Chapter 205, Rights Protection(1/2)
But what they did not expect was that Bubugao Electronics had already applied for patent protection from the country. And because Bubugao Electronics used a lot of connections and money to solve problems, it quickly received a positive approval.
Lin Yi knew that this patent filled the gap in invention patents in China's computer storage field for 20 years and was a historic moment.
Upon hearing this news, the above two companies were anxious and filed an invalid review with the State Intellectual Property Office of China and refused to pay the patent fee to Bubugao Electronics.
But BBK Electronics won the patent one step ahead, and China seriously refused this unreasonable appeal.
To accept the facts, you have to pay the patent fee. What a huge sum of money, how can this work?
Since then, the two companies have been entangled with BBK Electronics, and the lawsuit has been fought from mid-year to the end of the year, which has also become the most famous patent dispute in the global flash memory field.
This chaos continued until there was movement across the ocean before it stopped.
At the end of 1997, under the attack of Lin Yi and Wang Xin, Chen Zhaoliang and Jobs helped them introduce some people and build some relationships. At the same time, they cooperated with an American lobbying company. After spending 10 million US dollars, they finally made efforts during the tense period of the lawsuit between the two companies and BBK Electronics.
On December 1, the US National Patent Office suddenly responded that BBK Electronics obtained a US patent.
Well, when the two companies saw this news, they felt like they were lost. The big brother came out to take the team, so what else can they do?
Let’s withdraw it, pay millions of dollars in patent fees.
...
Although through patent lawsuits, Israel's m-systems and Singapore's Trek have been surrendered.
But it does not mean that BBK Electronics can rest assured.
Seeing that BBK Electronics has grown rapidly because of USB flash drive, many technology companies have begun to develop similar products, and they can't stop copying and imitating, trying to eat a bite of meat in the interests of USB flash drive.
According to the current situation, even large foreign companies are not exempted from the common people, such as Kingston, Pny, Sony and other giants are also mixed.
Faced with the increasing competition and the concerns of Jiang Hua and others, Lin Yi did not sit idly by, but excitedly waved his sword at the giants in the name of "patent rights protection".
At the meeting, Lin Yi clearly told everyone: "It is impossible to refuse piracy and bad competition in these days.
Not to mention that BBK Electronics cannot do it, even world-class giants such as Apple, Microsoft, Motorola, Samsung, etc. cannot do it."
Speaking of this, Lin Yi narrowed his eyes, knocked on the table, and spoke fiercely: "Although it cannot be restricted, it does not hinder our rights protection.
Here I announce that the company has established a special rights protection department, whether it is a large company or a small company, if it sees one does not abide by the rules, it will sue me for one.
Especially those international giants, they should not be let go.
My purpose is simple and clear. By suing these giants, we will increase the continuous exposure of our BBK Electronics and increase international popularity.
It is also commonly known as fame, reputation, and presence, preparing us to get a share of the pie in the technology feast in the future.
....”
In a intensive manner, Lin Yi drank two cups of tea in the middle, and said it was about an hour.
Later, Jiang Hua brought out a series of world-class giant companies and asked: "Mr. Lin, which company should we start with?"
Lin Yi glanced at the long list and asked back: "Which company do you think is better?"
After carefully filtering the list, Jiang Hua thought about it for a while, and then said: "It is very important to choose the target of the first shot of protecting rights.
The first goal must be super giant companies, so that we can earn enough attention, create a warm response around the world, and create a visibility of BBK Electronics.
At the same time, the first goal is to choose a relatively easy one and grasp the big one."
After pondering for a while, Jiang Hua finally turned his attention to Japan's Sony.
Jiang Hua's choice coincided with Lin Yi's mental goal. This made him feel very relieved. After a series of tempering, this woman finally developed her vision and grew up a little.
So Lin Yi immediately made the decision: "That's Sony. During the lawsuit, you must do a good job of publicity and make the news hot.
At the same time, seize the opportunity to put computers into the market at the right time.”
Bubugao Electronics was moving very quickly, and it was announced to the world on the fifth day after the meeting, and Sony had been sued.
In the BBK Electronics' rights protection lawsuit, Sony was the first to be beaten, which caused an uproar in the world's technology circle.
Do you know who Sony is?
This is a world-class giant in the 1990s. In China, where technology is poor, there is a company that is not afraid of death that dares to pull teeth from its mouth.
Is this a newborn calf not afraid of a tiger? Or is it a try to give up a broken can? Or is it a sure victory?
Of course, no matter what the purpose is.
The outside world thinks it really takes courage! It really requires courage!
This unexpected move completely attracted the technology media around the world. They were like smelling bloody sharks, and they were moving at the sensation of the wind and interviewing the parties involved.
Faced with the sudden interview boom, Bubugao Electronics, who had been prepared for a long time, was secretly happy and took the opportunity to hold a press conference.
At the press conference, Jiang Hua also took a gamble this time, no longer being restrained or being cautious. Faced with hundreds of media from all over the world, he publicly bombarded Sony's immorality with serious and merciless public criticism.
Even in order to leave an indelible impression on the world media people, Jiang Hua also implemented Lin Yi's will and accused Sony of being a "thief" in public.
