The box office revenue of mainland Chinese movies in May 15 in 2015 was 624 million yuan, setting a record high without any suspense.

The box office champion during the holiday was "Date and Furious 7". Even after 20 days of release, "7" still maintained high growth, and won a box office of 174 million yuan in three days of May Day.

Following closely behind is the domestic romance film "Why Sheng Xiaomo". Although controversial sounds are everywhere, the film still achieves 169 million yuan in three days.

No one said anything about the box office results of "7". After all, they are a series of movies that cost 190 million US dollars, and the global box office is booming, not only in China, but also unscrupulously harvesting the box office!

No need to spray!

"7" is already a film in the history of film. Its global box office results are second only to "Women's Federation", "Titanic", and "Avatar" ranks fourth in film history!

Of course, after the Chinese New Year this year, it will have to move two more places, because Jurassic World and Star Wars 7: The Force Awakens will rush to grab money for the next 8 months.

2o15 is definitely a year of big movie box office explosion!

The May Day box office in 2o15 was also booming. On the one hand, there was constant controversy among "Why Sheng Xiaomo", and on the other hand, "Intruder" and "Niannian" were neglected by the market!

The May Day "Intruder" earned 260,000 yuan, and "Niannian" earned 420,000 yuan.

The mainland market has once again experienced the dilemma of big sales of commercial films and high-cool art films. In response to the cold reception of art films in the market, Wang Xiaoshuai, director of "Intruders" and Zhang Aijia, director of "Niannian", responded.

Wang Xiaoshuai directly wrote on Weibo, 'Today may be the darkest day since I made a movie! This may be the best era for commercial films, or the worst era for serious films!'

Wang Xiaoshuai is sure that his movies are not well-off because of the low volume of screenings!

As a new film, "Intruder" was released on the day with a screening volume of only 1.3%. "Why Sheng Xiaomo" released on the same day is proud of its screening volume of 33.4%!

"Intruder" has been preparing for many years and has been shortlisted for three awards at the 51st Taiwan Film Golden Horse Awards.

As the only Chinese-language film, it was shortlisted for the main competition unit of the 71st Venice International Film Festival!

And what about "Why Sheng Xiaomo"?

I only filmed for two months, and my reputation was so bad.

Why can bad movies earn high box office?

Zhang Aijia was a little sensible, ‘I accept the fact that the box office is, but I don’t think it’s a failure!’

Many industry insiders have given the banner that Chinese art movies are dead!

...

Shen Lin, who has been busy with the promotion of Operation Mekong, accepted an exclusive interview with "People".

It was natural that I talked about this topic.

Shen Lin is also the person who is most qualified to talk about this topic.

"Director Shen, what do you want to say about the low schedule of films in the theater of "Intruders"?"

"It's understandable. From the perspective of theaters, they certainly hope to make more money. "Intruder" is indeed not pleasing as a serious film."

"But there are still many insiders who call for a change in this situation. They feel that "Intruder" has been completely insulted, and such carefully polished movies should be respected..."

"Have you watched this movie?"

Shen Lin interrupted him directly and asked back.

"…I don't have this yet, but I'll take the time to take a look."

"Look, you didn't even watch it. Why do you think this is a movie worthy of the energy of theaters to promote?"

Chen Lin waved his hand and continued: "China's film market has maintained a growth rate of more than 30% per year for 10 consecutive years. Why has anyone suddenly been interested in art films? In fact, this question should be asked by the directors of these art films. Who told them that there was a market for art films?"

"But…"

The reporter of "People" thought for a long time and finally remembered, "No, Director Chen "Day Fireworks" won 100 million box office, and "Return" is 400 million!"

"But do you know how much publicity the producer of "Day Fireworks" spent to promote this movie? 2ooo million! They were originally a Berlin Golden Bear Award movie, why did they spend 2ooo million to promote the movie? Not to try to get the volume of screening! Is "Intruder" using any means to promote the movie? No, it's like a company producing products to find an agent. You just blindly emphasize how good your products are, and you are reluctant to invest money in advertising at the headquarters, and you want to rely on fooling agents to sell it to you. Is it possible? Especially when there is another product with advertisements flying all over the sky! And, to be honest, the quality of "Intruder" is not the highest quality product directed by Wang Xiaoshuai, otherwise how could you just nominate and not win the award?"

"What about "The Return"?"

"The Return" is a movie by Zhang Yimou and Gong Li. As long as the theaters are not fools, they will choose to arrange the films for it!"

"What do you mean is these are the norm in the market?"

"This is how our market is now! There is no way, whether it is "Why Sheng Xiaomo" or "Left Ear", even if "Equator" has not been released, these commercial films do not regard "Intruder" as an opponent at all. It is not that they think that this opponent is weak, but they are simply ignored! Go to the street and ask how many people have heard of the movie "Intruder"? During the May Day holiday, head-on collisions were starring Huang Xiaoming, Yang Mi, and Baby. The topic has become a phenomenal romance movie. Is there any possibility that "Intruder" will be a cannon fodder?"

The reporter in charge of the interview was silent for a moment, and then asked, "Do you think our art films are gone?"

"To put it simply and bluntly, from the perspective of the movie, "Intruder" is a rare conscience film, and "Sheng Xiao Mo" is a bunch of garbage, but what audiences now want to see in theaters are not real movies. They hope that they can see investment products generated through actuariality!"

"Director Wang Xiaoshuai still adheres to the traditional craftsman's film production model, writes a good story, finds actors with suitable stories and characters, shoots them carefully in a closed and conscientious manner, and then sends it to theaters to hit the fortune. "Products" like "He Yisheng Xiaomo" are not this process. They are based on big data analysis and IP conversion rate, and look for a work that already has a large reader base. These two are different. The audience group of "Intruder" is obviously a niche, and "Why" is more supportive of the public! "Intruder" collided with "Why" and was basically a failure of industrial civilization to the Internet era, which is normal!"

"China currently has no suitable soil for the survival of literary and artistic movies! Unless it is sold directly on the Internet, it is also a three-day movie in theaters!"

Chen Lin said it very frankly, because his "Carol" didn't expect to win many box offices.

"However, Director Wang Xiaoshuai said that France stipulates that the number of movies in any theater cannot exceed one-third!"
Chapter completed!