When Lin Yi returned to the warehouse, he never fell asleep again. He bent his body and it was too cold. The sound of straw squeaking from time to time came from two people. He knew that Jin Yeon could not sleep even if she tossed and turned.

…

Wu Jingxiu called and said in frustration that the first time the VCD decoding chip failed to crack, which made Lin Yi, who had been prepared, feel a lot of talk before comforting her.

Lin Yi went to Bubugao Electronics, and the sales volume in the first half of November increased compared with the previous two months, reaching a gratifying 2,713 units, which almost caught up with the popularity of "Golden March".

Lin Yi concluded that according to this trend, there are still one and a half months left by the end of the year, and it is conservatively estimated that there are still 7,000 units to be expected to be sold.

"Mr. Lin, if we calculate this, our sales volume is about 52,000 units in 1995." Jiang Hua pressed the calculator at the notebook.

"It's good to just listen to this number." Lin Yi was really satisfied with this number, and then asked how the sales of those brands overseas were.

"The specific numbers are not clear, but Sony, Samsung, and Philips are definitely no less than 65,000 units. According to this sales statistics, in 1995, we should be able to rank 6th in the country and first in domestic brands. It is estimated that only one domestic brand is among the top ten."

Seeing this ranking, Jiang Hua was a little complicated. BBK Electronics was the fastest, and entered the market at least 20 days earlier than Samsung and Sony, but in the end, it could not defeat the deep heritage of these big brands.

To be honest, this ranking was a bit unexpected to him. His initial idea was to break into the top ten and complete a feat that was not available in the original time and space.

"In this way, we will add two more low-end models, not using the latest generation of decoding chips, and the prices are set at 2898 and 2698, and will be available at the beginning of next year."

"Mr. Lin, are you going to fight a price war with them?" Jiang Hua was startled. Could it be that Bubugao Electronics wants to stir up the entire foreign brand with its own strength? Isn't this crazy?

Moreover, this behavior seems to be a way to hurt the enemy by hurting eight hundred of them.

"You didn't investigate the market?" Lin Yi was very dissatisfied with her reaction. This was not a performance that a business leader should have.

"How did you record it in this book? There are now more than 130 domestic VCD manufacturers, and the growth rate is very terrifying. There have been 50 more in October alone. Do you think about how many of them will be next year?"

Lin Yi glanced at her and said with ease: "Now low-end decoding chips are getting cheaper and cheaper; the upstream and downstream technologies in the VCD industry are becoming more and more mature, and there are more and more upstream and downstream manufacturers. Do you know what it means?

This means that the threshold for this industry is further lowered, and there will be more and more shoddy brands, and price wars will be a matter of time sooner or later.

Don’t be afraid of price wars. In fact, this is the best way to clean up the entire VCD industry. As for the sake of it, you can drive foreign brands out of China at low prices;

For the sake of the lower part, we can give full play to the scale and cost control advantages of large enterprises within a considerable time, further squeeze the living space of "Huadu Machine" and force them to get out.

In the long run, this is more beneficial than disadvantages to our BBK Electronics.

And you should also know that many domestic brands are rising, which cannot be stopped, and there is no need to be the "public enemy" to stop them. In order to gain a larger market share for themselves, they will definitely use price wars to leverage the existing market structure.

What should we do at that time? Should we follow or not? At that time, we will be passive if we follow or not, so we might as well take the rhythm into our own hands.

Of course, the most important thing is that we take this lead. The purpose is to drop a bomb in the customer's mind and further establish BBQ's popularity. This is what I like most.

As for the vcd itself, you should be prepared for it. After this year, don’t think about this terrifying huge profits. You should slowly calm your mind.”

What year was in 1996? Others don’t know, Lin Yi is clear about it.

1996 was a year when flowers bloomed. According to the historical trajectory, more than 3,000 manufacturers of all sizes will appear within a year.

This will inevitably cause chaos in the industry. At this time, the market economy will actively stimulate its potential laws, and it is necessary to use price wars to reshuffle, rectify, and further improve the development of the industry.

