Entering the second quarter of 2012, the mainland film market fell sharply compared with last month. "The Avengers", which created countless box office records in the North American market, "just" harvested 400 million yuan in China.

The film market is in bleakness and a turning point has emerged. Last Friday, the day when "The Veteran of Chinatown" premiered.

The box office of the mainland film market closed at 662 million last week, an increase of 169% over last week. It is no exaggeration to say that if there were no "Chinatown Veteran", this number would definitely have been discounted several times.

Last Monday to Thursday, under the leadership of "Avengers", the mainland film market showed an unprecedented decline. The mainland market closed at 120 million in four days, accounting for only 18.12% of the total box office last week, and there was no single day box office exceeding 30 million, or even nearly falling below 20 million.

"Avengers" became the only movie in these four days that barely had a single-day box office of over 10 million yuan. If it weren't for "Chinatown Veteran" to win more than 18 million in midnight on the 24th.

On May 25, "Chinatown Veterans" premiered, with a midnight box office of 18.01 million, surpassing the previous record of midnight films set by "Transformers 3" (12 million)

The box office on the first day was nearly 130 million (excluding zero-point shows), breaking the box office record of 110 million set by Transformers 3 last year.

It ranked first in the box office champion of the film premiere in the mainland market. In addition, "Chinatown Veterans" has a national film schedule of nearly 70% on the first day, becoming the second film in mainland China to be screened more than 80,000 movies in a single day after "Transformers 3".

It is said that based on repeated comparisons of these numbers, "Chinatown Veteran" can break more than a dozen records on the first day.

Thanks to "The Veteran in Chinatown", the mainland film market has "resurrected". The box office market exceeded 100 million in three days last Friday to Sunday, and even set a new box office high of 200 million on Saturday, making the box office record of less than 40 million in the same period last year without any face.

However, this kind of outbreak is not going hand in hand, but a standout. In the past three days, "Chinatown Veterans" has a cumulative box office of 511 million yuan, grabbing 92% of the market. By the whole week, "Chinatown Veterans" accounts for 80% of the market.

"Men in Black 3", released on the same day as "Chinatown Veteran", only received 27 million in three days, and will fall into a fate of struggling to be 100 million box office.

"Avengers" did not improve significantly, and earned 42 million in the whole week last Monday, and it is estimated that the curtain call has begun.

In addition, there are many new films including "No This Man", "Running Ant", "Me and Lala", "Floating City Tycoon", etc., which have neither many scheduled films nor produced much box office. Compared with the results of "The Veteran of Chinatown", it is basically negligible.

The various box office records on the first day of "The Veteran in Chinatown" can be seen that with the super popularity accumulated by director Shen Lin's previous two works, "The Veteran in Chinatown" opened a good start last Friday.

Moreover, most viewers expressed their satisfaction after watching the movie. The good reputation pushed the box office of "Chinatown Veterans" to a new high. After the premiere last Friday, the box office of "Chinatown Veterans" did not plunge, but increased significantly on the weekend, earning 203 million on Saturday and 177 million on Sunday.

If the midnight box office is included in the first day's results, "Chinatown Veteran" will become the only movie in the mainland that has exceeded 130 million yuan for three consecutive days, and it also contracts the top three domestic movies in a single-day box office.

In addition, with its excellent performance in the first week, "The Veteran of Chinatown" pulled down "Those Years", which had just won the Chinese box office championship, and the box office of 511 million in the first week successfully surpassed "Those Years"'s 240 million in the same period, setting a new record for the highest box office in the first week of domestic movies.

June is approaching, and the market has no match for each other. "Chinatown Veteran" obviously has a pretty broad box office prospect. It seems that the 1.26 billion result of "Those Years" is just around the corner, and even "Avatar", which surpasses the mainland film history champion, is not a problem.

With the addition of "time, place, and people" of "domestic film protection month" and "extended screening cycle", "Chinatown Veteran" will surely set a series of new box office records!

The release of "Chinatown Veteran" was the only major event in the mainland film market last week. Most people would not be surprised by its box office explosion. After all, this is the new work of director Shen Lin, who once won the box office championship in domestic movies.

And it caught up with a rare box office trough - the market needs a savior, and "Chinatown Veteran" also needs a battlefield without strong enemies to show off.

Whether it is a bottoming out rebound or a heroic rescue, "Chinatown Veteran" is undoubtedly the biggest beneficiary of the film market last week.

Whether the movie is good or not is a matter of opinion and varies from person to person. The super high box office of "The Veteran of Chinatown" cannot prove that it is a super excellent movie, and the box office can only reflect the market.

But in terms of current audience reputation, "Chinatown Veteran" is indeed a work above the standard!

Throughout the first quarter, a number of Hollywood big productions such as "Avengers" and "Titanic 3D" swept the box office in the mainland film market, and domestic movies were beaten to no avail!

However, in the head-on confrontation with "Men in Black 3", "The Legend of the Hollywood A-level production that cost nearly US$230 million was squeezed without the power of backhand!

Many people thought that "Those Years" had reached the bottom of the Chinese film market, while "Chinatown Veteran" announced that it had failed to bottom out again.

Oliver Stone once described the Chinese film market as "not just a gold mine, but a diamond mine." The lucky Chinese filmmaker built his house on the diamond mine.

Another fact that the popularity of "Chinatown Veteran" proves is that Chinese movie audiences have an insatiable demand for domestic excellent movies.

Unlike the top of the Hollywood box office pyramid, which stands high concepts and large-scale fantasy movies, action and comedy seem to be the most popular domestic movie genres for Chinese movie audiences.

When the industrial level cannot catch up with Hollywood in the short term, action comedy has become the most powerful weapon for Chinese filmmakers to fight imported blockbusters. After all, Chinese people must know more about their own laughs than foreigners.

The young Shen Lin understands this very well, so the three movies he directs obviously have good jokes.

When Shen Lin's first work "33 Days of Love Break" was a success, many people thought it was luck, after all, he had a fan base of tens of millions!

"The Girl We Chased Together in Those Years" has once again exploded on the screen, and many people say it is because of the broad foundation of the original work. Now Shen Lin's success with the action comedy "The Veteran in Chinatown" proves that outside the halo of the writer, he has indeed found some market tricks.

Director Chen Lin's works have surpassed Feng's comedy and have become a brand that is more accepted by young people.

In the future, Chen Lin may become a new commercial film master who surpasses Lao Mouzi and Feng Xiaogang!
Chapter completed!