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186 【Southern Ocean Popularity】

Lists like the Chinese Song Chart and the Chinese Song Chart were all aligned with the US Billboard at the beginning of their establishment, hoping to create a billboard belonging to Chinese music.¥f,

As early as more than ten years ago, these lists were of great value. Singers paid great attention to the rankings of these lists when posting singles and records. However, with the popularity of the Internet and the decline of the record market, few people except industry insiders and senior enthusiasts have paid attention to these traditional lists.

Instead, the list of online music platforms is more eye-catching, and the promotional resources of music companies are also leaning closer to the Internet. The value of the existence of Huage Chart and Zhongge Chart seems to be left with annual awards ceremony, and the influence of the awards is also declining year by year.

When Ye Cheng won six awards on the Hua Song Chart, many reporters and musicians on the scene thought he would make the entertainment headlines the next day, but the reality is often shocking.

Entertainment headlines in Hong Kong and mainland China are the old Hong Kong star goddess Xu Yuran attended a commercial event in the Magic City. She showed her light when she stepped down and was suspected to have nothing to wear inside...

This news made people in the music industry feel very heartbroken. Someone won six awards on the Huage List. Such a major news is not as good as a female star.

As for Taiwan’s entertainment headlines, it was the internet celebrity Pork Chop Girl who went to Japan to shoot bold photos, and it was reported that she was going to shoot a romantic action movie. It was similar in Malaysia. Entertainment headlines were the marriage news of a local male star, and it was the kind that the person involved did not admit.

Is Chinese music really declining to the point where no one pays attention?

The answer is obvious, yes.

Only in Singapore, perhaps because the Huagelist award ceremony was held here, Ye Cheng occupied a large number of entertainment pages.

The local news section of Lianhe Zaobao reported in detail the grand event of the China Song Chart Awards Ceremony, and praised Ye Cheng as "a new force that cannot be ignored in the Chinese music scene" and "the biggest winner of this year's China Song Chart".

Ye Cheng wanted to return to China after receiving the award, but he received an exclusive interview invitation from the supplement "No" of Lianhe Zaobao.

Although "no" is just a newspaper supplement, it has a lot of content, with nearly 10 permanent pages, including film and television, comics, campus, literature and art, automobiles, tourism, technology, etc.

The interview was held in the hotel where Ye Cheng stayed. There were only two interviewers, one photographer and one text reporter.

"Hello, Mr. Ye, I am Deng Cuiyun, a reporter for the Supplement of "Now"." A middle-aged woman in her early 40s introduced herself in fluent Mandarin.

"Hello Miss Deng, I'm honored to accept an exclusive interview with "Now"." Ye Cheng said with a smile.

Deng Cuiyun said, "Mr. Ye. Why don't we take photos first."

"Okay," Ye Cheng asked, "Where is the right place to take a picture?"

The photojournalist opened the curtains and pointed to the sofa in the living room and said, "Just sit on the sofa."

Ye Cheng sat on the sofa as required by the other party, took a few photos and got it done. The whole process was less than five minutes.

Deng Cuiyun obviously collected a lot of Ye Cheng’s information in advance, sat down and said, “Mr. Ye, you now have a lot of identities, singers, writers, actors, producers, and businessmen. Which one do you like the most?”

Ye Cheng said without hesitation: "Singer, I have been volunteering since I was a child."

"I think so," Deng Cuiyun asked with a smile, "Have you ever thought about winning six trophys last night?"

Ye Cheng smiled and shook his head and said, "I never thought that Huagebao gave me a huge surprise."

Deng Cuiyun asked: "Some people say that your Chinese style has led the new trend of Chinese music. What do you think about this?"

Ye Cheng's face became thicker and thicker. He talked happily: "I just made music according to my own ideas. Because I have been exposed to music from the East and the West since I was a child, I thought of integrating them. The traditional culture of the Chinese nation is a treasure house. Some time ago, Ms. Tu from the Nobel Medical field, wasn't she just got inspiration from "Back to the Elbow" and discovered and successfully extracted artemisinin? The same is true for the Chinese style. Chinese traditional music is rich and colorful, and our music can completely get inspiration from it."

This interview lasted for more than an hour, mainly focusing on music. As for Ye Cheng's other achievements, the Internet is now so developed. Deng Cuiyun can find it by just searching.

