"Thank you, Director Chen, for watching over our program."

"You're welcome, being able to stand on the CCTV stage has always been my dream."

"If you have time in the future, you must contact us often!"

"It must be..."

Although "The Talk" is broadcast on CCTV, it is also a product of the separation of production and broadcasting system.

Its production company, Weizhong Media, has a good relationship with CCTV, and even big programs like the Spring Festival Gala are handed over to it for production!

The most important reason why Chen Lin chose this program is because its playback platform is CCTV.

No matter how modern people complain about CCTV, it always belongs to the national media group, and it is necessary to establish a good relationship with Weizhong Media.

After recording "The Talk" and Chen Lin continued his film promotion journey.

...

The Chinese film market is booming.

New films are released every week.

From June 1st to 9th, a total of 14 new films will be released, including one-day movies such as "Thirty-Seven", and influential cartoons such as "Madagascar 3", but no matter how many movies are released, they have never shaken the strong screening volume of "Chinatown Veteran"!

In addition to the healthy box office decline of "Chinatown Veterans", this is also due to publicity!

As we all know, everyone has different movie-watching habits. As the saying goes, it is difficult to match. Not everyone likes the same movie. In order to attract movie fans or even ordinary audiences to watch movies in the cinema, the publicity work before and after the screening is very important.

The fundamental purpose of publicity or marketing is to stimulate the curiosity and interest of potential audiences and attract audiences to enter the theater to contribute to the box office.

Chen Lin chose to appear on CCTV's "Speaking" on June 2, and deliberately said some topics that were not very pleasing. To put it bluntly, it was just to create hot topics and promote publicity.

Coupled with the use of new carriers, Weibo and mobile phone hot searches, "Veter" can easily trigger topics.

As for the actual effect, the most reflective of box office statistics.

On Saturday, June 2nd, with the arrival of the college entrance examination season, all released films will inevitably experience a box office decline, and "Veter" is no exception, with a single-day box office revenue of only 56.9 million.

It was Saturday night that Chen Lin participated in the program "The Talk".

This program not only entered thousands of households through CCTV, but was also hyped by Light and Huayi the next day.

Sure enough, Sunday, June 3rd, although it was the college entrance examination week, the box office of "The Veteran" ushered in a slight increase, with a daily closing of 62.53 million! By Monday, this number rose slightly again to 63.49 million!

Subsequently, a survey data was submitted to Chen Lin by Chen Yang. Nearly 20% of the audience who visited did not have any plans to watch "The Veteran" because they walked into the theater because of curiosity.

The promotional hype has completely achieved the results Chen Lin wanted.

Although the film box office inevitably saw a large-scale decline after Tuesday, it is understandable! After all, the college entrance examination week is about to begin!

By the time the difficult "College Entrance Examination Week" on June 9 finally ended, the box office of the movie "Veter" once again ushered in a slight increase, reaching 44.19 million!

Subsequently, on June 10 and June 11, the box office continued to show an upward trend, with 46.71 million and 49.82 million.

At this point, the box office results of "Chinatown Veterans" have reached the championship in film history in the mainland box office rankings!

Since its full release on May 25, the box office has exceeded 1.5 billion in 18 days!

The most important thing is that "Chinatown Veteran" has not yet been released, and it still maintains a daily income of 20 to 30 million yuan!

...

"The Veteran" has been popular since its release on May 25 last month, breaking ten records in the history of Chinese films:

1. The box office was 131 million yuan on the first day of its release, setting a record for the highest box office in mainland film history;

2. Nearly 90,000 film schedules nationwide on the day of the screening, breaking the highest record of single-day film schedules;

3. On May 26, it won 200 million yuan in box office, setting a record for the highest single-day box office;

4. On May 26, it attracted 5.98 million viewers, setting a record of the number of viewers per day;

5. The box office exceeded 511 million yuan in the first week, the box office was 620 million yuan in the second week, and the box office was 478 million yuan in the third week, breaking the box office records of domestic films in the first week, the next week and the third week;

6. The cumulative box office has exceeded 1.5 billion yuan, setting a record for the highest cumulative box office of domestic films, becoming the first Chinese-language film to exceed 1.5 billion yuan, and breaking the box office record of 1.26 billion yuan set by Chen Lin's previous film "The Girl We Chased Together in Those Years";

8. The investment cost is low and the box office growth rate is the fastest, breaking the record-breaking ratio between investment and income; (In view of the fact that the video has not yet been removed from the market, the relevant statistics have not been improved)

9. Records of domestic films with little advertising investment but the largest media effect and the fastest box office growth;

10. In terms of fast catching up with foreign blockbusters in China, it also broke the record, surpassing the highest box office record in Chinese film history of 1.3912 billion yuan maintained by "Avatar".

Faced with the great success of the domestic film "The Veteran", the audience enthusiastically told each other, the media reported enthusiastically that industry insiders were paying attention, and the producer was happy to see her.

Director Chen Linze was once again popular, which made some big-name directors and producers envious.

Now, amidst the praises, after the hot praises, and amid the congratulations, we should calm down and make an in-depth analysis of the success of "The Veteran" to see how "The Veteran" was successful?

Why can it succeed?

What inspiration can its success have on the development of Chinese film and television?

What reference can its mythical "phenomenon" play in the development of China's cultural industry?

In short, if you know the success, you should also know the reason for the success.

Based on the media's arguments and the opinions of industry insiders, we made a summary, analysis and thought, and felt that the success of "The Veteran" has at least some of the following important factors:

First, the success of "The Veteran" is due to the strong development of China's cultural industry.

Film is an industry with a very keen market response in the cultural industry. It is an art category that the public likes very much. Once it is recognized as a good work by the audience, it will be a good start and the good momentum will follow, and its development is unstoppable.

"The Veteran" has a miraculous box office surge, and even director Chen Lin feels "a bit too much".

Now this matter is no longer just a movie, it has become an event, an "unusual" phenomenon. The success of "The Veteran" has hit a good momentum.

Second, the success of "The Veteran" mainly lies in the fact that director Chen Lin understands the audience's mentality of watching movies and satisfies the audience's spiritual demands for movies.

Director Chen Lin analyzed that the success of the film mainly lies in "the film itself gives the audience's demands very clear and clear, so it has a good reputation and then passes on word of mouth, which is more effective than all publicity and advertising."

The purpose of today's audiences to choose movies is very simple, which is to be good-looking and will not mostly care about production, special effects, artistic, etc. The audience is very tolerant of movies, and what they hate is just being deceived.

In the past, domestic blockbusters relied on star lineups and promoted and hyped to bring audiences into cinemas, and the audience was deceived many times.

They have learned it smart!

No matter how many celebrities are crowded, no matter how lively you are, as long as the content is not good, the audience will not want to go to the theater to watch your movies again.

"Veter" just avoids these original hype patterns.
Chapter completed!