At the company's decision-making meeting, Lin Yi proposed to enter the mid-range aircraft market.

There was no accident. The participants expressed their opposition without exception. They analyzed the existing market structure thoroughly with various tricks.

The purpose of speaking is to seek stability, and it is not recommended to take risks. After all, tens of millions of dollars to deploy in the mid-range market are also money, but big money.

But after listening to their well-founded suggestions, Lin Yi was still unmoved.

He knocked on the table and spoke in a solemn manner, "What you said makes sense. In terms of the stability of the company, I agree with your views and decisions very much.

But what I want to say is that we are not Lenovo, nor are we vested interests like Founder, Great Wall, in the computer market.

We are newcomers to the computer industry, we are sharp enterprising people, and we cannot look at this market from their perspective on our actions and ideas.

Only ordinary people can follow the trend, and only low-level enterprises can follow the market. We must be pioneers and actively guide the market.

I tell you that every choice in life is an important value judgment, and every judgment comes from our inner beliefs.

At a time when society, economy, science and technology and humanities are developing rapidly, we must seize opportunities and opportunities.

We must have a high mindset and a long-term perspective.

Only with a high intention can you formulate a big strategy that is far-sighted and can you do it step by step according to your intention. If you have a low intention, you can only do it conceal, follow others, and follow the existing pattern, and do what it looks like.

Here I have to criticize you from another perspective: doing this company is equivalent to a great fortune.

Let me tell you a story: There is an old lady selling pies next to the train station. The pies she made look very good, but the skin is very thick, and she will never buy them next time after eating them.

We cannot demand the old lady who sells pies, because she can constantly sell pies to batches of different travelers, and she does not need a vision.

But in reality, many companies are just like old ladies doing things, doing business step by step, without really taking their vision to heart.

You should not learn from her how to be a human being, or do things. Don’t learn from her that she sells pies. It is a must-have for one monk to hit the clock every day. It is very dangerous to build a big business like this.

I hope you have a lot of things in your heart, based on the long-term and the future. As the saying goes, "Don't compete for the first place, but the competition is endless...

...”

Lin Yi had a lot of slap in the meeting, not only brought out the trick of persuading Jiang Hua, but also took the opportunity to instill some of his own humanistic ideas in them.

After half an hour, I finally made the audience speechless and convinced.

There is no way, who asked Lin Yi to fool people one by one, and who asked Lin Yi to be right every time he had been foolish in the past?

This is a game for successful people and a society where successful people have the final say.

Entering the mid-range computer market is done. The next step is publicity.

As a business and as a seller, the most important thing in all aspects is production and trading.

Things that are sold are good things. No matter how good things are, they can only admire themselves and have no use.

1997 is no longer the same as 1994. Since BBK VCD and telephones launched Jinggangshan, Jackie Chan, Li Xuejian and other celebrities to shoot advertisements, domestic companies have seen its significant results and have also heard about it.

Over the years, celebrity endorsements have become a common trick and the norm.

Just as Mr. Ai once joked: You BBK Electronics are the leader, and even if you advertise or sue, you will go to a classic marketing case in college classes.

Yes, the BBK VCD advertising marketing case planned by Lin Yi a few years ago and a series of cross-border rights protection lawsuits caused by USB flash drive are now not only in domestic university classes, but also in foreign universities.

Lin Yi believes that maybe in a short time, these cases will be officially incorporated into textbooks. Maybe they can also be incorporated into textbooks at Harvard Business School according to the historical trajectory.

Well, this seems pretty good, it’s pretty cool, after all, it’s also an invisible advertisement.

And it's the most powerful ad for pretending.

It is precisely because of these cases in college classrooms that BBK Electronics is much easier to recruit people than before. Every time BBK Electronics releases the news of recruitment, many graduates are moved by the news.

At the meeting, Jiang Hua sorted out several candidates for computer advertising spokespersons: Jackie Chan, Jet Li, Li Xuejian, Jiang Wen, Ge You, Wang Leehom, Gong Li, Zhao Yazhi, and Na Yin.

Choose two out of nine, that is, one man and one woman.

The reason why we chose two spokespersons this time is to innovate.

After all, these days, it is basically an advertisement for spokespersons, and the sudden interaction between two big stars on TV with BBK Computer is also a kind of novelty and innovation.

Lin Yi glanced at him and immediately eliminated the Yin. There was no reason, he just didn't like it. Although he was very famous now and sang some songs well, he was a farmer.

The second batch of eliminated were Leehom Wang, Lee Seo-jian, Jackie Chan and Jiang Wen.

The reason why Wang Leehom was eliminated is very simple, because his audience is teenagers, and these people now cannot afford high-end things like computers.

The key to finding an advertising spokesperson is the audience. You have to let those who are rich or older know and like it.

Li Xuejian and Jackie Chan were eliminated because they were still endorsing VCDs and telephones. Such a major project as a computer must give the public a sense of freshness, and cannot produce visual fatigue, and should not overlap.

Originally, Jiang Wen and Lin Yi were quite satisfied. This man had a strong character, a unique sense of heaviness, hormonal charm, and a great reputation. But when he thought that he was about to be banned for several years, then forget it, and not get into this pit.

In the end, the male stars Ge You and Jet Li were left, while the female stars Gong Li and Zhao Yazhi were included.

Under the gaze of everyone, Lin Yi finally made the decision to Ge You and Zhao Yazhi.

Lin Yi also thinks Jet Li is quite good, but he prefers Mr. Ge more. This man is currently very famous in the mainland, and his comedy and humor are very popular among white-collar workers and people in government agencies.

Although Gong Li is famous, she is a bit arrogant and has a bad reputation in the hearts of ordinary consumers. She is not as popular as Zhao Yazhi.

After all, a "New Legend of White Snake" and a song "Waiting for a Thousand Years" were the time for many families in the 1990s, and it was truly familiar.

What's more, in the eyes of mainland audiences, Xiangjiang stars feel that they are more famous. Let's start with Zhao Yazhi. Unfortunately, Zhou Huimin is now willing to be a "cage bird", otherwise...

After the spokesperson made the decision, everyone discussed and planned the advertising promotion matters.

In addition to advertising on CCTV, major categories of newspapers, computer magazines and TV stations are also the focus of the targets, and new media, Internet and outdoors cannot be easily left out. We must achieve a true trinity and no blind spots.
Chapter completed!