After the interview, Deng Cuiyun said: "Mr. Ye, I have another purpose this time, which is to hope that the "Mingcai" section of the supplement "Now" can publish your "Biography of Wukong".

Ye Cheng was not familiar with Lianhe Zaobao and had never read the supplement of this newspaper. He asked, "Your supplement still serializes novels?"

Deng Cuiyun smiled and took out two newspapers and said, "The Mingcai section publishes articles from Chinese writers and poets around the world. Its target audience is a group of high-end readers and writers. Almost all Chinese writers in Nanyang read Mingcai every Monday. There is a saying that describes it like this. " Mingcai" makes Singapore a Little Paris in Nanyang in the Chinese world."

"So amazing?" Ye Cheng opened the supplements of the two newspapers in front of him and found that the articles published in the "Mingcai" section were all works of famous Chinese writers. He shook his head and said, "I'm not embarrassed. These are all masterpieces of great writers. "The Legend of Wukong" is just an online novel."

Deng Cuiyun said: "Mr. Ye, you are too arrogant. Before coming to the interview, I found the book "The Legend of Wukong" when I searched for your information on the Internet, and spent five hours to skim it. This is a very excellent work. After reading it, our editor-in-chief of the supplement also agreed to publish it in the "Mingcai" section."

Ye Cheng said: "But the style of "The Legend of Wukong" does not match the style of "Mingcai". What you publish is serious."

"This is my mistake, I didn't explain it clearly to you," Deng Cuiyun explained. "In addition to publishing traditional Chinese, Mingcai also has humorous, fashionable and popular works, and occasionally invites well-known performers to write."

"Oh, that's OK." Ye Cheng didn't care about this, and he didn't even bother to ask about the royalties.

The supplement of the South China Morning Post only has more than a dozen pages, so it is naturally impossible to complete the "Biography of Wukong", so we can only select the previous chapters. On Monday, Ye Cheng had already returned to mainland China and was preparing to participate in the award ceremony of the "Yinyue Pioneer List". The supplement "Mingcai" was finally published and printed.

Ye Cheng obviously underestimated the influence of the South China Morning Post in the Nanyang region. As soon as his interview and "The Legend of Wukong" were published, he immediately added countless overseas Chinese fans.

Especially the award ceremony of the Hua Song Chart has just passed, and many Nanyang music lovers have an impression of Ye Cheng, who has won awards crazy. His songs and novels have quietly spread in Southeast Asia. The most obvious manifestation is that Ye Cheng’s songs and videos of the songs and videos in the oil-door field have increased sharply, and the on-demand volume of "Blue and White Porcelain" has reached nearly 1 million.

Many radio stations and stores in the Singapore and Malaysia region have also begun to broadcast Ye Cheng's songs, making him a well-known Chinese singer in Nanyang in a short period of time.

This may be the biggest gain of Ye Cheng's trip to Singapore. His songs finally became popular in Southeast Asia. Singapore Haidie Records even took the initiative to contact Dreams and Aegean Company and purchased the Southeast Asian agency distribution rights for two records, "Chasing Dreams and Child Heart" and "Love in the Aegean Sea" for RMB 2 million.

There is little money, but now the global record industry is in decline. You can be content if you can sell 2 million Southeast Asian copyrights.

What Ye Cheng values ​​more is the cultivation of the Nanyang market. Maybe he will hold concerts in the Singapore and Malaysia area in the future, and he will earn back any money.

Throughout December, Ye Cheng was busy with various year-end celebrations and awards ceremony. Most of the trophys were unofficial. Ye Cheng even won two outstanding TV series producer awards for "Love Apartment".

These awards are only lively for a few days, and after the award is awarded, it is passed. The organizers and winners are not taken seriously and have no practical significance.

What Ye Cheng cares most about is the three Chinese music awards, the Chinese song list, the Chinese song list and the Yinyue Pioneer List.

In addition to winning six trophies on the Chinese Song Chart, Ye Cheng also won the Most Popular Male Singer, Best Male Singer, Best Single and Best Album Awards on the Yinyue Pioneer List, as well as the Most Popular Male Singer, Best Male Singer and All-Artist of the Year Awards on the Chinese Song Chart.

After all the three major awards ended, Ye Cheng finally made the headlines of the entertainment edition because he won all the best male singers on the three major music charts.
Chapter completed!
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