Chapter 90 , Interview with Su Wen
After feeling Lin Yi's warning again, Wu Fangfang breathed a sigh of relief and felt aggrieved, but she didn't dare to say a few words to herself.
Finally, he said he knew and planned to leave.
Just as she approached the door, Lin Yi looked at her back and said:
"Sister-in-law, you still have to spend some time on the health care product market."
"Okay, I will." Seeing that she still wanted to take over the health care product market, her heart was really up and down.
Sitting alone in the office, listening to the excitement outside through the window.
Then the accounts were checked again, and the focus of this check was on the details of various entry and exit.
Later, I browsed the documents given by Jiang Hua about Su Wen.
Seeing some of the contents, Lin Yi pondered on the chair for a while, then turned around and found Jiang Hua and Su Wen again.
"Have you been busy lately?"
Pour the two of them a cup of tea and sat opposite them. Lin Yi asked Jiang Hua.
"It's pretty good." Jiang Hua said a little, but Lin Yi still heard what she meant.
"Okay, you're still working in the supermarket for a week, and then you'll focus on going there."
Lin Yi nodded when he saw Jiang Hua and then signaled her to go out first.
"How is it, are you still used to it?"
This time, it was the third time that the two of them had a conversation. The first time they were in the provincial capital hospital and the second time they were at Lin Xuan’s house.
"It's okay, many things are in contact for the first time, and it takes time." Su Wen held the glass in both hands and took a sip. His voice was a little glutinous, and he was not anxious or impatient.
On the surface, Lin Yi couldn't tell that she wanted to get the job very much.
But from the analysis of various traces, this woman really wants this job.
"Many things were like this at the beginning, but after getting in touch with them slowly, they were actually the same, and they had the same effect as other industries." Lin Yi said as she said,
Seeing that she agreed with the geography and Zhenshou, Lin Yi said to her:
"Jiang Hua admires you very much. She told me that you have many things worthy of praise. I am more interested in the "Super-Industry Alliance" she mentioned. You can tell me in detail here."
Here, Lin Yi spoke with artistic expressions, and he never mentioned Hou Fugui even more praised her.
Because these two people will work in the same trench in the future, they don’t want them to breathe in one nostril in the future.
In that case, it will be detrimental to the company and will lose some competition and activity.
Su Wen was not surprised when she heard the word "Super Business Alliance". At that time, she and Jiang Hua mentioned it casually, and actually hoped to pass it on to Lin Yi through her oral communication.
She did this for two purposes.
First, her reservedness can demonstrate her knowledge and her own importance.
Secondly, we can also take the opportunity to test whether Lin Yi’s ability is really like Lin Xuan said “foresight”.
She certainly prefers to work under talented people, although she does need the job.
But willingness is different from being the general, and Su Wen attaches great importance to these things.
"The alien industry alliance was my master's thesis topic. At that time, I was interested in the relationship between the industry not being vertically vertically."
Su Wen said while turning a strand of black hair in his ear back: "In the past few dozen days, I have found that commercial alliances of different levels and entities have great help to the supermarket industry."
"Oh, I'd like to hear it carefully." Lin Yi actually knew about the alien industry alliance and was quite familiar with it, but he had never actually operated a classic case.
"With the gradual development and maturity of the supermarket industry, it can be foreseen that market competition will become more and more cruel.
I even personally speculate that overseas hypermarkets will sooner or later enter the mainland market, and the competition was intensified at that time.
We will gradually form a monopoly market pattern with capital-intensive brands and big businesses.
In fact, this is not only the supermarket industry, but also the same is true in all industries.
The first brand and the second brand, and even the first few brands dominate the entire industry, and are arrogant..."
"What he said makes sense." Lin Yi was quite convinced of this woman's farsightedness, so he asked:
"When do you think overseas supermarket giants will enter the mainland market?"
Lin Yi’s question is very particular, but not so tricky. It depends on the perspective of the woman.
