"How great is milk." Fu Song couldn't help but look at Zhao Li with Yu Guang again. No, he seemed to have calculated wrongly just now, and there was no need to divide by two after counting the heads.

Seeing Zhao Li's confused look at her head, Fu Song smiled and said, "A cup of milk every day is strong Chinese."

"A cup of milk every day is strong Chinese?" Zhao Li and Zhang Chun repeated it at the same time.

Zhao Li thoughtfully said: "Mr. Fu, this sentence is really good. I think it can be used as a slogan for the dairy industry in the autonomous region."

Zhang Chun immediately agreed unwillingly, "Yes, Mr. Fu, I wonder if I can give up my love, so I will give this sentence to the autonomous region?"

Fu Song: “….”

I just said this casually, not to mention that he himself disagreed with this sentence.

Our ancestors ate grains and did not drink milk, but there was still a strong Han and Tang dynasty, and the civilization of thousands of years was still there. In addition to modern China, which has always dominated the world, is it because of drinking milk?

If you have to say something you have drunk, it can only be a cup of soy milk that will make the nation stronger.

Someone once said: "I have a dream that every Chinese, first of all, can drink a pound of milk every day."

Then a certain unscrupulous milk company shamelessly used it to advertise, haha, let the child drink one pound of milk every day, and he is not afraid of overwhelming the child to death!

I don’t know when it started, drinking milk = calcium supplementation = healthy bones = heightened = strong, this concept is deeply rooted in people’s hearts.

In fact, drinking too much milk is not beneficial. Fu Song remembers reading an article that countries with the highest intake of milk and calcium are often the countries with the highest incidence of hip fractures, and dairy intake is strongly correlated with the incidence of breast cancer, prostate cancer and other cancers.

I have to say that the power of advertising brainwashing is too powerful.

But then again, the butt determines the head, and Dairy is now a very important business of Vision Group.

Fu Song has invested a lot of money in the dairy industry. How could he do the job of digging his own grave?

A cup of milk is a strong nation. Although this is a brag, there is one thing that is, milk is indeed rich in nutrition and is a relatively high protein content in many foods.

The key is that Fu Song thought to himself that he was a conscientious capitalist and would not adulterate in milk in order to make money like some human-shaped animals.

Sometimes Fu Song is quite emotional. It is difficult to do business in mainland China, and it is easy to say it.

The reason why it is difficult is that the competition is very fierce. Once an industry makes money, Chinese people will flock to this industry.

Then the industry soon broke up with each other and lost in the price war. The final outcome was that no one could make money and left a mess.

The reason why it is easy is that the bottom line of business ethics is so low that it is so low that it is technically blatant to copy it, but I think you look down on you. What kind of ugly face can you do to me?

In terms of health and safety, as long as you eat and drink, you have a great conscience.

Marketing is made out of nothing, but exaggerated and deceptive advertisements are popular in official media.

"A joke, Director Zhang is too polite." Fu Song naturally had no reason to refuse his teammates who took the initiative to come to his door. After all, the milk source base of Vision Group is also in Inner Mongolia.

Zhao Li shook her head and said, "Now is an era where marketing is prevalent. A good advertising slogan is like a good general in ancient times, worth thousands of troops."

Fu Song said in surprise: "Director Zhao also understands marketing?"

Zhao Li rolled her eyes slightly: "I understand a little, but I'm just showing off my skills in front of Mr. Fu."

Zhang Chun smiled and said, "Mr. Fu, Comrade Zhao Li is a top student in the Department of Economic Management of Peking University. When someone went to Peking University, he had already gone out to climb high after graduation, but Comrade Zhao Li took the initiative to return to his hometown to build his hometown. This kind of noble character is becoming less and less common now."

A bitter smile flashed across Zhao Li's face. I don't know how many times I heard of such praises since I started working, and my ears were almost grinding into calluses.

At first she would be humble, but later she heard it a lot and got used to it. She was too lazy to be polite.

In order to avoid Zhang Chun continuing to praise herself, she quickly changed the topic and said, "Mr. Fu, our autonomous region has more milk, but it tastes better."

"Yeah." Fu Song nodded absent-mindedly, and his eyes began to glance around again. Tsk tsk, I only knew if the milk was delicious after I tasted it in person. If you don't let me taste it, how can I know if it's delicious?

"Director Zhang just said that there are now hundreds of large and small dairy factories in Hohhot, state-owned, collective, private, and individual.

But most of the good milk can only be sold locally, so the competition is very fierce and the price cannot be sold, especially the price of fresh milk is suppressed very low."

