Chapter 792 Pure nonsense
An Ran was thinking about it when he heard a voice: "Teacher An, my facial cleanser doesn't have a name yet, please help me think of one!"
Cao! Are you planning to have sex for free?
An Ran looked up and saw a haggard middle-aged man standing in front of him.
The clothes on my body are not very good, but I look at myself with hope on my face.
The others couldn't help laughing after hearing what he said.
An acquaintance inside said: "Old Zheng, stop struggling, your factory can't be saved!"
The muscles on Lao Zheng's face twitched visibly, and he gritted his teeth and said: "That's the factory where I have worked for more than 20 years. All the materials are purely natural. They are better than any facial cleanser on the market now, so I just
If you don’t believe it, you won’t be able to survive!”
It sounds like this is an old brand.
Enron has always had deep feelings for these old Xiazhou brands!
They use good stuff and make good products, but due to problems such as business concepts or management level, coupled with the impact of other brands, many of them are already dying.
In terms of quality, it may not be worse than those big brands, it may even be much better.
In terms of popularity, these old brands have long been forgotten in the long river of history.
Wang Yuan's sweater factory is an example. It obviously had good products, but it was not well-known and almost shut down.
An Ran didn't laugh at him, "What brand is that?"
When Lao Zheng came over, he bent down slightly and said, "Teacher An, that's an old brand. It used to be called Fenghua. It also has shampoo, hand sanitizer..."
Elegance!
An Ran nodded. This was also a top brand in Xiazhou when he was a kid. He had used it before. It was a very good product. The formula was all natural and much better than what is on the market now.
I didn’t expect that after so many years, this brand still exists!
But things don’t look good.
Mr. Tao said from behind: "Fenghua? I really haven't heard of it. Have you heard of Zhou Feng?"
"Me neither!"
"Me neither." Wang De shook his head to express his ignorance.
Lao Zheng's face turned red.
Someone from behind laughed and said: "Those are brands I only saw when I was a kid. No one uses them now."
Lao Zheng blushed and wanted to retort, but when he thought that what he said was true, he could only sigh and remained silent.
An Ran greeted: "Manager Zheng?"
"Just call me Zheng Kai!" Lao Zheng said.
"I used Fenghua brand products a lot when I was a kid. They are all natural formulas and are very good!" An Ran said.
Zheng Kai's eyes lit up, and then dimmed again, "Up to now, we have only used pure natural formulas, but because of this, our costs have been too high, which has prevented the price from being lowered. Many people think that domestic products should be cheap, and it is better to buy them if they are so expensive.
Those foreign imported products, to tell you the truth, our company is in very bad shape right now and is on the verge of bankruptcy..."
"Teacher An, your advertising idea saved the original 'Yangyangyang' sweater. Please help me think about it... and see if it can save our factory too!"
An Ran nodded, "Supporting our old domestic brands is what we should do!"
Zheng Kai suddenly smiled, then disappeared again, whispering: "This advertising fee... I may not be able to pay much..."
An Ran waved his hand, "We'll talk about this later!"
There are too many people now, so it’s hard for him to say in front of everyone that if you are having trouble running your business, I won’t charge you any money.
When people hear it, even if they don't say anything, they still have opinions in their hearts, and they will have an impression when they sign the contract and negotiate the price.
"Manager Zheng, don't worry about this, I'll write more content for you!"
Manager Zheng was so grateful that she almost shed tears, and her hands were trembling, not knowing what to say.
An Ran said: "By the way, how much does your shampoo cost? I also support it!"
Manager Zheng sighed: "Eighty-eight bottles..."
An Ran nodded, the price is indeed a bit higher than the ordinary price of twenty or thirty bottles, but it is not exaggeratedly high. In fact, most of them can afford it.
It's just that this price, in his opinion, is a bit high and low.
I don't like the good ones, but I don't want to buy the bad ones. The range is quite awkward.
An Ran said: "Manager Zheng, in fact, I think the price you set is not too high, but too low..."
Huh?
The advertisers who came over had different expressions on their faces, some showed disapproval, while others nodded slightly.
Naturally, the disapproval is that if you are a domestic brand, no one will buy it if you set the price to 88. If you set the price higher, no one will buy it.
Those who nodded slightly felt that if the price should be set higher, get rid of the low-price and low-end image, and work hard, there might be hope.
An Ran said: "Add 1 in front of the prices of all your products..."
Damn it!
He hadn't even finished speaking. At least half of the people were muttering, "You are planning to trick Lao Zheng to death.
Many people think that setting a price of 108 is enough. This is already a high price for domestic toiletries. Your entire 188 is more expensive than those imported products?
They sell to dozens of countries, but you don’t even go out to Xiazhou, so you dare to set such a high price?
Lao Zheng also opened his mouth and looked at An Ran in disbelief.
After a long while, he said: "Teacher An... this... I'm afraid it won't work!"
"Of course!" An Ran said: "But there is a premise. You have to vigorously promote your pure natural plant formula and the fact that it does not hurt the skin. This is a constraint on your cost. In fact, it is also the biggest selling point of your product!"<
/p>
As soon as he spoke, everyone listened carefully.
An Ran said: "Nowadays, people's awareness of self-protection has increased, and chemical synthesis products are full of life. Who doesn't want to pay for health?"
"It's just that many of them are pretending to be pure natural, but there are not many natural ingredients in them. You should highlight this!"
"You have two major advantages. It is natural and does not hurt your hands, and it is a national time-honored brand... Focusing on these two points, I believe your products will not be worse than those products!"
"Of course, the premise is...the fact that it is pure and natural must not be changed!"
Manager Zheng nodded seriously, "Don't worry about this, I will never deceive consumers!"
An Ran nodded, "I've thought up the advertising words for you, and I've also got an implant plan!"
"Oh?"
He is worthy of being a genius in the entertainment industry. Several of his advertisements are textbook classics. Here he is telling himself his business philosophy, and over there he has already thought out the slogans for his advertisements.
You really found the right person!
The others also nodded repeatedly. Teacher An deserves to be called a genius. Look at his speed. It’s hard not to admire him.
No wonder people say that Enron is the golden touch in the entertainment industry.
Whether it's pop music, movies, variety shows... or even advertisements.
As long as he takes action, there is no chance of failure!
"Teacher An, what's the slogan?"
Chapter completed!