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050 [New Music Explorer?]

Wang Xiaolei used to be a successful music producer. Since Taihe Lisheng announced his bankruptcy, he has not made records anymore. He has turned to various talent shows as judges, and has actually become a variety show star from behind the scenes.

When he was bored, Wang Xiaolei also wrote various music reviews online. Among the media music critics invited to the "Good Chinese Songs" knockout competition, Wang Xiaolei was present, who attended on behalf of Bandou.com.

Although the knockout round has not started recording, Wang Xiaolei has been paying attention to "Good Chinese Songs" since the first episode because it is an original song program, and his long-term career happened to be a music producer.

At first, Wang Xiaolei wanted to write a music review for Li Mingyi's "Life". But when Ye Cheng appeared with "Dongfengpo", Wang Xiaolei immediately changed his mind because he was amazed by "Dongfengpo".

Just one hour after the first episode of "Good Chinese Songs", Wang Xiaolei's music reviews on Bandou.com were released:

"The slogan of "Good Songs in China" is to respect originality, find originality, and support originality. As a former music producer, I have high expectations for this program. Today, the first episode of the program was broadcast, and I carefully saw it from the beginning and the excitement was beyond my expectations.

My personal favorite song is Ye Cheng's "Dongfeng Po". I can boldly say that its appearance will bring great surprises to the Chinese music scene.

We always hear a saying: The nation is the world. Whether in classrooms, talent shows, or festivals, when you see Peking Opera, Kunqu Opera, or juggling programs, people often shout slogans, such as protecting traditional culture, and then the unsalable "The nation is the world", but when you turn around, everyone should listen to rock and roll, and watch blockbusters.

Our traditional music is a treasure house, but unfortunately, in the modern cultural industry, it has not been processed into high-quality commodities. No matter how exquisite or brilliant traditional art is, they still maintain their past forms and are difficult to express their current emotions and integrate them into daily life.

Let’s talk about the economy in the second half of the 19th century. The economy had already embarked on the road of rapid development, but culturally it was impossible to get rid of the lack of confidence when facing Europe. At that time, the United States was regarded as a barbaric land of art. The straw troupe who could not make it in the European music scene would be regarded as a guest of honor when they went to the United States to perform. Later, American musicians began to pay attention to local music, focusing on national music that was ignored by mainstream circles, such as blues, black faced man entertainment songs, black gospel songs, etc. In the process of sorting, analyzing, and re-creating folk music, the musicians kept their essence while modifying the parts that were not conducive to promotion and dissemination, so that it conforms to the media channels at that time in the format...

The secularization and commercialization of American national music is worthy of reference by Chinese pop music. We have a rich treasure of traditional music and a rich and colorful ethnic minority music, and there are too many materials for us to use. But the materials still need to be processed, otherwise no matter how good the ingredients are, the semi-finished products are served on the table, and it is impossible to eat them.

How to choose between musical materials? How to perfectly combine tradition with modernity is a question that all Chinese musicians should think about.

Let’s look back at “East Wind Break”, which is a song that combines Chinese elements and popular songs to make people feel comfortable. The piano and guitar are the main accompaniment, establishing a modern and Western musical style, while the pipagiant as the main melody has a layer of Chinese color for this song…

The title of the song "Dongfeng Po" should be taken from an ancient Chinese folk song style called Qu Po. The lyrics seem to be imitating the ancient, but in fact the literal expression is simple, both ancient and in line with the aesthetics of modern people...

In the East, there are only countries such as Japan and India that have integrated traditional art into the pop music industry. Such songs in China can only be regarded as characteristics and have not yet become a category. Therefore, we should pay tribute to explorers and thank Ye Cheng for bringing this song "Dongfeng Break" to the Chinese music scene."

Wang Xiaolei's music review made "Dongfeng Po" very high, even so high that this song could not bear. Because of his popularity in the circle and on the Internet, this music review was immediately followed and forwarded as soon as it was published.

There are some doubters, and even more agreeable people. But whether it is doubting or agreeing, they have greatly gained popularity for Ye Cheng and "Dongfeng Po".

"Teacher Wang praised "Dongfeng Po" and "Good Chinese Songs" so well. How much marketing expenses did the program charge?"

"I must have collected the money. I blushed when I saw this music review. I was all helping "Dongfengpo" brag from beginning to end."

