Before dawn, the house became lively.

The family had breakfast, and it was just past 7:30.

Yang Aiguo and Yu Gang had already prepared the car and were waiting at the door. They were going with them this time.

Liang Xi held Fu Xiaofei, held Fu Shengyuan in his hand, and sent Fu Song to the door.

Fu Song took her daughter from her and kissed her on the side of her little face, "Feifei, eat well at home, and you are not allowed to be picky about food."

Fu Xiaofei pouted like her mother last night, and said angrily: "But Feifei really doesn't like eating vegetables."

Fu Song pinched her chubby face and smiled, "You can grow up quickly by eating vegetables, be good and obedient."

Fu Xiaofei lowered her head and pointed at Fu Shengyuan and said, "Brother needs to grow up quickly, I will give him the vegetables."

Fu Shengyuan rolled his eyes: "Do I still have less vegetables left in you?"

Fu Song touched his head and said, "Son, after I leave, you should listen to your mother at home and take good care of your mother and sister. Have you heard of it?"

"Oh..." Fu Shengyuan sighed, "You are not at home for half of the time, and I have always been in charge of the family."

Fu Song laughed and scolded: "I'm not old yet, you're like usurping power and seizing the throne!"

Finally, I looked at Liang Xi and wanted to hug her, but in front of so many people, I felt a little embarrassed and could only express myself verbally: "You..., take care of yourself!"

Liang Xihong said with red eyes: "So, you are. Let's go, leave it to me at home."

"Let's go." Fu Song turned around and the car.

The car drove out not far, and Fu Song suddenly saw Yinlei standing on the side of the road and hurriedly said, "Stop."

Open the car window, poked out his head and asked, "Where is this?"

Yin Lei's face turned red, but she looked at him boldly: "I'll go out for a walk."

Fu Song smiled knowingly, put on makeup early in the morning and wore his favorite white dress, just for a walk?

The two looked at each other silently for a while. Yin Lei couldn't stand his burning gaze at first, and said with a slight look: "That, Sister Liang, don't worry, with me here, I..., I will come here often."

"Thank you!" Although Fu Song didn't understand what she was thinking, her promise undoubtedly made her feel much more at ease. After hesitating for a moment, he said vaguely: "Old Fan..., let's talk about everything when I come back."

Yin Lei nodded shyly and timidly. Seeing someone coming towards her, she hurriedly said, "Go away quickly, I..., I'll take a walk."

When we arrived downstairs of the company, the inspection team had already arrived.

There were more than 40 people, a total of two cars, a German Kessbaul imported bus, and a Toyota second-generation Coaster.

These two models of cars are the main reception cars of Vision Group. It is not that they don’t want to buy domestic cars, but that domestic cars are neither comfortable nor useful, and have weak power. If they suddenly break down during reception, they will lose face of the group.

Fu Song took the secretary and Shen Hong and Guo Fansheng on Coaster, and the others took the bus.

According to the plan, the next half month will mainly be inspecting the province. Today I am going to Zhiyang City. In the era when there were no expressways, it took nearly three hours to travel more than 200 miles.

After getting on the bus, Shen Hong and others continued to refine the inspection plan. Fu Song and Guo Fansheng were idle and sat together to chat.

After resigning from Vision Group, Guo Fansheng returned to Beijing. Although he received huge support from Fu Song's funds and human resources, he did not immediately show his skills. Instead, he first set his sights on Zhongguancun like in his previous life.

The business model adopted has not changed much. A brochure called "Huicong Business Advertising" is compiled every week, and the product prices of each merchant are compared together, and a message is published by the merchants.

After testing this business model for a while, Zhongguancun found that the effect was pretty good, so he began to promote this business model nationwide.

With the help of the resources given to him by Fu Song, Guo Fansheng's entrepreneurial journey has been quite smooth so far.

But Guo Fansheng didn't think so. He was trembling in his heart now.

The so-called "Business Advertising" is to put it bluntly a quotation, similar to the price manuals in foreign supermarkets, with almost no technical content. For people, it is just a layer of window paper, which can be broken as soon as it is poked, and there will be no mystery again when it is broken.

No one has done it in Zhongguancun or Beijing before, but no one expected that the window paper has been pierced. As long as it is a person, he has a mouth and can write, he can copy this thing very soon.

This business model lacking a moat cannot stop the imitation of later generations, so "Business Advertising" soon had plagiarists, followers and even pirates.

When the company was first established, "Business Advertising" was sold at a low cost of 1.5 yuan and 2 yuan. Now all kinds of business advertisements are rushing in, and they are not worse than Huicong. Some people even make innovations in advertising patterns, form and structure, and even they are surprised by many innovations.

