314 Screening Program
After two thousand years, the Chinese film market has gradually entered a stage of relatively confusion and exploration.
2000 can be said to be a huge turning point in the Chinese film industry. This year, "Crouching Tiger, Hidden Dragon" directed by Li An was a great success at home and abroad, and won the Oscar for Best Foreign Language Film that year. This also ignited the inner flames of major domestic directors. Chinese directors, who are not willing to be outdone, also began to turn their vision to the world, and they subconsciously believed that they could not lose to Li An.
Starting from this year, a large amount of idle capital began to enter the film and television industry, and various large-scale productions with huge investments in the domestic market have emerged one after another.
These major domestic directors began to follow the trend. With money in hand, they no longer stingy with production costs. They began to work with famous Hollywood special effects teams to shoot large-scale martial arts films to achieve the goal of cultural output to the West.
Unfortunately, other people's success cannot be copied, because the copied works do not have groundbreaking shock.
In 2002, Zhang Yimou's "Hero" was successful after "Crouching Tiger, Hidden Dragon", but at the Cannes Film Festival, he was cheated by the famous Hollywood fat man Harvey Weinstein, but he did not make much money in the foreign market.
In 2003, Zhang Yimou filmed "The Ambush" again, He Ping filmed "Heroes of Heaven and Earth". In 2004, Xu Ke, a famous martial arts director in Xiangjiang, filmed "Seven Swords", all of which were only recovered.
By the end of 2005, Chen Kaige brought his investment of more than 340 million yuan and released.
In the end, this big production, which was joined by famous Japanese and Korean movie stars, was a huge loss. Not only was the box office bleak, but the major domestic official media criticized it, leaving behind a famous saying "No one can understand it in ten years."
After being spoofed by a netizen with the same name as Hu Ge, the mysterious glory on director Chen Kaige was revealed with the "a bloody case of a steamed bun", making him completely depressed.
This made Zhang Yimou, who was in full swing to produce the post-production of "The Golden Armor in the City", burst into tears. He changed the original scheduled release of the National Day holiday to the New Year holiday. For these big directors, they could promote more months and provide more guarantees.
Compared with "The Promise" and "The Golden Armor in the City", which invested more than 300 million yuan, "Night Banquet" directed by Feng Xiaogang, who was born in the New Year comedy movie, he knows how to save money better than Chen Kaige and Zhang Yimou. For the same costume drama, he only needs to invest 80 million yuan, which makes him more confident than Zhang Yimou, but he dare not take too risky. He moved the "Night Banquet" which was originally released in the summer to the National Day holiday that Zhang Yimou had vacant, hoping to promote more time and increase the audience's expectations.
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"If I could invest in me, let alone 80 million, even 10 million, I could make "Crazy Stone" more refined."
In a food stall next to the back door of Beijing Film Academy, there is a barbecue unique to summer, and then a big glass of beer is made by each person. Ning Hao was drinking while complaining to everyone that due to the limited funds at the beginning, the film still had some flaws.
The solution given by the publisher is obviously that he lacks confidence in this film, and even the budget for the premiere ceremony has been reduced a lot. As a new director, Ning Hao can only think of his own way.
As a new director born in the 75th century, Ning Hao's ideas are more down-to-earth than the fifth-generation director group. After being restricted by the distribution budget restrictions given by the distributor, Ning Hao proposed to the distributor to change the promotional and distribution strategy. Before the premiere, the preview of the show was held in Yanjing in advance.
This model comes from Hollywood, and some low-cost or non-mainstream films use a propaganda method to expand their influence.
Last year, "Brokeback Mountain" directed by director Li An used this method to expand the influence among fans step by step with reputation, and won a global box office of US$178 million, becoming the highest-gross movie in history. It also won Li An's Oscar for Best Director, an honor that countless domestic directors are jealous of.
Ning Hao's idea has been recognized by the publisher, and Qin Yu has been very popular recently, which has brought a lot of attention to the drama "Crazy Stone". Even the distributor "China Film Warner Hengdian Film and Television Company" has increased its expectations for this drama. General Manager Han Sanping instructed this film as a new attempt in this model and decided to preview the film in advance on Sunday, the 25th, and the location is arranged in Wanda CBD Plaza, which is also a trial operation.
Ning Hao's suggestion of inviting more film critics in the circle to participate in the first preview screen was also recognized. As a post-80s, Qin Yu also made his own suggestions, hoping that after the preview, he would take a few days to preview screens in major colleges and universities in Yanjing, and take advantage of the characteristics of young students who like to share online, and strive to make a reputation as soon as possible.
Today, Ning Hao called several friends together in advance, just to thank Xu Zheng for taking Tao Hong to attend the preview ceremony tomorrow afternoon.
"Stop complaining, this is fame." Xu Zheng, who was sitting opposite him, saw it even more clearly: "No matter how much you lose, even if you say there is a new project, there is still a lot of capital waving checks to join. As for us, we can only endure it slowly."
Xu Zheng's words were approved by Ning Hao, and he raised his glass toast him. Ning Hao spared no effort to release this film during this period, hoping to achieve a box office harvest and become famous with this film. As a new generation of directors born in the 70s and 5s, he saw it more clearly than the sixth generation director who is still struggling in the vortex of art films. In addition to telling a good story, a movie must also bring benefits to investors. Only when you can make money can you have capital to pursue it.
Qin Yu put the lobster he had peeled in front of Song Ran, causing Tao Hong, Xing Na, Xiao Ou and Yue Xiaojun's girlfriends to look at their husbands and boyfriends.
"I think you will be a wife slave in the future." Xu Zheng looked at Qin Yu with contempt, but he also began to peel shrimps for Tao Hong. After enjoying the service of his husband and boyfriends, several women no longer cared about their topics, but instead talked about the dressing issues of tomorrow's premiere.
Qin Yu didn't care about the glare of the people, picked up the wine glass and signaled it to the people, and then the topic just now: "Brother Xu, you don't have to belittle yourself. I feel that the movie will eventually return to the story itself, and be able to tell a good story to truly attract audiences. If the story is just a mess, it will not be successful in the end."
"Tsk!" Qin Yu's words made several people nod. Huang Bo, who was busy helping Xiao Ou deal with crayfish, contemptuously said to him: "It sounds nice. Didn't you still take on a movie "The Legend of the Constitution"? This drama has an investment of nearly 300 million yuan."
"Brother Bo, we just talked about the director, not the actor." Qin Yu defended: "Do you believe it or not? If Director Chen Kaige asked me to film "The Unprotected", even if I knew the result today, I would have readily accepted the invitation."
Chapter completed!