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Chapter 421 The movie craze

On Christmas Day, the number of theaters released in Xiangjiang increased from forty to sixty. On this day, the box office of "My Savage Girl" continued to rise, and it actually won the single-day box office of 2.3 million and won the single-day Christmas championship. "Twilight" and "The Hobbit" were both trampled by the barbarian girlfriend during the same period. Not to mention "The Twelve Zodiacs", the box office of Xiangjiang on the Christmas Day was only 300,000.

The box office of "My Savage Girlfriend" in the mainland has also increased on the basis of the day before yesterday. Seven percent of the films were scheduled, and the seats accounted for 12%, with a box office of 20 million that day.

The box office of "The Twelve Zodiacs" in mainland China fell on the same day, with a box office of 39 million. Despite this, the total box office has successfully exceeded 400 million. Since its release, the movie has been a new domestic film history record one after another. It has become a consensus in the industry that Brother Long has become stronger.

"My Savage Girlfriend" has rapidly risen with its sudden rise on Christmas Eve and the super pre-sale of Christmas, and has also won widespread attention from industry insiders. Almost everyone is paying attention to Christmas box office data.

At 23 o'clock that day, "My Savage Girlfriend" broke through 30 million on the same day, and two days of its release. Including the previous pre-shows, the total box office has exceeded 45 million. This number not only ranked second in the box office of the day, but also defeated "Big Shanghai" and "Blood Drops", firmly ranked second in the Christmas season. Before it was the 400 million box office of "The Twelve Zodiacs".

Some people have begun to compare this movie with last year's dark horse "Thirty-Three Days of Love" which is also produced at a low cost and has also emerged as a new force. The latter's box office exceeded 100 million in four days and exceeded 180 million in the first week...

Although film critics have begun to agree with the quality of "My Savage Girlfriend", rationality tells everyone that this movie should not reach the height of "Thirty-Three Days of Love Break". These two days have helped the box office to usher in a highlight moment because of Christmas. The Christmas viewing craze will decline tomorrow at 26. It is another working day. The next peak of viewing should be the New Year's time on the weekend.

The 29th and 30th are closed, and the 31st weekday will be held. The next three-day New Year's Day holiday will be held, which means that the New Year's movie viewing peak will begin from the 28th, and this summit will last until January 3rd.

However, on Friday, many new films will enter theaters on the 28th. The most eye-catching one is the "A Chinese Ghost Story" by the great director Xu Ke. The "Grandmaster" that has been postponed several times will be released in this period. Both films are big productions and big scenes, and the latter is led by veteran actors and gathered with stars. Of course, there is also "201314", which is also a romantic film. This year's new year's competition is particularly fierce.

The ticket bar has been particularly lively recently. Fans have made their own predictions and have come up with various analyses. The pre-scheduled film of No. 28 has been released. "The Twelve Zodiacs" still has strong results to get 30%, "A Chinese Ghost Story" has won 29%, and "The Grandmaster" has not had the advantage in the first day's filming schedule because it is a 2D version, and only got 20%.

Now no one has paid attention to the two films "Blood Drop" and "The King's Feast". The box office of the former is currently estimated to be 80 million, while the latter is only 30 million. Both films have invested a lot and are facing heavy losses.

"Big Shanghai" and "My Savage Girlfriend" also received 7% of pre-scheduled films, and the newly released "201314" received 8% of the films. The release behind this movie is quite impressive, which is more than less than 5% of the films on the first day of "My Savage Girlfriend". The promotion and promotion are under the banner of the True Love Day, and the title is also very pleasing.

Industry insiders believe that this movie is in the same genre as "My Savage Girlfriend", and there will be a direct competitive relationship between the two.

Zhang Hehuan did not regard "201314" as a competitor. He just returned to Nanjiang. At the company's internal meeting, Luo Peihong was resentful about the pre-scheduling film of No. 28: "Why did we rank seven percent of our movie? Our attendance rate is the highest."

At present, the box office of over 100 million yuan is a consensus among the company. This first movie produced by the Korean branch of Xinxingyuan has a total investment of 30 million yuan. The box office of over 10 million yuan means a stable profit without losing money.

Zhang Hehuan laughed and said, "Pre-scheduling will change in the past two days. Today, ours has increased to 12%. "Three days after its release, the number of films has increased day by day, proving that their film has won the recognition of theater managers.

Everyone at the meeting opened their phones and took a look at the latest data.

On the working day of the 26th, the box office of all movies will decline. The current real-time box office of "The Twelve Zodiacs" is 5 million, and today it is about 20 million.

However, they are more concerned about the box office of "My Savage Girlfriend". "My Savage Girlfriend" has a real-time box office of 4.7 million. Today is a working day, and this performance is like this in the early morning, which means that today's box office has steadily exceeded 10 million. It is quite amazing to have such performance on working day.