He Jia said in confusion: "Since there are so many dairy factories in Hohhot and the competition is so fierce, why not expand into the foreign market?"

Zhang Chun explained: "It's not that I don't want to sell it to other places. The problem is that milk is not easy to store, it is easy to deteriorate, and it is not easy to transport."

Zhao Li added: "The local fresh milk mainly supplies the surrounding areas. The remaining fresh milk can only be processed into storage-resistant dairy products, such as cheese, milk tofu, milk skin, ice cream, milk powder, etc., which are conveniently shipped to other places for sale."

Fu Song nodded and said, "After all, it is the issue of preservation and transportation of liquid milk. At present, our domestic milk companies mainly produce pasteurized milk, with a relatively short shelf life, generally no more than one week.

According to the current transportation conditions, if this milk is sold to a big city like Beijing or even Yangcheng, it will take at least three or four days from leaving the factory to being placed on the shelves, and the real sales time will be up to two or three days.

Therefore, pasteurized milk is mainly sold near the milk source and is not suitable for selling it to other places. For example, there is Sanyuan in Beijing, Guangming in Shanghai, Weigang in Jinling, Weiquan in Lin'an, and Jiabao in Mucheng."

Zhao Li turned her head to look at Fu Song and said with a smile: "Mr. Fu, I heard that Vision Group has invested in the construction of a room temperature liquid milk filling factory in Humeng?"

Fu Song said with a funny look: "Director Zhao is very informative. It seems that you are prepared."

Zhao Li also did not deny it, and admitted openly: "Vision Group is a key enterprise in attracting investment in the autonomous region. Our Foreign Economic and Trade Commission is naturally very concerned about your company's every move."

Fu Song said: "It is indeed true, but this factory is still under construction and is experimental in nature. The output is very small. After completion, it may encounter many problems. So I don't know whether it can be promoted and when it can be promoted."

Zhao Li was skeptical and said, "Experimental nature?"

Fu Song smiled bitterly and said, "Director Zhao, I don't need to lie to you in this kind of thing."

Zhao Li was revealed by Fu Song, and her face turned red. She waved her hand and said, "No, Mr. Fu, you misunderstood. I didn't say you lied to me."

But..., I'm just a little confused. Does Vision Group not master this technology?"

"This is a technology developed by Vision Group. I don't know very well about the specific situation. I only know that there are still many problems."

Fu Song is honestly speaking, after all, he is the chairman of Vision Group, not the president of the large agricultural business group, nor the general manager of the dairy product business department.

Just investing in a room temperature liquid milk filling factory, there is no need for such a small matter to be approved by the chairman. Even the application report cannot be put on Han Zesheng's desk. Feng Baoguo only needs to nod.

The reason why Fu Song remembers this is because Feng Baoguo mentioned a Swedish company called "Teipai" in his report.

He was impressed by Tetra Pak because it was the real big shot in the packaging industry, Mengniu and the "dad" behind Yili.

The popularity of room temperature liquid milk is due to two crucial technologies, and the breakthroughs in these two key technologies have laid a solid foundation for the industrialization and scale of milk.

One is the ultra-high temperature instantaneous sterilization process. This technology is to keep raw milk at 132℃-140℃ for 2 seconds to 4 seconds, which can reduce the total number of bacteria by orders of 12 orders of magnitude and meet the commercial sterility standard. That is, it will not cause excessive reproduction of microorganisms and cause product deterioration under normal temperature conditions.

Another is the Swedes' room temperature sterile packaging - Tetra Pak packaging.

Half of the world's well-known dairy packaging is from Tetra Pak.

Tetra Pak has a very clear positioning. It positiones itself as an active participant in the food industry. By providing complete solutions for food processing and packaging, while helping the industry find gold mines, Tetra Pak has also successfully obtained the exclusive right to "sell shovels" and made a lot of money.

In fact, before the mid-1990s, domestic milk companies were basically regional and there was no national dairy company at all. The reason was that pasteurized milk was not conducive to fresh storage, but the emergence of Tetra Pak changed this situation.

The first person to take the lead was Yili. Tetra Pak used its advanced technology to preserve fresh dairy products to successfully help Yili break the barriers of cross-regional sales and transform from a regional enterprise into a domestic dairy giant.

Under the leadership of Yili, Mengniu also began to cooperate with Tetra Pak. Since then, the "two heroes of the grassland" have been in full shape. Under the development momentum of the golden decade, a pattern of equalizing the world has gradually formed.

