT to know that this show is not interesting.

They are businessmen, not philanthropic, and have no profit goals, so there is basically no need to consider it.

You don’t even need to contact good program advertisers, they will come to compete for naming rights and advertising spots.

There may be hundreds of companies competing for it.

It's good for him, there are more than ten companies, and none of them are big and powerful companies.

Tang Ni looked at the people coming with a worried look on her face.

On the contrary, An Ran looked calm and showed no signs of worry.

At three o'clock in the afternoon, An Ran looked at the time and said: "No more waiting, everything that is supposed to come has come!"

Tang Ni and Gu Wenzhong nodded, sighing in their hearts. This is probably the most miserable investment fair in history.

Even documentaries from a better time period have more people than this person.

An Ran opened the PPT and began to explain to the people sitting here.

The program type, broadcast method, program duration, and broadcast platform are all explained in detail.

The people sitting below showed little interest, many of them frowned, obviously not very interested in this matter.

An Ran explained the highlights of the program again.

Everyone seems to be confused about the so-called highlights.

Parent-child interaction? Complete tasks? To them, these tasks are just like playing house.

But, as a child, don’t you have to play house?

It seems a bit inappropriate for an adult to follow along, or for a celebrity to complete such an easy task.

At the end, An Ran said: "The broadcast time of this program...will be at 3:30 this Friday afternoon!"

Before he finished speaking, more than a dozen advertisers below were in an uproar.

This Friday night is the broadcast time of "The Strongest Voice in Xiazhou". You are right until Friday, but in the afternoon, that is too outrageous.

A company representative shook his head and said: "Mr. An, with all due respect, we are not optimistic about this program. Even if you adjust the time, if it's Friday... I guess your program will be crushed miserably."

!"

An Ran looked at everyone and said, "Is this what everyone thinks?"

Everyone here nodded together.

An Ran said: "Since everyone is not optimistic about it, I won't say more. The broadcast time of this program will not change!"

"I won't force anyone to make things difficult. We are all in business. There is no reason to do business at a loss. If anyone is willing to name your name, you can contact Tang Ni and Mr. Gu at any time. I won't say much else!"

Then he said half-jokingly: "But let me tell you first, the naming rights are now 10 million. If we discuss it later, it won't be this price!"

Crazy, such a program is still broadcast in the afternoon, and the naming fee is 10 million!
Chapter completed!
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