Beijing, Ushi TV Network Technology Company.∷∷,

Small projection room.

The cast is still displayed on the screen of the wall TV. Ye Ping'an turned his head and asked, "Mr. Jia, are you still satisfied with the movie?"

Mr. Jia, who Ye Ping'an said, was a young man in his early 30s. He was wearing a gray T-shirt on his upper body and blue jeans on his lower body. His cheeks were so thin that he was sunken in. He also had glasses on his nose. In this way, he looked like an otakus, and he had nothing to do with the word "口".

"Haha, don't call me Mr. Jia, I'm just a trot," Mr. Jia laughed and said, "Your drama is interesting. How many TV stations will be broadcast at present?"

Ye Ping'an remained calm and said with a smile: "To be honest, there are only two TV stations."

"There are differences between TV series and online dramas. TV series are mainly broadcast on TV stations. Online platforms are just derivatives and supplements, while online dramas are just the opposite," Mr. Jia pointed to the wall TV and asked, "Mr. Ye, is "Love Apartment" a TV series or an online drama?"

Ye Ping'an replied: "On TV, it is a TV series, and on the Internet, it is a web series."

Mr. Jia shook his head and smiled, "Mr. Ye, you are too amateur."

Ye Ping'an said without showing any timidity: "Is the definition of TV series and online drama really that strict? I may not watch it."

Mr. Jia said: "But now is the era of big data, and we always speak with data. Generally speaking, TV series that TV stations are not optimistic about are definitely not high online on demand."

Ye Ping'an said: "Since that's the case, I will say goodbye first. Mr. Jia, please think slowly. I will fly to Guangxi in the afternoon."

Just as Ye Ping'an was about to get up and leave, Mr. Jia suddenly said: "500,000 episodes per, absolutely no more."

Ye Ping'an sat back in his seat and smiled and said, "It's still the same thing as before, 800,000 yuan, no penny can be lost."

Mr. Jia said: "Mr. Ye, do you know what the price of "Qingyu Case" is sold to Kurui.com? It is only 800,000 yuan per episode. Can "Love Apartment" be comparable to that big IP TV series? Before "Qingyu Case" has started airing, Kurui.com has already won 8 million yuan for Pechoin advertising. Who will advertise in "Love Apartment"?"

As Mr. Jia said, the content of "Love Apartment" is good. People who know the knowledge should be optimistic. But the problem is that this movie is not enough. Except for Ye Cheng, the screenwriter, who is famous, none of them have appeal from director to actors.

The reason why "The Qingyu Case" is so expensive is because the big director, big star, and the original novel and big IP were already very popular as soon as it started filming. Kurui.com grabbed the exclusive online broadcast rights. Advertisers came to the door, and an advertisement was invested in hundreds of millions of yuan.

And what about "Love Apartment"?

No one advertises specifically for this.

Ye Ping'an has already traveled to four video websites, and Ushi.com's bid of 500,000 is the highest, while other sites range from 200,000 to 450,000.

The 500,000 yuan did not meet Ye Ping'an's expectations, and Mr. Jia had no intention of letting go, and the negotiations were frozen.

After leaving Ushi Network Company, Ye Ping'an called his son and said, "Chengcheng, the current highest price is 500,000 yuan per episode. Will it be sold?"

After repeated consideration, Ye Cheng said, "Dad. I decided to sell "Love Apartment" to Excitement Network."

Ye Ping'an said in surprise: "Excitement Network? They only offer 200,000 episodes per episode!"

Youshi.com gave a price of 500,000 yuan per episode but was sold to the excitement network that offered a price of 200,000 yuan. Ye Cheng's head was kicked by a donkey?

Of course Ye Cheng would not do a lose-price deal. In the past few days, he has repeatedly studied the sales of four "Love Apartment" with his picked Huawei phone. The first "Love Apartment" can only be considered a small hit, but its reputation and popularity are getting higher and higher. It was not until the fourth part that he sold a sky-high price of 40 million yuan, which is equivalent to nearly 2 million yuan per episode.

And with such a high price, "Love Apartment 4" is also known as the most cost-effective online film and television copyright transaction of the year. The iQiyi, who purchased this drama, not only has the domain name traffic soared, but its direct advertising revenue has reached nearly 80 million, which is simply a big profit.

Ye Cheng felt that he should not be too short-sighted. He should use a long line to catch big fish and accumulate reputation. Since that is the case, there is not much difference between 500,000 episodes per episode and 200,000 episodes per episode. Anyway, as long as the cost can be recovered.

As for why it is sold to Qidong.com instead of the highest bidder Youshi.com. There is a reason for this.

