Love Apartment's first-day online views is 2.74 million, which is not low. According to statistics from professional institutions, it ranks first in the single-day online views ranking. ~ Lewen

Similarly, Love Apartment has a rating of not low, with a rating of 0.61 in the first episode, ranking 11th among the TV series aired at the same time.

If it were another small company, the first TV series filmed can achieve this result, which would definitely be a great event worth celebrating with champagne.

But Ye Cheng is different. He is a celebrity and is also a very top celebrity in other fields. The outside world naturally has extremely high expectations for him.

Just like the famous youth novelist Guo Xiaosi, who changed his career to become a director, if the box office of the movie was only tens of millions, he would definitely be ridiculed. But the box office of these tens of millions is actually very rare for new directors.

When Love Apartment hit the seventh episode on Zhejiang Public Channel, the Ganzhou Urban Channel also officially started broadcasting. That night, the average ratings of the two stations were 0.75 and 0.53 respectively, ranking 7th and 14th in the TV series ratings on September 15.

This data is a bit explosive. Industry insiders can't help but not pay attention. A TV station has already taken the initiative to contact Ye Ping'an, hoping to buy the second round of broadcast rights for Love Apartment.

Of course, since Yezi Film and Television Company and TV station are not well promoted, in the eyes of ordinary people, Love Apartment has not caused much storm, and its public opinion is not as popular as the dramas behind it.

Due to the limitations of the audience and terrestrial TV stations, the ratings of Love Apartment rose to 0.75 and reached the limit. Then, the ratings have been hovering between 0.72 and 0.75. They have never been able to make it to the top five in the rankings.

At this time, the lurker of the spy war drama, ranked first with a perverted rating of 2.14, invisibly diluting other TV series played at the same time. Of course, Love Apartment was also affected.

Zhejiang Public Channel and Ganzhou Urban Channel have made a lot of money, because the ratings of TV series on the Ground Channel are generally difficult to break through 0.3. The reasons are many. First, most viewers across the country cannot watch it. Second, the price of films purchased on the Ground Channel is low, so it is difficult to buy excellent premiere TV series.

The same money also makes money. The online playback volume of 47.9 million in a single day has reached 4th on the same list. The online playback rights that were originally distributed were unchanged, and the websites were buying them all at once. Finally, the website was distributed to 9 video websites across the country at a price of 50,000 yuan per episode.

The drama will earn 9 million yuan by releasing copyrights alone, while the cost of purchasing a love apartment is only 4 million yuan. In addition to the advertising revenue, the drama will generate at least 10 million yuan of net income for the drama.

On September 18, Love Apartment was launched on 10 formal websites, as well as dozens or hundreds of stolen websites, and the number of online views exploded.

There are traces to the popularity of Love Apartment. Let’s take a look at the daily data changes in the TV series online viewing rankings:

On September 15, the first place: 118.45 million lurkers; the second place: 104.77 million Qingyu case; the third place: 65.48 million naked marriage; the fourth place: 47.9 million Love Apartment.

On September 16, the first place: 119.62 million lurkers; the second place: 106.6 million in Qingyu case; the third place: 68.32 million in naked marriage; the fourth place: 57.82 million in Love Apartment.

On September 17, the first place: 120.91 million lurkers; the second place: 114.71 million in Qingyu case; the third place: 70.04 million in naked marriage; the fourth place is 69.37 million in Love Apartment.

On September 18, the first place: 125.83 million lurkers; the second place: 125.3 million in Qingyu case; the third place: 86.46 million in Love Apartment; the fourth place is 62.15 million in naked marriage.

On September 19, the first place was: 173.86 million in Love Apartment; 2nd place: 112.76 million in Qingyu case; 3rd place: 1.1 million in lurking; 4th place was 54.06 million in naked marriage.

From the changes in the above list, we can see that the copyright distribution model chosen by Ye Cheng was successful. When the online playback rights of Love Apartment were released, the number of online playbacks in a single day doubled, and it jumped to the top of the single day playbacks in one fell swoop.

Not only that, on September 20, the day of the finale of Love Apartment, the number of views in a single day exceeded 200 million, far away from the second and third places. This is the horror of copyright distribution. The top TV series on the list are basically sold exclusive online broadcast rights, with at most two or three video websites playing at the same time. There are ten regular online broadcast platforms for Love Apartment.