"You have really heard of "Dongfeng Po" by those who say you are collecting money?"

"I heard that, I feel pretty good, but it's not as sarcastic as Wang Xiaolei."

"I think Mr. Wang's music review is not exaggerated at all. I have been circulating the single song "Dongfeng Po" for more than 20 times, and I can't stop at all."

"It's true, I'll listen."

"Don't be fooled, Wang Xiaolei is the marketing dog invited by the show."

"My mouth is cleaner upstairs. Did Teacher Wang provoke you?"

"I heard that you were discussing so lively. I just searched and listened to it. "Dongfeng Po" is indeed a rare and good song."

"By the way, Ye Cheng came out, he was the songwriter of "Crossing the Ocean to See You."

"You're still involved in the Broad Bean Music section. You can find out if you check Ye Cheng's encyclopedia information."

"I'm going, it turns out that "When You Are Old" was also sung by Ye Cheng, and my girlfriend is crazy."

"I just went to listen to all Ye Cheng's songs. This guy is so arrogant."

"What the hell is "My name is Zhao Ritian"? How did I search Ye Cheng to find this song?"

"Black history is definitely black history. That song "Zhao Ritian" is too vulgar, and there are swear words in the lyrics."

"I often read fantasy novels, why do I feel that "Zhao Ritian" is satirizing those little novels?"

“…”

The marketing and promotion of "Good Chinese Songs" is really well done. Several students of the first episode became popular on the Internet and in reality in a very short period of time. The most prominent of them is Ye Cheng.

The next day, major portals and traditional paper media were covering the show, and Ye Cheng became the signature figure of "Good Chinese Songs".

Wang Xiaolei's music review was even reprinted by the authoritative music magazine "Pioneer Music" and changed the title to: Ye Cheng, the explorer of new Chinese music, and his "Dongfeng Po".

This joke is a big deal. Wang Xiaolei's music reviews were published online. No matter how controversial it is, it is just a matter of one's own opinion. The paper reprint of "Pioneer Music" represents the traditional media's praise and affirmation of Ye Cheng. This move not only gave Ye Cheng a face, but also attracted a lot of blackheads. The logic of the blackheads is very simple. You kid has only played music for a few days? You dare to call yourself a music explorer before you get tired of it. You are simply arrogant!

The media in reality is not so obvious, just saying that there is no need to pull a song so high. But there are not so many concerns on the Internet. Many guys who think they are awesome make Ye Cheng and "Dongfeng Po" useless. Such people are often half-baked music lovers and self-righteous young people. The real big names in the music circle have not expressed any negative opinions.

In this business society, fame often means money.

Ye Cheng became popular overnight, and someone immediately rushed to send money. Ke Liang was so busy that he didn't even have time to sleep.

As the performance track of "Dongfeng Po", according to the pre-recording agreement, no copyright of this song can be moved. However, Ye Cheng's other songs are not in this case. WOWO Music Network has taken a big advantage and bought out the online copyright of Ye Cheng's five songs at a low price of only 80,000 yuan. Now that Ye Cheng suddenly becomes popular, the commercial value of these five songs is great, and WOWO Music has quickly increased its promotion of Ye Cheng's songs.

Although the electronic copyright of the song was sold at a low price, Ye Cheng actually did not suffer any losses. Even the current situation was still under Ke Liang's expectations.

With "Good Chinese Songs" as a helping hand, WOWO Music took the opportunity to promote it without any effort, and five songs such as "The First Experience of Love" and "When You Are Old" quickly became popular. Then the business opportunities came. More than 20 units including Shenzhou Communications Company, Yixing Communications Company, Mimi Mobile, Perfect Games Company and other units took the initiative to contact him. Ke Liang wanted to turn himself into a few pieces and use the shadow clone technique to negotiate with those units.

In the end, Ke Liang sold more than 4 million yuan for the ringtone usage rights, mobile phone ringtone copyrights, game music usage rights, etc.

Fengyun Entertainment Studio and Ye Cheng's pockets suddenly bulged!

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Maybe it was because the weather was too hot, and the notebook went on strike again. Lao Wang was going to install a machine on the second-hand eastboard. The order was 6,600. The silk felt so expensive and he didn't make up his mind to pay.

In addition, the music reviews of this chapter have copied some of the texts of Teacher Song Ke, and here is an explanation.
Chapter completed!
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