Some media once described Tetra Pak as "the arms dealer behind the dairy battlefield", which is not an exaggeration at all.

In the later generations, my country's dairy industry demanded about sterile packaging for about 100 billion packs per year, more than half of which were supplied by Tetra Pak.

Tetra Pak's packaging technology is very good, but commercially, this Swedish company has made full use of its market monopoly position to make a fortune.

Tetra Pak's monopoly method is a common bundled sale because it sells both packaging raw materials and packaging equipment. Although it does not force you to use both, it forces you to use its products through technical means.

If you only buy its packaging equipment instead of its packaging raw materials, then when a dairy company uses Tetra Pak’s competitors’ packaging materials, Tetra Pak’s packaging equipment will use some technical means to identify that the packaging materials are not Tetra Pak, so you will go on a random trip and make some messes.

For this reason, Tetra Pak was fined 75 million euros by the EU for its unfair competition using its market dominance, and was fined 100 million euros by China for the same reason.

But the money he was fined is just a drop in the bucket compared to the money his family earns.

Mengniu and Yili, as duopoly of China's dairy industry, firmly sit in the ranking of China's dairy enterprises.

However, the duopoly is just a superficial look, but is actually just a Tetra Pak worker.

Tetra Pak packaging costs almost 40% of the cost per box of milk. For every portion of Tetra Pak-packed milk sold, dairy companies earn 1/4 of the profit, while Tetra Pak receives 3/4.

Tetra Pak controls the "lifeline" between Mengniu and Yili. Although it did not raise a cow, it swallowed 75% of the profits of Chinese dairy companies. What are Mengniu and Yili not workers?

What is terrifying to think about is that many innovations in the dairy industry are driven by sterile packaging giants such as Tetra Pak.

Room temperature yogurt is selling well in China, and the three major brands are alive and dead. No matter who gets more or less, the final product is packaged in Tetra Pak.

The most powerful thing to get a big cake is not the most powerful thing, creating a cake is the most powerful thing, just like making technology rather than making technology, making technology less powerful, and making cake is the most powerful because it designs the game, otherwise players will not have to play it.

Tetra Pak actually got the first opportunity to make its mark in China by participating in exhibitions as early as the 1970s.

With the rapid development of China's food industry, Tetra Pak's first filling machine was put into production in Guangzhou in 1979. The cartoned chrysanthemum tea produced using this technology is widely popular among consumers.

Vision Group has invested huge amounts of money in Humeng's milk source base, so it is naturally to sell milk to all parts of the country.

Feng Baoguo originally planned to directly introduce Tetra Pak's room temperature liquid milk filling production line, but after learning that Tetra Pak was so unscrupulous, he decisively gave up this idea.

Damn it, I made a dollar and most of it went into someone else's pocket. Why?

If you rely on the mountain, you will fall, and if you rely on the mountain, you will run away. Only you can be the most reliable.

Science and technology are the primary productive forces. If the core technology is always in the hands of others, no matter how the company develops, it will only be a wedding dress for others.

Therefore, Feng Baoguo decided to develop his own production line!

But Vision Group does not have the technical accumulation in this area at all, so how easy is it to do research and development on its own?

There is no other way, you can only copy Tetra Pak first and then innovate on this basis.

However, ideals are beautiful, reality is skinny, and even copying homework is not good.

Tetra Pak packaging machine has a simple structure, saving time and effort, while Vision Group's equipment copied through reverse engineering is too complex and has too high maintenance.

This is just packaging equipment. As for the sterile packaging materials developed by Vision Group itself, the quality is much worse than that of Tetra Pak.

For example, when using Tetra Pak’s packaging materials, the shelf life of room temperature milk can reach 60-70 days, but the shelf life of sterile packaging materials developed by Vision Group is only about 30-40 days, almost double the difference.

The longer the shelf life of milk, the more advantage it will be in channel sinking, and it can smoothly enter the vast number of second- and third-tier cities and towns outside first-tier cities, and even put on the retail shelves of most villages.

China's fast-moving consumer goods industry has always had the saying that "those who get channels win the world". The business strategy of "first the countryside and then the city, the countryside surrounds the city; first the low-end and then the high-end, the low-end supports the high-end" has been tried and tested in China. Later generations of room temperature milk defeated low-temperature milk once again repeatedly confirmed this matter.

Moreover, because of large-scale channel sales, national advertising can be conducted on a large scale to quickly gain popularity, occupy a larger market space, dilute costs, obtain huge profits, and then expand production capacity and increase market publicity, thus forming a virtuous cycle.
Chapter completed!