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Chapter 127 Spike

To be honest, the average national screening volume is quite large!

Wanda gave you 10% of the screening volume, and it was already very considerate.

In the current film market, it is already very high that it can reach 40% when a film is released.

The brand effect of the three words Feng Xiaogang itself is enough to allow many theaters and theaters to arrange the films at 30% or even 40% before they can watch the films. This is understandable.

But in terms of attendance, "I Am Not Pan Jinlian" is not as high as expected. On the day of the screening, the attendance rate of the film was only about 23%, and about 10% of Wanda's screenings were enough to digest such attendance.

After all, this film is profitable, so in the face of personal grievances, the interests of theaters are the most important, so the screening has a greater relationship with commercial judgment and regional differences.

Judging from the current market feedback, the screening of "Pan Jinlian" is the best.

But the market is not hot overall now, so no film can dominate the market. The market still focuses on multiple films and multiple types of films are released together. Due to the limited themes of the film "Pan Jinlian", the audience is limited, so it is normal for the attendance rate to not increase. After all, this is not a standard Feng comedy that the whole people love to watch.

I really don’t understand the 39.4% scheduling volume in the country, and what else is there to say that I’m suppressed?

Many videos can have 10.9% of the screening volume and are laughing at home.

In order to make the box office of "I Am Not Pan Jinlian", Feng asked for radio and television, hoping to reduce the release of competitors at the same time.

Of course, the authenticity of this matter cannot be verified, but the "Harry Potter" spin-off movie "Where Are the Fantastic Beasts", which was originally scheduled to be launched on November 18 on the same day as "I Am Not Pan Jinlian", will be postponed to be released for one week until November 25.

Director Feng even thought about postponing the release of "The Prince of the Golden Strike".

Unfortunately, Shen Lin has no birds.

To put it bluntly, the reason why Shen Lin chose to release "The Golden Captain" in November this time is to face the positive pk Feng Xiaogang!

...

As of November 2o, "I Am Not Pan Jinlian" has been released for three days, with a cumulative weekly box office of 184 million.

According to Maoyan data, the box office won 10,000 on Saturday and Sunday was 36.95 million respectively.

In terms of attendance, screening rate and box office share, "I Am Not Pan Jinlian"'s performance on the weekend decreased slightly compared with Friday, but it still firmly ranked first in the schedule.

Except on Sunday, because "The Golden Captain" will be released on Sunday!

He won a box office of 260 million yuan a day and directly killed "I Am Not Pan Jinlian" which was released for three days!

Feng Xiaogang called out to Mr. Wang, but Wanda did not make any adjustments in the screening schedule. Instead, Yaolai, who participated in the guaranteed stage, spared no effort in the screening schedule.

That’s right, “I’m Not Pan Jinlian” has a guaranteed 500 million yuan guarantee!

From this perspective, Director Feng himself is not very optimistic about "Pan Jinlian"!

I don’t know where Yaolai got the confidence to support an art film so much!

Yes, "I Am Not Pan Jinlian" itself is not a commercial film with box office sales factors, it is an art film.

Of course, Feng Xiaogang knew that his approach would definitely arouse many people's disgust, but he had to do so!

In November last year, Dongyang Meila Company founded by Director Feng was acquired by Huayi - RMB 1050 million for 70% of the equity (valuation of RMB 1.5 billion).

But the strange thing is that Dongyang Mela Company, with a registered capital of only 50,000 yuan, was established only for two months when it was acquired, with a valuation premium of 30 times. It is obvious that Huayi bought Feng Xiaogang's IP for a high price!

However! When signing the "Equity Transfer Agreement", Feng Xiaogang guaranteed to generate more than 100 million yuan in the agreement every year, and the increase of 15% year by year.

If Director Feng fails to fulfill the promised profits that year, he will have to pay out of his own pocket to make up for the unfinished performance within 30 working days of Huayibu's annual report...

However, in the first half of 2O16, Mela Media's net profit was only 35.35 million, which was far from the established goal. As the year approached, even if you are as elegant as Director Feng, you have to complete KPI. It is no wonder that when Wanda's screening was not as good as expected, he pretended to be a weak woman and acted coquettishly with Chairman Wang.

Wang Jianlin is busy with all kinds of things every day, so how can he have time to pay attention to Feng Xiaogang?

So Mr. Xiao Wang came forward and directly attacked Feng Xiaogang, saying that we are not optimistic about Wanda in this movie "I'm Not Pan Jinlian". Who would be unable to get along with the money? If your movie is awesome, we will definitely be eager to get it up!

Many people cited various strange phenomena when Director Feng's movie was released: When "1942" was released, the imx schedule of "Young Pi" was squeezed to less than 10%; "Pan Jinlian" was released, "Where Are the Fantastic Beasts" was moved for one week, and "Captain Sally" was completely postponed to next month!

If Shen Lin hadn't had a strong foundation, and the announcement of "The Golden Captain" was scheduled for November 2o early in the morning, I guess "The Golden Captain" would have to be postponed!

‘It is recommended that all theaters across the country only show this movie during the release period of "I Am Not Pan Jinlian", or they will bully Chinese directors and Chinese movies!’

...

"There is a confrontation before the movie "I'm Not Pan Jinlian" becomes a tune. One tear and one tear, letting the competition appear, and the betting also reflects the box office myth. It is also a urge to ask for the box office, Fang Li kneeled down for "Hundred Birds Paying to the Phoenix", and his feelings are generally different, and his superiority is different. The movie is not "the peach and plum blossoms are not talking", but it is always "talking". The battlefield of a good director is in the studio, so it might as well be less verbal and more reputation."

On the night of November 2o, the box office of "The Golden Captain" was released. On the same day, "The Golden Captain" directly won 260 million yuan with 33% of the national screening volume. Not only did it instantly kill "I Am Not Pan Jinlian", Shen Lin also transferred to the hype model of "People's Daily" about "I Am Not Pan Jinlian"!

To be honest, the circle has mixed opinions on Feng Xiaogang.

The most common saying: 'In domestic films' works that are more literary and artistic, such screening is already so good that it can't be better, which is enough to see the enthusiasm of the Xuan team and the appeal of director Xiaogang!'

Wang Xiaoshuai's daily screening volume of "Intruders" is less than one percent, and of course he complained, but unfortunately, although the two of them have "Xiao" in the middle, their popularity and appeal are incomparable.

"I Am Not Pan Jinlian" was released for two days, with a box office of over 140 million yuan. All the press releases from Wanda were "good reputation won a good box office" or "Wanda did not schedule a film for "Pan Jinlian", but could not resist the influence of a good movie!' "Wanda's ten percent of the film schedule was achieved but 30 percent of the box office. Should "I Am Not Pan Jinlian" increase the volume of film schedule?'

The awesome has just been blown out, and "The Golden Captain" is here.
Chapter completed!
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