Ginza is located in the west of Chuo District, Tokyo, Japan, and was first formed by reclamation.

The word "Ginza" is a place name because in 1612, the Tokugawa Shogunate had a silver coin minting house in Ginza I and IIchome areas, which corresponds to Kinza in Nihonbashi area, commonly known as Ginza Town.

It is not only the most famous commercial center in Japan and even Asia, but also a large garden that integrates various cultures outside the past and present. Various cutting-edge and fashionable designs and personalized buildings are distributed everywhere in Ginza.

Although in Lin Yi's view, its fashion is a bit "mountain flavor" compared to later generations, it does not hinder its absolute status in cutting-edge design today.

In this block, which is 1,200 meters long from north to south and 500-600 meters wide from east to west, it brings together major famous products around the world, known as the "heart" of Tokyo.

It is also known as "the most expensive place in Asia".

Lin Yi came to Ginza on a whim mainly because he wanted to conduct on-site inspection of its shopping mode. It is said that it is better to meet than to be famous. If you don’t experience it yourself, you will never be able to feel the essence.

The shopping mall in Tianhe District, Yangcheng, which was under construction, has entrusted many expectations of himself and Su Wen, so Lin Yi wanted to experience the world-famous Ginza, learn from the scriptures, learn from the lessons, and learn from them, and make good knowledge reserves for the continuous improvement of Auchan Shopping Mall.

Of course, there is another purpose for this trip, which is to visit the world's number one product - Chiwu Bookstore.

Because he felt that the salted fish bookstore based on his feelings seemed to be able to save it.

Of course, the most important thing is that in the design and planning of shoppingmall in Tianhe District, a bookstore that improves its connotation is needed. It is better to satisfy yourself than to be cheaper.

Just thinking about how your bookstore can become a symbol domestically and even internationally like the Chiwu Bookstore. It would be an exciting happy event.

Lin Yi stood at the intersection of the central area of ​​Ginza called "Golden Horn". The hollow white woven building on the left is Tokyo Ginza Plaza, and the Sanai Dream Center on the right is.

After savoring this unique charm for a while, I thought it would make sense that Ginza could succeed.

I sigh that the most powerful thing about other people's business is the various humanized details, full of design and expectation.

After staying around, Lin Yi was surprised to find that there were many works by top international artists in a shopping center that perfectly blends art and business.

For example, Yayoi Kusama, Hiroshi Sugimoto, Kenya Hara, Teamlab, Guanshi Noh Dota, Ukimoto...

He finished shooting Yayoi Kusama's work "Pumpkin" with his body camera.

Next, he appreciated the exhibition wall painting called "The Kingdom of Summer". This is a bit of the style of Japanese traditional art Ukiyo-e, which made him feel very comfortable, but he was confused and didn't know where the specific comfort was.

For a moment, I stood there and was confused.

There is a special elevator girl serving everyone in the elevator waiting area. Under the fur, the charming uniformed girl also surprised Lin Yi.

In the girl's charming charm, Lin Yi took the elevator to the tsutaya Chiya Bookstore, which is known as the "most beautiful bookstore in the world" on the sixth floor.

After stopping outside for a while, Lin Yi found that the bookstore is perfectly integrated with Starbucks, which can be said to be a completely different style compared to the famous Daiguanshan store in Japan.

The bookstore uses traditional Japanese architecture as the prototype and designed a six-meter-high four-sided bookshelves, which are elegant and shocking.

It displays a total of more than 60,000 magazines and books. It also includes an art gallery that displays ancient art.

Entering from the left door, Lin Yi carefully analyzed it and felt that the success of this bookstore was that it successfully combined book marketing with many book extension products.

At the same time, it was also discovered that the biggest feature of Chiwu Bookstore is that it is not just a bookstore, but is positioned as a life proposaler.

For example, there are many related products in bookstores that are well-combined with books, including exhibitions, catering and coffee, lounge areas, and clothing areas.

Moreover, this bookstore mainly focuses on paintings, including Japanese Ukiyo-e exhibitions, works by famous Japanese animation artists, Western oil paintings, and children's pictures. Even if you don't know Japanese, you can find a few books you like.

The more sophisticated you are, the more frightened you are. With this overall design, it feels normal for ordinary people to spend a whole day in a bookstore.

From this we can see that the ecological closed-loop design of its subtleties is definitely first-class in grasping people's hearts.

It's quite interesting while walking around.

Lin Yi even felt happy that his business philosophy at the bookstore in front of Zhongda is still OK.

It's just a bit rough and I haven't fully integrated the coffee and bookstore. It seems that after I go back, I can learn from it and make drastic improvements. As for whether it succeeds or not, I'll try it first.