This has not yet been counted on the stolen broadcast data, because copyright distribution will inevitably bring disadvantages to genuine control. Countless netizens will choose to play and download the stolen version website.

By September 21, 20 episodes of Love Apartment had been broadcast, but its daily viewing volume was still soaring, and it had grown to more than 280 million.

The nearly 300 million views per day are simply scary. This situation has not happened before, but it is rare and it may not be encountered once a year.

At this point, the total online viewing volume of Love Apartment has reached nearly 1 billion, ranking 15th on the annual list. But its madness has not ended yet. For the next week, Love Apartment has been viewed by Love Apartment for more than 200 million. More and more netizens who don’t know about this drama have seen it from the rankings of major video websites, and then clicked and watched it curiously, thus being attracted by Love Apartment.

By the end of September, the cumulative playback volume of Love Apartment exceeded 2 billion, temporarily ranked 6th in the annual rankings, and is still growing.

Whether it is netizens or the media, they were all stunned when facing this data. The trolls who originally had found a new direction.

"Lawyer Liu Yanglong" who was slapped in the face by the good results of Love Apartment, wrote in his Weibo post: "Ye Cheng made the most failed transaction in the film and television industry. Judging from the popularity of Love Apartment, the online copyright of this TV series will be sold for at least 1.5 million yuan, while the price he sold was 200,000 yuan."

Yes, Love Apartment has become popular, and it is so popular that it is so popular on the Internet. But so far, with the first broadcast rights of the TV station, Ye Zi Film and Television only sold 10,000 yuan, with a net loss of 600,000 yuan. If Ye Cheng spared no effort to promote it, there would be no idea how many invisible losses were in the middle.

There are many people who share the same view as the big V lawyer, and the media even reported on the popularity of Love Apartment with the title "The Most Value TV Series of the Year": "There is no doubt that the biggest dark horse in the TV industry this year is Yezi Film and Television and Love Apartment. Whether it is the Zhejiang Public Channel, which purchased its TV premiere rights, the Jiangxi Urban Channel, or the Extraordinary Network, which purchased its online broadcast rights, they have made a very cost-effective transaction. The commercial income brought by Love Apartment to major TV stations and websites may have exceeded 100 million yuan, and Yezi Film and Television has not yet recovered the production cost of the TV series."

Ye Cheng's supporters were half congratulations and half comforting. His Weibo posts made people laugh bitterly.

"Leaves, mourn and follow changes."

"Baiter, you're losing a lot in this wave."

"It's really a big loss. In 20 minutes of six magic equipment, it was pushed up by someone in a wave of rhythm."

"Anyway, thanks to Ye Zi for producing a good TV series."

"Looking forward to the second season of Love Apartment, Ye Zi, stop singing, write the script quickly."

"Love Apartment is my favorite TV series in recent years. None of them, such a good drama will lose, which is unimaginable."

"Yezi doesn't cry, stand up and rush."

""

In the domestic film and television industry, love apartments have become a myth and joke.

It is said that it is a myth because the new director and new actors have achieved more than 2 billion online views of less than 6 million yuan, and the ratings of the two floor platforms are also quite good.

To say it is a joke, it is the poor sale price of Love Apartment, which is simply a laughing moment compared to the achievements it has achieved.

Qidong.com was in the limelight for a moment. It used 4 million to buy a magical drama with online views of more than 2 billion, which was more cost-effective than robbing a bank. Qidong.com even used this to make a big splash and successfully raised 100 million to buy the copyright of TV series, vaguely becoming a first-class video website, and even rumored that it was a listing plan that was unknown whether it was true or not.

Fang Zhuomin, the director of Love Apartment, also became famous all of a sudden. Many film and television companies invited him to film youth love dramas of the same type. The seven leading actors of this TV series directly joined the ranks of second-tier stars, such as Ye Jiamin, Cheng Yuanbo and others. They just had their sophomore year, and countless films were invited to fly to him.

Everyone made money, and it seemed that only Ye Cheng had done a loss-making business.

But is this really the case

I don’t know who reported a news that Youshi.com once offered 500,000 yuan to buy a love apartment in an episode, but Ye Cheng refused and finally chose to sell it to Exit Network for 200,000 yuan.
Chapter completed!