Chapter 662 Making History
Wherever there is praise, there is criticism.
Especially Daliang Mobile, one of the four major mobile phone companies, is extremely mocking.
When Daliang Mobile was founded, it was selling online and offering cost-effectiveness, but no one knew this brand.
As the founder of the mobile phone brand, Li Wenwu formulated a series of measures.
The first one is to use porcelain marketing to seize friendly businessmen and pursue them fiercely.
There are always shortcomings in making mobile phones, and it is impossible to cover everything. Li Wenwu targeted this feature at that time, seizing the shortcomings of competitors and making a big fuss.
It was not a big problem at first, but as soon as he hyped it up, the problem immediately amplified infinitely.
Moreover, Li Wenwu went shirtless in person to educate people about science, which caused a mess on the Internet.
In the past ten years, Daliang Mobile has been criticized by netizens for its frivolous marketing, science popularization among friends, and hunger marketing.
But because it is cheap, it has captured the hearts of a large number of users and has become a big fan of Daliang Mobile Phones.
In recent years, because Li Wenwu's net worth has been rising steadily, he no longer competes with others on the front line.
They are all people who interact with friends and businessmen at press conferences or Weibo. These people carry forward Li Wenwu's methods.
Touch porcelain, popularize science, and then hunger for marketing.
Enron's advertisement has become popular all over the Internet, and Liu Teng, the president of Daliang Mobile, has long noticed it.
Any brand that may threaten Daliang Mobile Phones is within the scope of his suppression.
Especially since the advertisements for Tengwei mobile phones are so popular, it would be a great thing to spread the popularity by popularizing the science.
It turns out that Tengwei mobile phones are small and he doesn't care, but now that Tengwei mobile phone advertisements are so popular, it will definitely threaten Daliang mobile phones, which is intolerable!
Liu Teng is not a fool. There is no simple person who can achieve this position.
He didn't say anything for the past two days and had been watching the sales of Tengwei mobile phones.
After two days of observation, Liu Teng almost laughed out loud.
This has become a joke in the digital industry. The advertisement was a hit, but the sales of mobile phones did not increase much.
On the contrary, the people who filmed commercials became popular.
Aren't you here to make a joke? As Li Wenwu's number one thug, Liu Teng felt that mocking him would not only attack his opponents, but also further make Daliang's mobile phone more popular among people!
Absolutely a good thing.
Now there are no new models released by Daliang Mobile. This method cannot be used for comparison at the press conference, so Weibo is the main battlefield.
Liu Teng is a powerful figure with millions of fans.
After thinking for a while, Liu Teng sent a Weibo message.
"The advertisements for mobile phones from friendly merchants have created a miracle in the history of advertising! You can compare the sales of mobile phones and the popularity of spokespersons, and you will find interesting findings! In fact, I think everything is based on quality, which is the foundation of the product!"
Liu Teng posted Weibo and sat on the chair contentedly.
There is something unclear that arouses everyone’s curiosity.
Everyone will study it, and then they will naturally compare it, leaving a deep impression on netizens.
"Quality is the basis" is even more malicious. It means that no matter how good the advertising is, it is useless. Quality must speak for itself.
Now his Tengwei mobile phone is destined to become the laughing stock of the digital world.
As soon as Liu Teng posted his Weibo, many people immediately started commenting on it.
"Liu is always talking about Tengwei mobile phones, right? Quality is the foundation of quality!"
"Yes, some companies like to spend money on advertising. In fact, that is wrong. It would be better to spend more money on quality control!"
"Cao, Daliang Mobile has the nerve to improve its quality? Who doesn't know that Daliang's mobile phone has the worst quality control, and the praise rate has never been higher than 91% all year round!"
"Mr. Liu's words are a bit confusing. Are you saying that Tengwei mobile phones are good? Or are they bad?"
“You’ll know just by looking at the sales volume!”
Liu Wei looked at the comments from netizens and was overjoyed.
This wave of heat has come on again, and there’s nothing wrong with it.
He was enjoying himself when he suddenly remembered the rapid knock on the door.
"Come in!" Liu Teng said.
The door opened, and Duan Cheng, general manager of Daliang Mobile Phone, walked in with a report in his hand and a gloomy expression.
Liu Teng didn't pay much attention, but he knew that what he got should be Tengwei's today's data.
How could today be better than the miserable two days ago?
And as time goes by, the advertising effect will only get worse and worse, and sales today are probably not as good as yesterday.
Liu Teng smiled and said: "Why did you send it here in person?"
Duan Cheng's face was solemn, "Mr. Liu, take a look first!"
Seeing that Duan Cheng's expression was not good, Liu Tengxin asked, what happened?
He picked up the report and looked at it carefully, and lost his voice: "How is it possible?"
Duan Cheng nodded solemnly, "This online sales data is official data from Pioneer.com and Leading Shopping. There is no mistake!"
Liu Teng's brows knitted together, and he felt a little bad.
My fingers are trembling slightly.
"Online sales add up to hundreds of thousands of units?" Liu Teng said: "Tengwei relies on Hongshan Technology, and offline channels are far more powerful than online. It seems that today's sales should be about 500,000!"
Duan Cheng nodded gloomily.
Damn it!
Daliang Technology has never had such outstanding results since it made mobile phones, and the best is a daily sales volume of 300,000!
Tengwei is exaggerating!
Suddenly he became an opponent that Daliang had to pay attention to.
Liu Teng hadn't thought about it yet, "Why is it so popular all of a sudden?"
"Advertisement!" Duan Cheng said solemnly: "That's the effect of the advertisement they are broadcasting now!"
Liu Teng looked at Duan Cheng in shock, "Is it possible?"
"The data department has analyzed it! The surge in sales this time is almost entirely due to the effect of this advertisement!" Duan Chengdao: "Users first bought mobile phones because of the spokesperson. After buying the mobile phones, they found that they are very useful and recommended other products to others in need.
Friends, and Wu Hailong fans support posting on the Internet in large numbers, and now using Tengwei mobile phones has become a trend..."
This is a virtuous circle!
Because the spokesperson bought the mobile phone, he bought the mobile phone because it was easy to use, and recommended it to his friends. Word of mouth spread, and the word-of-mouth effect fermented, forming the current effect.
Liu Teng nodded, "Is this advertising plan for Enron?"
Duan Cheng nodded, "He is a very talented person in the entertainment industry!"
"I know!" Liu Teng said: "Shall we ask him to plan one too?"
Duan Cheng shook his head, "It's unlikely. He's not a full-time advertiser. He used to cooperate a lot with Hongshan Technology. This time, he probably helped with the planning because of their frequent cooperation!"
Liu Teng sighed, "What a pity!"
"Tengwei's wave of popularity is hard to resist!" Liu Teng said: "Pay close attention these days. If there is anything from Tengwei that can boost the popularity, follow it immediately!"
Duan Chengdao: "I didn't expect that a rival would suddenly appear. This is a big deal!"
While the two were talking, Liu Teng's phone suddenly rang.
"It's from the boss!" Liu Teng said and picked up the phone, "Hi, Mr. Li!"
"Liu Teng, did you accept Teng Wei's money?"
Chapter completed!