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Chapter 425 The director's crisis

Zhang Yimou patted Xu Ke on the shoulder to express comfort, and the two walked towards the abandoned train lane ahead. Xu Ke said: "Is this factory abandoned?"

Zhang Yimou nodded and said, "The mark of the times. The prosperous enterprises in the past have lost their value and will soon face demolition and reconstruction."

Xu Ke sighed: "The mainland is developing rapidly and I can't keep up with the pace. What do you think of returning to art films this time?"

Zhang Yimou narrowed his eyes and looked at the railway tracks extending deep into the factory: "It feels great not to be kidnapped by capital."

Xu Ke laughed: "It is impossible not to be kidnapped, but the production cost is lower, and the pressure faces are relatively smaller. Hehuanzi is really amazing. The cost of 30 million yuan is now 750 million yuan." He knew that Zhang Yimou's partner had changed from a new painting to LeTV, but he still couldn't escape capital.

Zhang Yimou said: "I haven't had time to watch the video yet, but there are many people who have asked me about the movie recently. I feel ashamed to speak. I even got the name of a general consultant..."

Xu Ke said: "I'm not the same."

Zhang Yimou said: "A youth romance film with such a great box office. Xiao Zhang's performance this time is so awesome."

"You should hurry up and watch this movie. It is very enjoyable, both the script and the directorial technique are very strong. It firmly grasps the young audience. It is very likely that I can break through one billion when I watch this movie."

Zhang Yimou said: "One billion, I can't even think of this box office." After 30 years of working in the film industry, the highest box office he directed did not exceed one billion.

"Be humble, your "Hero" ten years ago won 250 million yuan in box office, accounting for one-quarter of the total box office that year. According to the current domestic box office, it should be equivalent to the current box office of 4 billion yuan."

Zhang Yimou shook his head with a smile. He did not mention his courage back then. When "Hero" was released, he also encountered a lot of bad reviews.

Xu Ke said: "I regret it now. If I insist on the original intention of "A Chinese Ghost Story", maybe the box office performance would be better."

Zhang Yimou said: "We are all the same. We consider the market too much and want to add factors that the audience likes to watch in the movies. However, sometimes too much is too much, and it is not recognized by the audience."

Xu Ke didn't say anything, stepped on the rails and stretched out his arms to maintain balance, but he lost his balance and fell to the ground after taking a few steps.

Zhang Yimou said: "Everything is old."

Xu Ke said: "I don't think so."

"Your "Take Tiger Mountain by Strategy" is about to start filming?"

When Xu Ke mentioned this, he frowned: "I originally planned to start filming this month, but some investors withdraw their investments. It should be that the box office of "A Chinese Ghost Story" was cold, which made him lose confidence in this project." After pausing for a moment, he added: "I lost confidence in me."

Zhang Yimou said: "It should not be this reason. I heard that because of the success of "My Savage Girlfriend", those investors realized that their strategy of blindly pursuing big scenes and special effects stars in the past was wrong. Let's take "Twelve Zodiacs" as an example. The total investment claimed 300 million yuan, and I estimate that 200 million yuan should be available. The box office at 600 million yuan can only recover the cost. The current box office at 700 million yuan is 700 million yuan, and the profit is certain. All parties will share the accounts. Zhang Hehuan's "My Savage Girlfriend" invested only 30 million yuan, and it took 90 million yuan to recover the investment. Now the box office is 750 million yuan. After deducting costs, the current profit is 660 million yuan. If it were you, which movie would you invest in?"

Xu Ke said: "Of course, invest in movies with low cost and high returns." In fact, he also considered what Zhang Yimou said. The emergence of "My Savage Girlfriend" should change the investment landscape of today's movies. If Zhang Hehuan now says he wants to make a new movie, the investment chamber will probably rush to queue up.

"Taking Tiger Mountain with Strategy" has a guaranteed budget of 200 million yuan, and the domestic box office can only recover the cost by 600 million yuan. This is probably the real reason why Xue Chunhua withdraws his investment.

Zhang Yimou's new movie will use 4k high-visual effect production technology. With the rapid increase in domestic IMAX theaters, everyone is now aiming at this piece of cake.

Returning is a small-cost work for Zhang Yimou, but it is still not comparable to "My Savage Girlfriend", because this movie adopts a star lineup, and the actors' pay will account for a large part. The movie's initial budget is 70 million, and the box office will be 200 million after it is released.

Seeing the success of "My Savage Girlfriend", Zhang Yimou also saw the hope of a small-budget movie.

Xu Ke said: "After so many years of preparation, I have been delaying again and again. "A Chinese Ghost Story" was filmed first in this situation. If the investment cannot be implemented before the Spring Festival, I am afraid that "Taking Tiger Mountain by Strategy" will be postponed for one year."

Zhang Yimou said: "I think you should have a good talk with Zhang Hehuan. Xiao Zhang is a young man who is very good at it."

Xu Ke told the truth: "I changed the script of "A Chinese Ghost Story" too much. He had given me advice before, but I didn't accept it. Now I'm really embarrassed to see him."

Zhang Yimou said: "What are you embarrassed about? Call me and congratulate me." In front of Xu Ke, he called Zhang Hehuan's cell phone.