Sure enough, Su Wen smiled slightly, then drank some water before saying: "It is not difficult to guess. Since the focus of the market economy in 1992, many industries are undergoing amazing changes.
Foreign investors can be seen actively in carbonated beverages, daily necessities, and household appliances.
Many of my friends said: The government has begun to be very interested in joining the WTO, and combined with the signals sent by newspapers and other media over the past six months.
It should not be far away. Conservatively estimated that within two years, foreign capital will enter the mainland on a large scale. At that time, it should bring about a major earthquake and a major cleaning to the supermarket industry."
When the woman said this, she suddenly stopped and then looked at Lin Yi's young face, wanting to capture something through her expression.
However, Lin Yi was destined to disappoint her. Except for her tender pores that were sucking, the rest were calm as if nothing had happened.
"Party and government media often send out policy signals, which is good. But I think you have more intuitive channels."
Lin Yi has a better understanding of this woman and has a good impression of her.
But this is not enough. Isn’t there a saying that “it’s always shallow to know what you get on paper”? Lin Yi is probably a practical school.
This is indescribable, Su Wen smiled quietly without saying a word.
Well, Lin Yi just asked casually and didn't go into it in depth. He wouldn't be so stupid. He only exposed some things to you after only a few days of knowing him.
So, Lin Yi changed his question. This time he wanted to know the real kung fu: "If you were asked to start the operation, how would you build the BBK Supermarket?"
Finally, it was time to talk about it. Su Wen's face turned a little serious, put down the teacup, took out a document from his handbag and gave it to Lin Yi.
Then I looked at him quietly and waited for the result.
At this time, she figured it out that this was a real interview, which was different from the previous ones, but fortunately she was prepared.
After expanding the information, Lin Yi found that this document had many similarities with what Jiang Hua gave him, but there were more differences.
The insights, judgments, and operations of the supermarket industry are more detailed and specific.
For example, in the focus of the Foreign Industry Alliance, Su Wen used her previous knowledge and experience working in a hotel to come up with a more insightful plan:
"BBK Supermarket should have its own flagship store and quantity-based store. At the same time, each point of BBK Supermarket is within a reasonable range and should expand its territory as much as possible.
In addition to using this land by yourself, some of the site will be rented out to other companies. While complementing each other and using each other to attract customers, they will also obtain a considerable amount of rent and voice.
For example, KFC is a good choice partner. If it can form a "transitive industry alliance" with it and carry out "regional strategic cooperation".
KFC can use the expansion of BBK Supermarket to enter the hinterland of Xiaoxiang. At the same time, BBK can also use KFC's outerwear and chips to obtain the best store locations in the government."
Su Wen pointed out in the document that cooperation with big brands can not only quickly complete the layout.
It also has unparalleled advantages in shaping, influence and expansion of BBK Supermarket brand.
Just like many people who want to go to KFC, they will say "go to Bubugao Supermarket", they will intentionally or unintentionally "equate Bubugao Supermarket" with KFC.
At the same time, she also proposed to reach strategic cooperation with Suning, Gome and others, so that she can maintain competitiveness in future retail confrontations.
In the middle of the document, Su Wen suggested that Bubugao Supermarket should learn from the lessons of department stores and implement a diversified strategy.
This gives an example of price-brand diversification: products that win at low prices in supermarkets cannot fully meet the needs of consumers.
For example, when people buy clothing, shoes, cosmetics and other products, they not only look at the price, but also the brand, and even how much social identity can be obtained when wearing it.
At the end of the document, Su Wen also proposed a more forward-looking concept: "business combination".
But the documents ended here. It seems that this woman doesn't want to show everything and keep it for herself to increase her value.
Lin Yi seems to understand the business combination but not the same.
But he felt that no matter how much he combined, he could not combine it, but the competitiveness and influence of the shopping center and commercial square models in the future.
Of course, this document sheet theoretically completely made Lin Yi recognize this woman.
At the same time, I also look forward to her ability to work hard at work.
Chapter completed!