The celebrity endorsement contract is about to expire. Jiang Hua asked if he would renew Jinggangshan, but Lin Yi rejected it: "It's true that he became popular last year, but it can no longer meet our need to move forward quickly."

Lin Yi was stunned for a while and looked up and asked her: "Jackie Chan or Jet Li, which of these two do you think is more suitable?"

"Jackie Chan." Jiang Hua hesitated at all, saying that he was more famous.

Lin Yi couldn't deny it after hearing this. He couldn't count which one is more famous. However, Jackie Chan has a better title as a superstar in Hong Kong, Macao and Taiwan stars in this year when Hong Kong, Macao and Taiwan are generally popular and generally "highest".

"Then let's go back to the dragon." Lin Yi said, and handed over the advertising plan he had prepared to the other party. "Photo shoot the advertisement as soon as possible. We will give the foreigners a big gift package at the beginning of next year."

Jiang Hua took over the planning case: "BBK"

"Yes, next year will be the year when we provoke a price war, and the main competitors in the early stage were all big foreign brands. In advertising, we should emphasize the characteristics of a national brand..."

There are many classic advertisements in the VCD field. If you pick them up, Lin Yi still thinks that "true hero" and "BBK" are the most suitable.

Therefore, when creating this advertising plan, Lin Yi, based on his professional knowledge and natural God's perspective, abandoned the huge flaws in the two advertisements, absorbed the essence and mixed them into one.

As the classic song BBK sounded, against the background of blue flames, with a firm expression and agile body, Jackie Chan led everyone in the wind and rain, fell on the muddy road, someone helped him, someone was confused, someone guided him, everyone walked side by side toward the light...

Especially the sentence at the end of the advertisement is a sublimation: BBK VCD, we have been working hard.

The whole advertisement reflects a positive energy of not being afraid of hardship, moving forward bravely, and making progress. This is eroded with the fact that many famous brands are now being eroded, and many industries are awakening the famous brands. They are playing the emotional card of the sense of national identity.

After reading it carefully, Jiang Hua felt excited and looked up and asked, "We expect the advertising fee."

She knew that if Jackie Chan wanted to shoot an advertisement and fight a price war, huge publicity fees were indispensable.

"No less than 20 million yuan for the whole year, no more than 50 million yuan. You can decide the value of the middle area according to the situation."

Lin Yi will never follow the old path of many VCDs such as Aiduo in his previous life. He has spent hundreds of millions of advertising expenses in a year without any brainstorm. He seems to be behind the glory, but he is heavily in debt. In the era of low profits, he basically digs his own grave.

"By the way, the advertising effect of the weather forecast is very good. Hurry up and ask Tang Mu to contact CCTV and get the next stage of advertising space as soon as possible."

"I've told him this some time ago, and there should be results in the near future."

"Well," he finally agreed, turned around on the chair, and asked, "How are you preparing for the Ropeline Phone?"

"The corded telephone will be launched on the first day of next month, with a price ranging from 600 yuan to 1,200 yuan; the corded telephone has made a key technological breakthrough, and the prototype can be released at the end of the year, and we will strive to put it into the market in March next year."

Speaking of the installation of domestic landline phones, it can also be regarded as a dramatic "blood and tears history".

I remember that the first batch of phones to install was only 800 yuan.

The second batch suddenly raised the price, reaching 1,400 yuan. At this time, the relevant state departments were thinking that the purpose of macro-control should be achieved. Unexpectedly, the market exploded further, and the price of 1,400 was still far from meeting the demand, and the people applying for installation were even ranked six months later, or even a year later.

Seeing this situation, the relevant departments were not calm again, so they further conducted major operations on the market.

The charging standards for the initial installation fee for the city's telephone (including the regular telephone stand-alone fee, installation fee, handling fee, lead work and material fee within 100 meters from the line distribution box to the telephone placement point) are:

Each unit and individual business (joint household) with an enterprise nature is 4,000 yuan;

Administrative and public institutions (including party, government, military, police organs, people's organizations, scientific research units, colleges and universities, medical and health units) are RMB 2,000;

The residential housing for primary and secondary schools (including secondary schools), kindergartens, nurseries, street offices, residential (village) committees, and administrative and public institutions is RMB 1,000;

Residents (including overseas Chinese, Hong Kong, Macao and Taiwan compatriots, foreigners, but not diplomatic institutions and diplomatic officials) are RMB 1,400.