Thieves! With a bang, this "thief" was as expected, and indeed caused an uproar among hundreds of media outlets.
These media climaxed instantly, as excited as if they were injected with chicken blood. They looked at Jiang Hua, the young man in the front desk, and were thinking about how to moisten the pen, how to create the biggest contradiction, and how to sow discord, so as to earn attention, bring sales, and bring real benefits.
Sure enough, at the beginning of the next day, many technology media around the world seemed to have discussed it, and reported the rights protection lawsuit in an all-round way.
Especially the word "thief" frequently appears in the front page title, which really makes Lin Yi and others happy.
Bubugao Electronics was happy, but Sony turned dark and immediately responded to the matter.
It is not scary to fight back. According to Lin Yi's rogue idea, he is afraid that you will not fight back. Such a person will not be able to have an influence by singing a solo show.
So Bubugao made a half-hour rebuttal to Sony's counterattack. Finally, he didn't forget to question: "How about being a thief, can you be so righteous, what about the Bushido spirit that you promised?"
As expected, the questioning words were like cooking oil, instantly putting Sony to the commanding heights of public opinion.
The Bushido spirit is the accumulation and pride of the Eastern nation for hundreds of thousands of years. How can we not respond to this question?
Even if it doesn't want to respond, will its Eastern compatriots agree?
In this way, the two companies started talking back and forth across the sea of stars, and for a moment, the popularity of electronics was rising up.
For domestic people, BBK Electronics dared to take the initiative to tease foreign tigers, which was really eye-opening. Domestic companies that have always been timid suddenly made efforts. In this year when everyone is in danger of national brands, BBK Electronics has gained favor from the whole people at once.
Some good news media even describe BBK Electronics as the "backbone of the nation" and "the soul of the country" and so on...
This rights protection lawsuit is so lively that the parents of Shenzhen City spend a certain amount of time every day to understand the latest situation.
Looking at the back and forth of you and BBK Electronics, the parents, who were over 40, were also moved. They looked up inadvertently in the direction of Zhongda, as if they saw the young man's spirit.
After pondering for a while, the head of Shenzhen City picked up the landline. After a while, several people entered the conference room one after another and discussed the matter.
In the afternoon of the same day, the Shenzhen City Government announced that due to the outstanding contribution of BBK Electronics to invent the USB flash drive, the municipal government gave 120,000 yuan of innovation rewards and support.
Although there is not much money, it is an attitude, and Lin Yi also accepted it tacitly.
You go back and forth, swords, guns, swords and halberds, this battle to protect rights was very fierce...
...
However, facing the aggressive and well-founded BBK Electronics, Sony finally failed and paid a $5 million patent fee to BBK Electronics.
Of course, the biggest gain for BBK Electronics is its international fame, and the two companies finally reached a settlement in court, and Sony also decided to purchase flash drive products from BBK Electronics.
As the first case of protecting patent rights of Chinese IT companies overseas, its victory caused a great sensation in China.
After all, it can win a game in the hands of foreign giants, but the few exciting operations of domestic companies are to some extent a blessing for the country.
While becoming famous, USB flash drive ushered in another good news: at the German CEbit show, USB flash drive caused another sensation.
This harvest also directly brought the first big business: a German technology company needs 500 USB flash drives, worth 644,000 yuan.
This is just the beginning. Unexpectedly, the popularity of USB flash drives Lenovo to come to the door. The other party seemed to have forgotten the unpleasant experience of BBK Electronics poaching Zhao Guoshun. The other party’s representative immediately expressed his right to the point: discussing cooperation.
If you have money but don’t make money, you are a bastard. Since the other party has reached out to an olive branch without compromising the past, Lin Yi also asked enthusiastically as if it hadn’t happened: “How many USB flash drives are needed?”
The other party said, "The first order is 3,000 sets."
This order volume made Lin Yile bloom, and it earned another 4 million yuan.
Coincidentally, seeing Sony fail in a patent lawsuit, Samsung tactfully gave up infringement production and also reached a USB flash drive patent license agreement.
Afterwards, Samsung announced that it would completely eliminate floppy drives in South Korea, and the new configuration is a USB mobile hard drive with boot function.
Almost at the same time, Intel added instructions to the released microprocessor to stop supporting floppy drives and promote the USB interface product developed by Intel.
...
A series of operations by international giants shocked the people of the world who are paying attention to this rights protection case.
BBK Electronics is so terrifying!
BBK Electronics is so powerful!
After Lin Yi tasted the sweetness, he did not stop and began to sharpen his knife and look for the next target.
As the information collected shows that domestic pirated manufacturers have sprung up like mushrooms after a rain. Lin Yi decided to take a heavy blow to attack domestic companies once.
After a look at screening, Huaqi entered the vision of BBK Electronics.
In December 1997, the first instance verdict of the court in the "Bbugao Electronics v. Huaqi Patent Infringement Case" known as the "first case of domestic IT intellectual property rights in China":
"BBK Electronics won the case, and the judgment announced that Huaqi needed to compensate BuBK Electronics 3 million yuan. At the same time, the judgment must pay the patent fee."
To be continued...