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Chapter 198 Analysis of Industry Insiders

 The abnormal phenomenon of "Where's Dad?" has caused a heated discussion in the entertainment industry.

A producer from a certain TV station watched the program video several times with a confused look on his face, and finally scratched his head and said to the director next to him: "How good is this program?"

The director was also confused, "I also don't understand..."

"Perhaps you have watched the singing show and want to change your taste?"

"It makes sense, this is a show that takes advantage of loopholes!"

"The program Chuangyi is a bit of a thief. It doesn't take the usual path and gives Dongtian TV a thumbs up. I think Chen Zixia wants to cry!"

This kind of discussion is not unique. Many people in the entertainment industry, including variety show staff and stars, are analyzing and discussing this show.

However, everyone agreed that this program took advantage of the common people’s aesthetic fatigue.

In fact, the content is really meaningless and not worth mentioning.

It is also not recommended to imitate.

This kind of program is time-sensitive, and after this stage, people no longer like to watch it.

Many people did not take the Enron program seriously.

But in the afternoon, the famous variety show producer Wang Weijian suddenly posted an article.

"Why is "Where's Dad?" so popular? It's not just the creativity that's popular!"

Wang Weijian has been in the entertainment industry for more than 20 years and is known as the godfather of entertainment. He was the one who led the popularity of music variety shows.

"I have asked my friends in the entertainment industry, and they do not approve of the show "Where Are We Dad?" and think it is shoddy and uninteresting. Some even think that this show cannot be called a variety show!"

"But my colleagues, have you carefully analyzed why this program has such high ratings?"

"First of all, let celebrities do ordinary people's things. This is a point of attraction. The audience will think that celebrities are nothing more than that. I also have advantages over celebrities. In contrast, it will naturally bring entertainment effects!"

"And in terms of the interaction between father and child, these joys are amplified and delivered to the audience!"

"What do the audience need? Ordinary happiness, plain touching, relaxation after a tiring day, these programs have it all!"

"Why do people in the entertainment industry find it boring? Because you have seen too many celebrities and you don't want to know what they are like in private, but ordinary people are different!"

"Here, I have to say that An Ran is a genius!"

"What he does is very simple, just give the audience what they want!"

"I can now say that for the companies that produce programs on the market, 99% of the programs you produce are actually what you want, not what the audience wants!"

Wang Weijian and Mr. Lin Lin wrote thousands of words of analysis on this matter.

To sum up, there are nothing more than a few aspects!

Contrast, relaxation, touching...

But think about it carefully... Song variety shows are nothing more than these points. An Ran just used a clever way to present them in a different way, and immediately had a different effect.

Many people in the entertainment industry have read this article.

Combined with the effects of the program, it suddenly dawned on me.

So that’s what happened!

Some TV stations and production companies immediately decided to produce a high imitation program of the same type.

Aren't you "Where's Daddy?"? I'll show you "Where's Daddy?"!

This kind of thing was filmed in front of An Ran, and he had nothing to say. The core imitation is high, but the process is different, and no one can say anything.

At this time, both Tang Ni and Gu Wenzhong were extremely busy.

"Ah? Mr. Chen... It's me, I'm right. What do you mean about the naming? Sorry, we have received too many calls here, so we have to think about it..."

"Mr. Bai, if you have something to say, please tell me!"

"Naming rights? How much? 30 million? We still have to consider this... Yes, but the price, you know, is a bit low!"

"It was the last time. Mr. An said last time that it was only 10 million, and it will definitely be much higher than this price in the future!"

"What? Black-hearted? It's not good if you say that. The reruns have a ratings of 2.1. Is this dark?"

The two people's phone calls were almost blown up by hundreds of advertisers from all over the world.

But no matter how much money they offer, the two of them just bite the bullet and won't let go. We are in the process of screening, please wait.

These are Enron's instructions.

Now the naming fee can be sold for as much as 30 million, including other advertisements. It is inevitable that some money will be earned, but the benefits are not maximized.

Until the evening, Great Wall Satellite TV aired the second episode of "Where's My Dad?" during prime time.

The ratings that night exceeded 3.0!

This result is the highest ratings among major TV variety shows in recent years.

And now "Where Are We Gone, Dad" has triggered a large-scale discussion on the Internet. Both people in the entertainment industry and ordinary people are very interested in this program, causing the popularity to be quite high.

The four children are even more popular on the Internet and have become the new favorites of the audience.

Major manufacturers finally couldn't sit still.

We started making phone calls early in the morning, and some even went straight to buy air tickets and came to Jiangcheng overnight to discuss the naming fee for this show!

Because they know that this show is the absolute king this year.

Kill all variety shows instantly.

For a program like "The Strongest Voice in Xiazhou", if the ratings can exceed 0.6 next week, it will be considered a hit.

"Why are you sitting so leisurely?" Tangni felt uncomfortable when she saw An Ran sitting there looking like an old god. She hadn't heard a phone call from yesterday to now.

I'm so slow to answer the phone, I'm even busier today.

Many company representatives rushed over directly to discuss naming fees with them.

"Tell me, what is your psychological price for the naming fee?"

An Ran raised a finger.

Tang Ni and Gu Wenzhong screamed at the same time, "100 million?"

This is a tenfold increase. Can people be willing to do so?

You think they are fat sheep and you can slaughter them however you want!

Seeing the dumbfounded looks of the two people, An Ran said with confidence: "It can only be higher but not lower. Call all the company representatives on behalf of them. The one with the highest price will get it. Do you understand the logic?"

Isn’t this nonsense?

Who doesn’t understand this? We are all together, and only with competition can we gain wealth. This is easy to understand.

But if you offer a price of 100 million, aren’t you a bit too aggressive?

An Ran said helplessly: "You two are really thinking like this. It's like holding an auction. Someone has made a bid, and you two just guide everyone to continue bidding. That's it! I didn't let you go up and shouted '100 million'. Whoever bids is whose."

, then people will definitely scold you behind your back!"

"They compete and set their own prices. In the end, no matter whether they succeed or fail, everyone will be grateful to you. Do you understand?"

Tang Ni and Gu Wenzhong glanced at An Ran without saying a word.

An Ran wondered: "Why do you two look at me like this? What? Am I wrong?"

The two shook their heads together.

An Ran was even more puzzled, "Then it's over? What do you two mean?"
Chapter completed!
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