In the left corner, there is a Miffy Miffie Rabbit cartoon desk lamp displayed on sale. Lin Yili was a little surprised when he was in front of him. I wonder if this is the feature of Chiwu Bookstore?

Do you want to imitate yourself?

Just as Lin Yi was thinking about the Chiwu Bookstore in his mind and was about to go to the right side of the bookstore, his right shoulder was suddenly patted.

Immediately afterwards, a cheerful voice came, "Mr. Sneak?"

Someone called me Mr. Little? The dimples that felt comfortable to smile appeared in Lin Yi's mind.

Turning around, it was indeed this face full of bookish aura.

"Stingy woman?"

"Smile."

Seeing each other, the two of them greeted each other in unison.

But Lin Yi used the puzzled tone of "Why are you here?"

Liu Hui's tone was filled with a surprise of "It's really you".

For a moment, he stared at the big eyes, looked at each other, and smiled.

Lin Yi turned around the woman in the khaki windbreaker, touched her chin and sighed: "You are more tasteful in blue clothes."

Liu Hui pursed her lips, and two dimples immediately appeared on her beautiful face, and she said happily:

"Thank you for coming from home for support."

???

Lin Yi was confused for a while, so why did he come here specifically? What support him?

What kind of support are you?

At this time, Liu Hui was still saying to herself, "Mr. Sigh, my bookmarks have been held here for two consecutive days. Today is the last day, if you..."

As the woman was talking, a little old man with half white temples came over and said to Liu Hui: "Asakusa, the rest time has passed."

"Oh, OK."

Liu Hui responded with a smile and said to the visitor: "Uncle, this is my friend, Lin Yi."

Then the woman introduced the little old man, Soaki Matsuda, the founder of Chiya Bookstore.

After Lin Yi said hello, the other party nodded with a smile, saying that he was too busy now and had lunch together.

Judging from what others meant, they obviously regarded themselves as being supportive.

At the same time, I was also thinking about what Liu Hui called this old man, uncle?

Is Liu Hui's grandmother Japanese?

The bookmarks and sales meeting were 100 meters to the right of the Chiwu Bookstore. The vast boys and girls lined up in an n-shaped line outside. After a thick glance, Lin Yi felt that there were no less than 1,000 people here.

The khaki woman was sitting in front, and Yan smiled and shook hands with every book friend, signed autographs, and sometimes had a few simple conversations with book fans.

Looking at the woman working round and round, Lin Yi changed from being surprised before to being surprised.

What book does this woman write? Why does it look very popular?

Also, is she very famous in Japan?

I wanted to catch someone next to me and ask. Unfortunately, my Japanese language is still at the level of watching movies such as "アゲ㏏butterfly", "must be necessary", and "private はクライマックスにります".

After glanced at the cover of the book, Lin Yi turned around and went to the Chiwu Bookstore to look for it, although he was inexplicably regarded as a special supporter.

But since you accidentally encounter it, it is not good to have a hand empty-handed.

When he came to the bookstore again, Lin Yi stopped before entering the door. He saw two large shelves standing at the right door, which turned out to be posters for Liu Hui's book sales.

The woman on the poster was holding a book and smiling sweetly. In the narrator, Lin Yi began to guess with a few Chinese characters he knew, which should be the top 3 of the Japanese book sales rankings.

Lin Yi was speechless. Why didn’t he go in through the main entrance here before? Otherwise, there would be no trouble.

Thinking of this in my heart, I felt that it was okay and could be remedied.

I walked in and pointed to the poster outside at the clerk, wanting to buy a book.

People shook their heads and said there was nothing.

Lin Yi suspected that he did not express it clearly, so he said it in English. But he also told him in English that he had bought the book in the morning and was urgently relocating the goods.

Lin Yi asked again, "Then what can I buy?"

"Sir, I'll be delivered at about 1:00 p.m.."

When he heard that at one o'clock in the afternoon and lunch was separated by lunch, the daylily was cold. Lin Yiyou was unwilling to give up, "If you look at the bookshelf again, maybe there will be some?"

The clerk still smiled politely and replied: "It's gone. If you don't believe it, you can search it yourself."

It's so angry that there's nothing to talk about.

Turning back to the signing venue, Lin Yi turned his eyes and took out a few big bills, gestured to the boy next to him, signaling that he would buy the books in his hands at a premium.

The man just glanced at Lin Yi and turned his back to him, this arrogant person.

Unwilling to give up, Lin Yi changed his goal to a girl this time, and looked at him for 2,000 yen, and he just laughed and didn't say anything.

Lin Yidun felt a headache in his head. What does this mean? He declined? Or did he think that the money was too low?

He blinked his eyes and took out another 1,000 yen, and the other person still shook his head.

Add another 1,000 yen.

Still shake your head ~
To be continued...