At that time, the minimum monthly income for ordinary people was only a few dozen yuan, and the maximum salary was only about 3,400 yuan. Ordinary employees rarely installed telephones.

Why is installing a telephone so expensive? In fact, it is mainly because of the high installation cost. It requires cost and switching technology. At that time, many switches were imported from abroad and mostly operated by foreign companies, which required a lot of money.

After a period of time, for some reasons, these foreign companies were forced to withdraw and operated by our own companies, and the switches were gradually replaced by domestic ones. This is also the reason why communication companies such as Huawei and ZTE can gain a foothold in the early stage and go further.

The most stressful thing about installing a phone call in the early 1980s. At that time, the phone numbers were usually only four numbers except area codes. But now they are basically 7 numbers (the area code does not count).

I carefully browsed the latest announcements and market research reports issued by the Telecommunications Bureau. For the current market demand that is in short supply, this price is still very scientific.

He couldn't help but say, "Okay!"

Then the two went to the workshop, experienced the corded phone, experienced the sound quality, and compared some finished products on the market to nod in satisfaction.

The network camera project and repeater and learning machine projects are progressing very quickly, and samples will be released one after another at the beginning of next year.

After a walk around, I spent a day, and held a seminar with the senior management of BBK Electronics. After setting the tone of some major issues, I had a light meal together before rushing back to Yangcheng.

When I returned to school, there was no one in the boys' dormitory; Da Long Leg and Leng Xiu went with Kim Yeon to practice guitar together, as if they were going to participate in the campus talent competition.

Bored, Lin Yi heard that a batch of new books came from the library, so he planned to take a walk to the library. After all, he has been to CUHK for so long and hasn't been there yet.

As far as he knows, the few people in his dormitory except Han Xiaowei, who accompanied Kuang Yilin's dormitory after having something to do. At this point, Lin Yi still sighed: The atmosphere of a good school is still different.

When I came to the library's circulation department, this is the concentration of new books. There are many people, and I even lined up in the corridor.

When it was almost his turn, I looked at the time and had been in line for 12 minutes.

A young man returned the book in front of Lin Yi and handed it to the teacher, but the teacher was very unhappy: "You have made it so old for the new book in just two months?"

As he said that, the teacher turned to a missing page.

"I'm wronged, teacher, since I borrowed a book, I have never touched it once in the two-month period."

"I haven't moved a single one?"

"I haven't touched a single book." The young man was very frank and argued with reason!

The new book I just bought was borrowed for two months and I didn’t move. I really occupied the toilet and didn’t poop. The young man suddenly became one of the few highlights in the aisle.

The teacher stared at the other party for a long time, suddenly smiled and asked, "How much do you want to borrow this time?"

"Borrow 8 books and go back to make decorations." The young man was very straightforward and made everyone laugh.

When he entered inside, looking at the rows of bookshelfs, Lin Yi was in trouble for a while and didn't know how to choose. Later, he saw that people coming in came to a bookshelves to look at the notes.

Lin Yi was curious for a moment and walked over. He picked up a note and looked at it. He suddenly understood: This is a recommendation list. If someone in front of him thinks the book is good, he will make a record. For example, the title, book number, book introduction, reader name, contact information, recommendation reasons, etc. are all available.

After looking through some notes, Lin Yi was not very interested, but one thing made him feel very connotated:

“Recommended: Xu Zhimo’s “Farewell to Cambridge”,

Reason for recommendation: Lu Xiaoman is very wrong, very classic, worthy of fun;

Recommended by: Wang Geng

Contact information: Weng Ruinian 101

Door number: Republic of China 101

Recommended and positive reviews: 101 people trapped”

I finally picked up this book but found that there was no seat. I asked if there was anyone sitting here with an empty seat. The answers were the same.
To be continued...