Chapter 699 Dream
Chu Linlin smiled and said, "That's too much to be forced, so she has to go find foreign aid."
Fu Song said: "However, Yuanzhi company mainly focuses on taking on social projects, and the group's internal publicity still depends on the public relations department. So in the next two years, the public relations department will mainly focus on learning and running-in, and then gradually take over the dominance of publicity from Yuanzhi. Feng Ye, Secretary Chu's energy cannot be all focused on the public relations department. You have to take the initiative. If it doesn't work, I will change people."
After hearing this, Feng Ye was not only not unhappy, but was instead excited and said with great confidence: "I understand!"
Fu Song said to Chu Linlin: "That's basically all in the second half of this year. Please help me arrange your time. By the way, how about the Secretariat you have formed?"
Chu Linlin felt a little embarrassed: "This year's fresh graduates are not easy to recruit, and you don't allow social recruitment. In the end, I finally picked three people who looked pretty good, one man and two women. They haven't graduated yet, so they can come to Mucheng to report before the end of the month. Then I'll bring you here for an inspection and see which one is left?"
Fu Song waved his hand and said, "I will disappear. I will leave it to you in the future. All three will be left behind. You can inspect it yourself. Stay satisfied if you are satisfied. If you are not satisfied, send it to other departments or business departments."
Chu Linlin nodded and said, "Then I'll take it for a while."
Fu Song said again: "I almost forgot that in two days Ando Kiyoko is coming to Mucheng to shoot a small... Graduation short film, please accept it on my behalf."
Under Liang Xi's nose, he felt that it would be better to wander in front of Ando Kiyoko. Anyway, he had all assigned work.
Reception and entertainment are still different. He asked Liang Xi to entertain Ando Kiyoko because of friendship between friends; asked Chu Linlin to receive Ando Kiyoko, which represents Vision Group to express kindness. If the four golden words "Vision Group" can appear in Ando Kiyoko's short film, it would be great.
Chu Linlin smiled and said, "Okay, I'll contact Miss Qingzi later."
After saying that, he gave Feng Ye a wink, and Feng Ye hurriedly said: "Mr. Fu, I later revised and improved the group's publicity plan last time."
Fu Song took over the plan and said with a smile: "I just said, why did you come with Xiaochu today? It turns out that Secretary Chu needs to save you. Don't worry, with Secretary Chu present, I promise not to get angry."
Feng Ye's face turned red, and Chu Linlin really said that his little thoughts could not be hidden from him.
Fu Song didn't joke with her anymore, lowered her head and finished reading it quickly, nodding and said, "This draft is much better than the previous draft, especially the theme of the publicity plan is very good. Regarding dreams, well, it is similar to the group's name "Vision". It's not bad, you have the heart."
Feng Ye said a little embarrassedly: "Mr. Fu, I dare not take credit. This is what Minister Chu thought of. I just wrote down the copy based on this topic."
Fu Song looked at the copywriting carefully again and said, "The copywriting is indeed good, but in terms of the entire plan, it is a bit too straightforward and can only be said to be in a proper way. If you think about it again, how can you catch people's attention in an instant."
Feng Ye's writing style is good, and the copywriting is gorgeous, and it can even be said to be every word, which depicts the development process of the Vision Group from small to large, but Fu Song has long been tired of this form of publicity and has no novelty.
Feng Ye hurriedly cast a look at Chu Linlin asking for help, Chu Linlin had to say, "Mr. Fu, I know you have many ideas, why don't you show us your skills? The advertising plan you made casually last year was well agreed by everyone in Yuanzhi Company."
"Let me show my skills?" Fu Song couldn't help but smile bitterly. I'm not a dormant cat, how can I say that this thing is there?
"Yes!" Chu Linlin had just had an idea, but the more she thought about it, the more she felt it was reliable. "You write a song as the theme song, yes, just like a foreign MV, and it will be broadcast on TV stations and can be seen by everyone across the country!"
"Mr. Fu can still write songs?" Feng Ye said suspiciously.
Chu Linlin said: "Have you seen the advertisement for sour jujube juice?"
"Ah?" Feng Ye covered his mouth with one hand and pointed at Fu Song with the other, "Is that song written by Mr. Fu?"
If it were the case, Fu Song might have been proud, but now he has passed the stage that needs others to recognize, and waved his hand and said, "Those are all small tricks, and they can't get into the elegant hall."
Feng Ye didn't think so, and said excitedly: "Mr. Fu, Mr. Fu, I think Minister Chu's idea is very good. Just write a song about dreams, and then we make an advertisement... No, about the theme of dreams, I think it can be made into a public welfare promotional video, so that you can even play it on the TV station without paying advertising fees."
Chu Linlin asked: "If it is a charity promotional video, how can the group's image be shaped? You can't insert advertisements in the promotional video, right?"
Feng Ye said: "I learned a word on Yuanzhi during this period, called advertising implantation. We can quietly implant advertising without destroying the coherence of the entire promotional video structure. This is called sneaking into the night with the wind and moistening things silently. Moreover, we can also add the name and logo of the Vision Group at the end of the promotional video. The group can even form a convention. Every year, a public welfare promotional video is filmed, and the theme and songs are not necessary, but the content is only needed to be modified."
Chu Linlin was a little confused and couldn't help but look at Fu Song, "Mr. Fu, is this possible? Nowadays, public welfare promotional videos are usually filmed by government propaganda departments and TV stations. Foreign-funded enterprises like us..."
Feng Ye said: "As long as the things we shoot are in line with the socialist values, the central ideas of the four modernization construction, and can promote social atmosphere, I think there should be no problem. Let's take a step back, even if they cannot be broadcast as public service advertisements, they can also be broadcast as commercial advertisements. And this kind of commercial advertisement is definitely the first in China, which is very meaningful!"
Fu Song nodded in agreement, and at the same time he looked at Feng Ye with some admiration. Although she was not experienced and very immature, at least she had vision and judgment.
Inadequate experience can be compensated, but vision and judgment are difficult to make up for through acquired efforts.
"Whether it is commercial or public service advertisement, we don't need to worry about it. Public service advertisements can promote the commercial functions of the vision brand while promoting public service content in large quantities. Conversely, does commercial advertisements have to be full of stinky smell?"
Chapter completed!