Zhang Hehuan answered the phone quickly.

Zhang Yimou congratulated him for the box office results, and after chatting for a while, he handed over the phone to Xu Ke.

Xu Ke also congratulated Zhang Hehuan on her movie sales.

Zhang Hehuan was very aware of the embarrassment Xu Ke was facing now and smiled and said, "I'm lucky. Director Xu, your new film is about to start shooting, right?"

Xu Kexin said that this Hehuanzi didn't open any pot, and for the sake of face, he couldn't say that the funds were not in place to postpone, but he just said that he was still preparing.

Zhang Hehuan said: "Director Xu, you are the art consultant of our Xinxingyuan. Do you want to contribute some effort to the company?"

Xu Ke laughed in silence and said, "Okay, Hehuan, why didn't I do anything? You asked me to be named, I'll be named, you asked me to stand on the platform, I haven't asked you to pay for it yet."

Zhang Hehuan said: "I'm not talking about this, Director Xu, I have a project on hand, and I wonder if you are interested in it?"

Xu Ke said: "What project?"

Zhang Hehuan said: "I have money now. It is estimated that it is possible for "My Savage Girlfriend" to make 300 million yuan. This year, I plan to invest in a new movie. The sequel to "A Chinese Ghost Story" is currently set."

When Xu Ke heard this, he almost spit out a mouthful of old blood. Isn’t this brat meant to be angry with him?

Zhang Hehuan said: "Don't think too much. I've watched this movie and I especially like the special effects in it. Originally, I wrote three episodes of "A Chinese Ghost Story" and was about to make it into a trilogy, but you have used two episodes of content in this first episode, so I plan to shoot the third episode and become an independent one."

Xu Ke said: "How much do you plan to vote?"

"Sixty million."

"Do you know how much the production cost of "A Chinese Ghost Story"?"

"One hundred million?"

Xu Ke said: "The pure production cost is 100 million yuan, and the promotion and promotion cost is 20 million yuan." The promotion and promotion are still in progress, which means that the total investment of this movie will exceed 120 million yuan. Judging from the current box office situation, losses are a foregone conclusion.

Zhang Hehuan said: "Director Xu, An Ran and I can do not have a paycheck."

Xu Ke was stunned for a moment, what does it mean? This kid and An Ran want to play together? In fact, in his mind, An Ran has always been the best candidate for "A Chinese Ghost Story". Xu Ke did not like Zhang Hehuan's acting skills in the past, but after this "My Savage Girlfriend", he gained a new understanding of Zhang Hehuan's acting skills. Not to mention the talented actor An Ran, if they partnered to star in the first episode, the box office would definitely be more optimistic than now.

Although the box office of "A Chinese Ghost Story" is not ideal, he has also made many new attempts in this movie. If the second part starts filming, the technique will definitely be more perfect.

But he wanted to film "Taking Tiger Mountain by Strategy". After preparing for it for so many years in the early stage, wouldn't he give up now and give up halfway?

Zhang Hehuan also noticed Xu Ke's hesitation: "Director Xu, why don't we have the chance to have an interview."

Xu Ke said: "Okay, next week I will go to Nanjiang to promote the movie and try to take time to go to your company."

He hung up the phone, returned the phone to Zhang Yimou, and simply told him what Zhang Hehuan meant.

Zhang Yimou said: "It seems that Xiao Zhang wants to make a movie by himself."

Xu Ke said: "My Savage Girlfriend will definitely make a lot of money, and he doesn't have to look at the face of capital now."

Zhang Yimou shook his head and said, "The entertainment industry is too deep. Everyone knows that projects make money. If you don't give others a chance, others will definitely stumbling on you."

Some people around Zhang Hehuan also saw this. Mu Xichun and Luo Peihong both reminded Zhang Hehuan that although the company has operating funds, if they do not share part of the benefits to others, there will definitely be people who will be jealous and may even be boycotted by people in the circle.

Zhang Hehuan naturally understood this truth. He had many projects. For him, making money was definitely not the first priority. Otherwise, he would follow Mu Xichun's advice to seek listing and raise the most capital in the shortest time.

On January 25th, "My Savage Girlfriend" successfully exceeded one billion yuan in total, which exceeded the 3D version of "Titanic", and won the 2012 domestic box office championship.

Although there is still half a month left before the Spring Festival, the box office speed of this movie has dropped significantly, with 30% scheduling, and the daily box office has dropped to about 20 million.

Box office experts have predicted that the final destination of this movie should be around 1.3 billion, and the term dark horse is no longer enough to describe the power of this movie.

The dispute over the ownership of the film has not yet subsided. This film was co-production from China and South Korea, produced by Xinxingyuan Media's Korean branch. It enjoyed the treatment of domestic films in Korea. In China, it was approved in the form of a co-production film, and there was no result in the final dispute.

Finally, some movie fans posted that they believed that this movie was a model of cultural exchange between China and South Korea. There was no need to argue about this matter. Culture should be boundless.

Xinxingyu Korea Company also issued a statement in which it explained in detail the investment and production process of the film. The statement was issued at the end of January. The number of viewers in Korea has exceeded 9 million, and the number of stars in the "Rogue of Thieves" has just exceeded 10 million.
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