Qidong.com is just a second-rate video website. The company's main income comes from copyright distribution, which means Qidong.com is a professional copyright distribution company.

As long as "Love Apartment" is sold to Qidong.com, in order to make money, this company will distribute copyrights like a scattered flower. At that time, at least more than ten or twenty formal video websites will play the drama. The stolen version will be played in countless ways. Netizens can search for "Love Apartment" by opening a video website.

If sold to Youshi.com, Youshi.com may also be sold to two or three websites at most, and crack down on infringement and stealing, which greatly limits the spread of "Love Apartment".

Take "The Voice of China", which has been very popular in recent years, as an example. The first season of this program was based on the online distribution model. The online copyright was only sold for more than 10 million yuan, but its online on-demand volume was extremely high. The search index was equivalent to the sum of the second to 50th variety shows. Starting from the second season, "The Voice of China" began to sell exclusive online broadcast rights at a high price. Although it made over 100 million yuan, its influence, reputation and network traffic were on a downward trend.

Simply put, although selling exclusive online broadcast rights can make a lot of money, it is a one-time transaction. If you want to quickly expand your influence, you can choose the copyright distribution model, which can not make much money or even lose money, and will stolen the version. The version is flying all over the sky, but it can reap terrifying online traffic, and eventually turn "Love Apartment" into a super big IP.

Yezi Film and Television will also film the second, third and fourth seasons "Love Apartment". Compared with its continued influence, selling 300,000 yuan less per episode is nothing.

Although Ye Cheng explained to his father like this, Ye Ping'an still didn't understand. Because he didn't know that the sequel to "Love Apartment" would become more and more popular, which is something that no one can guarantee except Ye Cheng, a freak with a cheater.

"Dad, just believe me," Ye Cheng could only patiently persuade, "I have studied the online data from the first season of "The Voice of China" in detail in the past few days. Copyright distribution is definitely our best choice now."

After all, Ye Cheng is the boss of Ye Zi Film and Television Company, and Ye Ping'an is really not stubborn. Seeing that Ye Cheng insisted on his own opinion, he had to say, "Then do what you said, and there is no loss anyway."

...

In early September, Extreme.com announced that it had purchased the online copyright of "Love Apartment" and actively contacted buyers to distribute it.

An industry insider immediately revealed that it only cost 4 million yuan to buy "Love Apartment" on Extreme.com, and there are only two provincial and Taiwanese films to buy films. Ye Cheng's investment in TV series this time should probably lose money.

As soon as this news came out, those who didn't like Ye Cheng laughed at him. Because Ye Cheng had a bid of 1 million at the beginning, but now he sold it for 200,000 yuan per episode, which was like slapping himself in the face.

"Lawyer Liu Yanglong" who once criticized Ye Cheng and was slapped in the face by Ye Cheng, said gloatingly. "TV dramas are not that easy to do. They have a little bit of grades at a young age. Now they have finally learned a lesson. Young people should think more about their own weight."

A so-called industry insider said: "The TV drama market is very popular now. I want to invest if I have some money, which has lowered the threshold of the entire industry and has made countless shocking dramas. I would like to advise those rich people who are ready to move, that the film and television industry is risky and should be cautious when entering the industry."

Those trolls who specialize in black Ye Cheng got the opportunity this time, and they all went to Ye Cheng's Weibo. Bo Lai Kai mocked:

"Ye Cheng, I finally missed this time, which is a great congratulation."

"If you sing a few songs, you have to show off and start a film and television company. Go home and eat milk to supplement your IQ."

"I saw that Extreme Network was also losing money. The bad drama produced by Ye Cheng in trash is not worth 200,000 per episode at all."

"I'm so laughing so hard that I don't know anything about it. I'm still shooting TV series. You think it's a house."

“…”

Even some online media and online programs use this to tease Ye Cheng.

"Entertainment Bang" is a very popular online talk show. Host Li Guagua said in the latest episode: "Ye Cheng, a grassroots singer who claims to be the fastest-making money in history, seems to have lost money recently when investing in TV series. But that doesn't matter. The endorsement of an advertisement is 4.5 million. If you accept a few more endorsements, you can shoot another TV series. Even if you don't accept endorsements, you can sell a few more guitars. Unfortunately, he worked so hard in the early stage, and wrote songs and live broadcasts, but he still didn't hype the show. The song "I Want to Love If You Die" is in vain."

Ye Cheng's loyal fans quarreled with the troll while comforting Ye Cheng, asking him not to be discouraged and sang well with peace of mind.

Well, even the loyal fans are not optimistic about this TV series and think that he is not doing his job properly.

Just as this film of bad news was about to start, "Love Apartment" was finally about to be broadcast. (To be continued.)
Chapter completed!