West is certainly not a fool.

As a world-class brand giant, he has been in the business world for more than 20 years.

Anron's "Summer" theme series of clothing is not only beautiful and beautiful, but also has a reputation that cannot be compared with other people's clothing.

On the big stage of the World Cup alone, at least billions of people have seen this set of costumes.

And everyone recognized this set of costumes very much.

In other words, it already has a mass base, and you can make money just by selling it.

Is 3 million more than 3 million? 3 million is not much at all.

That’s why he dared to offer this price. The advertising effect has already been achieved and it has been recognized by the public. Why not do this kind of business that is obviously profitable?

Another advantage is that Enron's design is very close to the aesthetics of ordinary people, and there is basically no need for other designers to modify it.

For ordinary fashion designers, if you buy his plan, they won't care about it.

Find a designer to modify it on this basis.

This is also an investment.

Even if Enron needs it, it won't be too troublesome.

In West's eyes, this is just a piece of fat, and 3 million is worth it.

He gave 3 million apiece, which shocked everyone.

Little Hymers almost vomited blood.

Henry comforted him: "Calm down, Mr. Hymers, it's just an accident. After all, his profession is a music producer. It doesn't matter now. The auction price of my works must be higher than his."

The host shouted at the top of his lungs, "3 million, 3 million, does anyone offer a higher price?"

"3.1 million!" A young man held up a sign and said.

West said without hesitation: "3.5 million!"

There was a "buzz" sound, and there was a burst of whispering in the entire hall.

A record!

No one expected that not long after the "Fashion Night" started, An Ran's clothing design would already tie the record.

And the price is rising so fast.

The host was trembling, and the record would be broken immediately if someone increased the price.

It should have been Elena's stage now, but Elena was clapping beside her excitedly, without any intention of blaming An Ran.

An Ran felt a little embarrassed herself.

It’s a bit overwhelming.

"3.6 million!" a voice shouted.

"Record-breaking!" The host yelled in his heart, but he hadn't even shouted the words out yet.

Just listen to West shouting: "4 million!"

"Wow!"

There was an uproar at the scene, and West seemed determined to win.

Everyone has seen his determination from the price, and there is no room for him to increase the price.

West also wants this effect, to let everyone see his determination.

Otherwise, if you pay 100,000 and he pays 100,000, you might end up doing 5 million.

He added integers every time, which made many people shake their hearts.

Who can bear this kind of price increase?

After hesitating for a long time, everyone gave up.

The host shouted emotionally: "4 million, the current price is 4 million, is there any higher... 4 million!"

No one said a word for a while.

The host said excitedly: "4 million, Master Enron's 'Summer' clothing series design now belongs to Mr. West!"

There was a burst of applause from below, and many people looked at An Ran with envy.

Record-breaking price.

This is not only a record of "Fashion Night", but also a record of clothing design in the fashion industry.

With a smile on his face, Mr. West walked onto the T stage and received everyone's applause.

When I came up, I shook hands with Elena first, and then with An Ran.

"Mr. An Ran, you are a genius!"

Without saying much, West's tone was full of admiration and respect.

"Mr. West, you have given me the award!"

The two chatted casually, and the host added to the atmosphere on the stage, "Mr. Enron's clothing design was acquired by Mr. West at a record-breaking price. Thank you both for your contribution to charity. Let's cheer!"

Although people from other companies felt sorry, they did not hesitate to applaud and cheer.

No one expected that the climax of "Fashion Night" would begin as soon as it got down to business.

After the two accepted everyone's cheers, they walked off the T stage and exchanged the stage with Elena.

Then the manufacturer who bought Elena's clothing design came on stage...

After coming down, West did not return to where he came from. Instead, he chatted quietly with An Ran.

"Mr. An Ran, I plan to give you a US dollar commission for every set of clothing sold in the 'Summer' series. What do you think?"

An Ran was stunned for a moment, no one thought the money was too little.

If a global brand like "Tianmenu" withdraws from a clothing series, if one series sells well, it will not be a problem to sell tens of millions of pieces.

Popular series will be exited continuously and become a sub-brand.

As long as it bears the name "Summer", every time one is sold, Enron will receive a dollar.

A little adds up to a lot of income.

It can range from tens of millions to millions every year...

Enron has no reason to refuse this income.

And it’s a beautiful knife...

An Ran smiled and said: "Thank you so much Mr. West."

"No, I should be the one thanking Mr. Anron!" West held up the wine glass handed over by the model next to him, "I believe the 'Summer' series will definitely become a series recognized globally."

An Ran said nothing, took the wine glass handed over by Catalina, and touched it lightly with him.

The two of them took a sip of wine and reached an initial agreement on the matter.

As for the details of the contract, executives from both parties will naturally study and sign the contract in detail afterwards.

"There is one more thing I want to discuss with Teacher An Ran."

An Ran smiled and said: "You say."

If someone throws someone out with good intentions, he has to take it. As long as it's not too much, he won't refuse. After all, he just gave himself a sum of money.

"It's like this, our 'Tian Mei Nu' series, in the Xiazhou area... what should I say? The sales are not very satisfactory. Teacher An Ran has his own entertainment company, and I would like to ask your artists to endorse... What do you think?

Like?"

What the hell...

Good things come one after another, which is a bit unaccustomed to me.

"Of course there's no problem with that." An Ran smiled and said: "Not to mention anything else, the image of my artists is absolutely healthy and there won't be any negative news. Maybe the celebrity status is not big enough, but it will definitely not bring bad effects to the brand.

influence."

West smiled and said: "This is what I value most!"

A brand spokesperson does not necessarily have to be a celebrity, but the image of the spokesperson must be healthy.

Enron's artists all meet this requirement.

"I want to choose Miss Su Xiaowan and Miss Zhou Yuanting. As for boys... Chen Han is the best choice."

You are very discerning.

Su Xiaowan and Zhou Yuanting are young. Although they are relatively popular now, they have little experience and have never signed an endorsement deal with such a major international brand. The initial cost will not be too high.

Of course, the price will be different in two or three years.

As a man, Chen Han has always been a successful and healthy image. Although he is middle-aged, he is more attractive.
Chapter completed!