"The Twelve Zodiacs" is three times their schedule, and the ticket price of 3D and IMAX is much higher than that of 2D. The real-time box office difference between the two is not much. Qin Hong said: "Maybe our movie can surpass the box office today?"

Zhang Hehuan shook his head and said, "There is not a big hope of overtaking. Our golden games are still too few. The gap will be widened at noon. It will be even bigger at night. It will be similar tomorrow. I guess our schedule will increase."

He arranged for Luo Peihong to have something handwritten tickets in many theaters, and the relevant departments must be asked to intervene in the investigation. The investigation is not the purpose, but the purpose is to hype the news, which will give netizens the impression that it is difficult to get a movie ticket.

In fact, "My Savage Girlfriend" has become difficult to get tickets, and Zhu Wei also started to move and spread news online, "My Savage Girlfriend gave birth to the movie scalper economy". The content of the news is that "My Savage Girlfriend" is facing a dilemma of film scheduling. The audience wants to watch it but cannot buy tickets. Some people saw business opportunities, hoarded movie tickets, and selled movie tickets that were originally 30 yuan to 80, and some have sold them to 100.

This press release was completely written by Zhu Wei behind closed doors, but it was very eye-catching. After it was published, it received a lot of reposts on the Internet and actually became one of the top ten hot searches of the day.

At the same time, "Ibelieve" sung by Zhang Hehuan was released many days after its release. Due to the boost of the movie, it entered the new song list on the 25th and became the champion of the new song list. The Korean version sung by Jin Yunji also ranked third on the overseas new song list. From the reputation point of view, Jin Yunji's Korean version is better than Zhang Hehuan's Mandarin singing.

Major video platforms have also promoted movies. On the MV on-demand list, the theme songs of the movies are basically at the forefront, and Time Network trailers and highlights have also risen to the top.

Guo Kaige still called Zhang Hehuan himself. Although it had become a ratio of 30% to 70% to the outside world, Zhang Hehuan was still 55% to Qiyi. After all, Guo Kaige was very sincere from the beginning and did not sign the share agreement as soon as possible because he wanted to observe for two more days.

Xu Mingfeng also had the same idea as Guo Kaige, but Zhang Hehuan was not so tolerant of him. He gave him a 46% share of the share. He could only get 40% of the share of the product in terms of coolness. Xu Mingfeng couldn't say anything, after all, he missed a good opportunity again and again.

The box office of "The Twelve Zodiacs" on the 26th was 26 million yuan, and "My Savage Girlfriend" won 19 million yuan. Although it is a bit different from Christmas, considering the working day, the box office is already quite impressive. After three days of its release, the box office officially exceeded 50 million yuan.

On the night of the 28th, the cumulative box office of "My Savage Girlfriend" exceeded 75 million, which was still a bit behind compared to "Thirty-Three Days of Love Break", which successfully exceeded 100 million in four days, and the entire period of "Thirty-Three Days of Lost" did not meet a strong opponent, and the box office finally exceeded 350 million.

Considering that there were new films released on the 28th, industry insiders believe that there is no problem with "My Savage Girlfriend" breaking 100 million in the first week, and the final box office landing point is about 150 million to 180 million.

Of course, everything depends on the performance of the new film released on the 28th episode.

Several new films were released on the evening of the 28th. "A Chinese Ghost Story" did a good job in promoting it. The golden field surpassed the "Twelve Zodiacs" that night, and seized many IMAX theaters that originally belonged to the latter.

"My Savage Girlfriend" was mainly influenced by "The Grandmaster". After all, both are 2D movies, and "The Grandmaster" has a good reputation.

Compared with the previous two days, the golden event of "My Savage Girl" in the evening decreased significantly, which also caused the box office to decrease that day. Friday should have been an excellent period to harvest the box office, but due to the diversion of several new films, "My Savage Girl" fell in the box office, and only earned 16 million yuan that day.

Xu Ke's hopes for "A Chinese Ghost Story" did not win the first-day box office championship. With almost the same schedule as "The Twelve Zodiacs", it earned 31 million first-day box office, with an attendance rate of 27%. "The Twelve Zodiacs" defended its box office championship status with a score of 38 million. "The Grandmaster" ranked third on the first day of 30 million.

"My Savage Girlfriend" ranked fourth in the box office on that day, but the attendance rate was still the highest, reaching 80%.

"201314", which is also a youth love theme, received a box office of 5 million on the first day without having to schedule one more film than the Barbarian Girlfriend. This result has passed the low-cost movie, but compared with Barbarian Girlfriend, it is not worth mentioning, and the attendance rate is only 18%.

The pre-scheduled film on No. 29 is the barometer of the theater. After the decline in the filming schedule on No. 28, "My Savage Girlfriend" hit the bottom and rebounded, and the filming schedule rose directly to 16%, almost doubled.
Chapter completed!
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