Under the incentive competition, HCong's revenue plummeted like a roller coaster, and in the end he had no good idea, so he could only deal with it passively and follow the trend and send it for free.

But in this way, no one can make money.

It was not until this time that he truly understood the profound meaning of the "copy" that Fu Song often talked about. At the same time, he also truly understood the profound meaning of "core competitiveness" and "enterprise moat", and the latter is also two words that Fu Song often talked about.

He has now realized the unsustainability of this business model.

Of course, he can also rely on his strong capital, rich resources, extensive networking and other advantages to bring this business model to the extreme and become the no.1 in the domestic business advertising field, but so what?

An enterprise without "core competitiveness" and "moat" may be killed by the back waves anytime and anywhere.

"If anyone has nothing, I have it, I have it, but if someone has it, I have it, I have it." This is just the first level of "core competitiveness" defined by Fu Song. He and Huicong did not even achieve the first level, which made him very frustrated and anxious.

When he left Vision Group, he was full of confidence and spirit. He thought that he had worked with Vision Group for two years and had learned and accumulated a lot of corporate management experience under his influence. In his opinion, it was really not difficult to run a business.

But everything is difficult at the beginning. The most difficult thing in this world is not from 1 to 100, but from 0 to 1.

Reality gave him a loud slap in the face, making him dizzy.

It may not be difficult to run a ready-made business, but it is difficult to start a business.

This is his biggest feeling since he started his business.

In addition, there was actually a trace of guilt and shame deep in his heart.

He heard that shortly after he left, Fu Song issued a special document within the group, encouraging employees with ideas and courage to go out boldly.

At the same time, a venture capital fund was established to support the independent entrepreneurship of employees within the group, and even if the entrepreneurship fails, you can return to the group at any time.

However, others can have a way out for starting a business, but Guo Fansheng does not!

Because he was not only the first executive to leave from Vision Group, but also brought the $5 million investment given by Fu Song and the power to randomly draw staff from various offices in the group.

Whether it is the treatment before resignation, or the support and sponsorship after leaving, Fu Song treats him well and is very kind to him.

If you can't make a name for yourself after getting so many resources, where will you put his face?

Regardless of whether he is willing or not, in fact, he has now become a benchmark and role model set by Fu Song. Even if he just wants to live up to Fu Song, he must do it with his teeth!

Since meeting yesterday, Fu Song found that Guo Fansheng was not in high spirits. After listening to his report and complaints, he understood what was going on.

In fact, Lao Guo’s entrepreneurial ideas are correct, but he has not found a way. To be more precise, there are problems in business model selection and planning.

The market environment is changing. For non-technical-driven enterprises, an excellent business model is the core competitiveness that the enterprise must have. Especially for start-ups like HC, the choice and planning of business models are particularly important.

A good business model is the process from 0 to 1, which is a qualitative leap.

After having a good business model, you will carefully craft it and step by step from 1 to 60, 80, 90. However, if you choose the wrong business model, let alone 0 to 1, it is hard to say whether you can survive.

Guo Fansheng said distressedly: "Mr. Fu, I am very confused now. Really, I have never been so confused."

Fu Song said with a funny look: "It's really rare to let you, Mr. Guo, speak of your confusion! Let's listen."

Guo Fan sighed long and said, "When you used to manage the huge Vision Group in an orderly manner, you felt that doing business was not as difficult as you imagined."

Fu Song waved his hand and said, "You are now giving my face. What kind of management do I know? That's all Mr. Han is supporting me. I only know how to read the documents and sign the signatures. At most, I can grasp the general direction and let me do specific management. I don't have the ability."

Guo Fansheng's eyes lit up and he nodded repeatedly, "Yes, yes, what I feel confused about is the general direction. I don't know where HCong's road is going and how to go."

Speaking of this, Guo Fansheng smiled bitterly: "If I can clearly know that HCong's business model is not good, then although I will be uncomfortable, I can still close the door and start over. But now, while I am struggling, I doubt myself, and constantly ask myself if the project HCong still has the value of continuing? I am now flying around like a headless fly, not knowing what to do."

Fu Song thought for a while and said, "Your problem should be a common problem among all entrepreneurs. Actually, I don't have much experience, but I can tell you my understanding of this problem from my own experience.

When I first started my business, my idea was similar to what you are now, just to become deeper, bigger and stronger in a field.

But later I found that if I only specialize in one area, such as feed processing, the uncertainty and risks would be too great.

Why do you say this?

From raw materials to production and processing, from production and processing to sales, this process is not carried out simultaneously, nor can it be disrupted.
Chapter completed!