A naming fee of 150 million is rare in the entire entertainment industry.

Especially when variety shows have been weak in recent years, naming fees are basically based on the guest lineup.

Because no one knows what will happen after your show is broadcast?

Even if you do a good job in PPT, others are still very cautious about what to do. In recent years, big names have taken over the show, and it is not uncommon for your program to fail.

So in the end, celebrities became the standard.

But now this program is different. After market testing, the ratings are there!

Coupled with the analysis in an article by Wang Weijian, the former godfather of variety shows, An Ran has become the pioneer of new variety shows, and it is not surprising that prices are rising steadily.

Both Qianfeng Industrial and Hongshan Technology have deep pockets, and they sponsored the newcomers' singing concert last time.

The "Xiazhou Good Tongue" challenge is the result of Qianfeng Industrial.

This kind of company, which is able to exploit every opportunity, is very clear about the commercial interests behind this program.

150 million is nothing to them.

Gu Wenzhong's excited palms trembled slightly. In the more than a month of creating art, it simply overturned his imagination.

But 150 million...should be the upper limit!

Without thinking, Lao Chen said without any hesitation: "160 million!"

Hou Ping said calmly: "1.7!"

Damn it!

The company representatives who are working here don’t want to talk anymore. This is really a fight between gods.

A naming right is worth 170 million. Looking at the situation, both parties are not giving up. The price increase is 10 million to 10 million.

There is no room for compromise.

Hou Ping didn't say anything for a long time.

Old Chen glanced at him proudly, "Mr. Tang, Mr. Gu..."

At this moment Hou Ping pressed the table and stood up, "200 million!"

Moment of silence!

Tang Ni and Gu Wenzhong were both frightened!

My heart was beating with excitement, 200 million yuan! This is the highest naming fee for a variety show in the past five years.

Especially since these two people knew that this program only cost 1.1 million from start to finish.

This is actually 200 times the income? Don’t be too exaggerated!

"200 million?" Lao Chen looked at Hou Ping sideways and said, "Lao Hou, can you handle the 200 million naming fee? Why don't you call and ask for permission!"

Hou Ping said calmly: "Don't forget, I am the deputy general manager, so I can still make the decision on this matter. Besides, with the word 'An Ran', this variety show is priced at this price. Do you want to pay more?"

"If you want to add it, I will continue to add it!"

Damn it!

Lao Chen almost spit out blood. He thought Hou Ping meant that if you don't join me, you can just negotiate a contract with someone else.

The result was "Continue to add"!

Old Chen thought for a moment and said, "2.05..."

"2.2!"

Hou Ping added 15 million without hesitation.

Lao Chen sighed. You can tell from the price increase that they are determined. If this matter continues like this, the only ones who will laugh crookedly are Chuangyi and Great Wall TV.

If you can't get the naming rights, then you should settle for the next best thing, cooperate with special brands, designate product cooperation, and special sponsorship partners.

There are still a lot of advertising spaces available for purchase, but it’s just not as exaggerated as an exclusive title.

Most of the company representatives who came here actually didn’t expect to be so lucky and win the exclusive title. They came here for other investment titles.

It’s so easy to win a variety show with a ratings of over 2.

But most of the people present now regret it.

When recruiting investors before the show was broadcast, Enron said it would be done for 10 million, but no one believed it at that time. Now it's 220 million.

Don't be too exaggerated.

Lao Chen gave a thumbs up, "You are awesome!"

Hou Ping smiled calmly, turned his head to face Tang Ni and Gu Wenzhong, and smiled again.

"You two, let's discuss the details of the contract!"

Tang Ni smiled and said: "Mr. Hou, please come with me!"

Hou Ping happily followed Tang Ni out, his expression as if he had taken advantage of him.

The rest are other advertisements, sponsorship cooperation, special cooperation, etc. The competition for these is not too fierce, these are not exclusive, and the prices are not so exaggerated.

Everyone discussed it calmly and finally settled on the price.

With the tempering of the previous 220 million, the prices offered by ancient texts for these advertisements are already stable.

I’ve also done a business worth 220 million yuan!

Over there, Hou Ping, Tang Ni, and Chu Xiaoxiao have negotiated the details, but the contract has not been signed yet.

You have to wait until tomorrow.

Because Li Wenyuan still doesn’t have an accurate idea of ​​how much money should be paid for the program.

But An Ran didn't wait long before the phone call came.

"Mr. An!"

Li Wenyuan's voice was full of exhaustion.

An Ran laughed after hearing his voice: "What? The persuasion work is not going well?"

Li Wenyuan sighed, "The gentlemen on the board of directors believe that the program is only worth 30 million, and your investment is so low, they think you have already made a profit!"

"It's my ability to invest in low-level talents to create hit programs, and it has nothing to do with the value of the program itself!"

"Hey, that's what I said too, but some people don't think so!"

"Can it work?" An Ran said: "If it doesn't work, you guys won't be able to broadcast it anymore. I'll find another satellite TV!"

"The final decision has not been made yet, they need to discuss it!"

An Ran said: "Let's do this. You tell them that the exclusive naming rights were sold for 220 million, and I want to share it. Chuangyi will get half of all advertising fees. Apart from this condition, there is no need to discuss anything else. Give me an hour to reply, otherwise I will find

Cooperate with other TV stations..."

"How much did you say?" Li Wenyuan didn't hear the rest of his words.

"220 million!"

"220 million?" Li Wenyuan shouted, his voice breaking.

This... makes me want to cry. The exclusive naming rights of their Great Wall TV program have not been sold at this price for a long time!

After making sure, Li Wenyuan said: "I'm going now, Mad, I don't believe it, I can't handle these people!"

An Ran put down the phone and shook her head.

Li Wenyuan, the chairman, is too frustrated and his control over the board of directors is too weak.

If he had stronger wrists, this wouldn't be the case.

He is really not joking this time, he only has one hour, and he won’t wait any longer.

No matter which TV station this program gets, a lot of people are rushing to get it.

He wasn't worried at all.

Within half an hour, Li Wenyuan called again.

"Mr. An, I will divide the advertising fee 50-50 according to what you said!"

An Ran smiled and said, "Yeah, why did you go there earlier? Send me the contract and let me take a look. If there is no problem, I will sign it. There are a lot of advertisers here waiting to sign the contract!"

Li Wenyuan smiled and said: "Okay, I'll hang up first!"

Not long after hanging up the phone, the contract was sent to Enron.

An Ran sent it to the legal department first and let Fei Liwen take a look. There was nothing fishy in it.

Then someone printed it out, signed the contract, and asked Gu Wenzhong to fly the other copy back directly.
Chapter completed!