Liang Xi opened his mouth and retorted: "How is it possible? The coverage of TV commercials is so wide. You can only play such movies in the countryside, and you still spend a lot of money. I don't like it anyway."

Fu Song leaned over to the sofa and lay down, and smiled and said, "I am in a good mood today. I will teach you Secretary Liang a good lesson. First of all, the coverage you mentioned is not a problem at all. Due to the limited production capacity and transportation conditions, the advertisements I made are mainly aimed at local farmers, first occupying the market in Mucheng, and then considering other places."

"Farmers also watch TV..." Liang Xi suddenly stopped halfway through his speech, his face embarrassed and said a little embarrassed: "This..., there seems to be not many TVs in rural areas now."

Fu Song gave her a blank look and said, "It's not just not many? Is it very little okay? Last year I saw a data at the Academy of Social Sciences, saying that by the end of 1985, there were only 11 TVs per 100 households in rural areas. How much do you think it can grow in a year? Even if the economic conditions in Mucheng are slightly better, it's not much better. Take our village as an example. How many of the households can afford a TV? You can count them with both hands."

"Okay, okay, you're right." Liang Xi felt very interesting. From the first day of getting to know each other until after marriage, as long as the two of them were together, they seemed to have to talk a few words.

Fu Song didn't realize this and said proudly, "What I said is the fact. As for the cost, the cost of shooting an agricultural technology film is higher, and it costs 50,000 yuan. The second brother said that a copy cost is 70,000 or 80,000 yuan, but in fact it only costs 40,000 or 50,000 yuan, because the length of the film is shorter than the feature film, and it is only an hour at most. Let's calculate it higher, one copy is 6,000 yuan, twenty copies are 120,000 yuan, and the shooting cost is only 170,000 yuan. Two or three films a year are less than 600,000 yuan, and the screening cost is 700,000 yuan."

Seven hundred thousand a year?

Liang Xi's eyes widened. Isn't that much?

Why does he feel his expression seem to be not 700,000, but 700 or 800 yuan. Even if it is 700 or 800 yuan, it is more income than most rural families in a year!

"You might as well donate the money to poor students." Liang Xi said quietly.

"You, a petty aura," Fu Song said as soon as he finished speaking, and he was slapped in his thigh, and he didn't feel the pain. He smiled and said, "It's only when you have to invest, you have to produce it. You have to sow seeds in farming. Seven hundred thousand a year seems to be a lot, but it's actually very cost-effective. You have to know that I'm not shooting advertisements, but a public welfare movie. Not only can I go to the countryside, but I can also give it to local TV stations for free. In this way, I don't spend a penny, and the TV station will help me advertise, killing two birds with one stone. No, I can win three birds with one stone, and I also earn a good reputation."

Liang Xi didn't know what to say, so he laughed and scolded: "You, you can squeeze two taels of oil out of the stone, how could you learn these messy things?"

Fu Song said: "This is not a mess. This is called implantable advertising. Don't underestimate implantable advertising. It's very useful."

"Implanted advertising?" Liang Xi is a top student in the Chinese Department of Peking University after all, and he only understood the meaning of this word literally. "This is the first time I heard of this word, is it an imported product or did you think about it yourself?"

Fu Song smiled bitterly and said, "I don't have this ability. I heard from others. There is already this marketing model abroad, but it has not been popularized yet. It is said that implantable advertising first originated in Balzac's "Human Comedy". I will test you, do you know which plot is being mentioned?"

Liang Xi naturally read this famous book, tilted his head and thought for a few seconds, and asked, "Can't it be the tailor named Buyisong?"

Fu Song gave her a thumbs up: "It's him. Buyisong has made a lot of clothes for Balzac in the real world, but never charges money. In order to thank him, Balzac wrote his real name and address into the novel. After reading "Human Comedy", many readers came to Buyisong's tailor shop, and the business in the store was very prosperous because of this."

"Also, in "80 Days of Traveling around the Earth", Verne deliberately arranged the transportation the protagonist took as a ship of a real shipping company. Verne got an advertising fee, which is a real commercial implantation advertisement. Have you seen Popeye? Haven't you seen it? This is a cartoon film sponsored by a company that produces canned spinach..."

Liang Xi said intriguedly: "Where did you hear about these? I don't even know any Chinese department."

Of course Fu Song wouldn't tell her that this was what he saw online in his previous life, so he had to change the topic and said, "What's wrong? Are you interested in this thing?"

Liang Xi nodded and said, "As new things, I want to learn more about it. Although I am a major in literature, we are all in the journalism major. I feel that what you are talking about is quite similar to communication studies."

Fu Song looked her up and down and suddenly smiled, "If you are really interested, you might as well open an advertising company. What about our advertising in the future?"

Establishing an advertising company was a thought that Fu Song had a flash of inspiration, but it was not a product of impulse after a thrill of his mind.

For a long time after the reform and opening up, China's business has been in an era of "manufacturers are king", and the market is a typical seller's market.

In an era of scarcity of goods, the bottleneck in the market is not sales, but production. By integrating resources, creating a product that can be produced is 90% successful.

In other words, in the 1980s, production or factories were the starting point of all commercial activities, and other commercial processes were built around this key node. The essence of business is to "sell whatever is produced", rather than to produce whatever customers need. In this case, sales become extremely simple, and you can sell whatever you have, and you don't have to worry about not being able to sell it.

As time went by, entering the 1990s, especially after Comrade Xiaoping's speech in the southern tour in 1992, the economic system reform was further deepened, and the booming development of private enterprises basically solved the bottlenecks in production. Various homogeneous competitions have emerged increasingly for manufacturers, and the era of "manufacturers are king" is gone forever.

Therefore, since the 1990s, China's business has entered a sales-driven era. Expanding channels and expanding demand have become the main means to expand operations, and the entire business process is also built around sales as a key node.
Chapter completed!