In late May, Jingyang ushered in the hottest two months of the year.

Tingyu Pavilion, tea room.

Four half a person-high ice cubes were filled with wooden basins in four corners of the room.

The ice cubes emitted a ray of cold air, washing away the heat waves coming into the walls.

Wang also sat on the top, lowering his head to fight against a large piece of smoothie. Next to him, Yu Lingyan, Li Qingcheng, Xiaoyu, and Yang Yue were all tasting a pair of rice paper.

The four women all held a glass of iced cocktail in their hands. The women of the Tang Dynasty seemed to have the habit of drinking, and they always had to drink something with alcohol when they had nothing to do.

In order to satisfy his selfish desires and to make money, Wang Ye opened a new dessert shop in Chinatown.

The store name is still simple, it is called [Qingcheng Yixia] directly. The main products sold are ice cream and shaved ice, cakes and other drinks.

The milk used to make ice cream is basically imported from the north, which is both cheap and nutritious. After a few days of opening, this dessert shop quickly detonated the entire Jingyang County. It is now one of the most popular shops in Chinatown.

As for the technology of making large quantities of ice, it is no longer a rare thing now. Wang also gave Li Yuan the secret recipe directly. Anyway, saltpeter has been monopolized by the court, and no one can buy it except him.

After the matter of the Iron Products House came to an end, Wang Ye planned a new idea that he had temporarily thought of in Chang'an before.

For this idea, Wang also stayed up for two nights and drew pictures all night long, and finally had a mature plan today.

The rice paper in the hands of the four women is Wang Ye's draft, and the layout on it is similar to that of modern newspapers.

However, the four girls were not watching the typesettings, they were just bored reading the news copied by Wang Ye.

In the afternoon, Ma Zhou finally had time to come to find Wang Ye.

Tingyu Pavilion, in the study room.

Wang Ye took Ma Zhou to several layouts.

Ma Zhou was not sure, so he hurriedly looked at the content above and said in surprise: "City Lord, this is the result of the Yunzhou war, as well as the latest commodity trading information of our Chamber of Commerce, and the news of the food shortage in Luoyang. Will this city lord print it into a book?"

"No, this is a newspaper." Wang Ye said with a smile.

Before, Wang also participated in the opening ceremony of [Fall in One See] in Chang'an, and personally experienced the Tang Dynasty version of commercial promotion methods.

Although the publicity method of raising signs and parading in the streets has become a huge fan of modern society, it also proves that advertising is popular in any era.

Product information, policy information, military information, cultural information, and even public opinion orientation.

Among them, the two points of product advertising and public opinion orientation are Wang Ye’s most concerned about at the moment.

Next, he will carry out a very important task, large-scale and cross-regional public opinion propaganda. This public opinion propaganda will naturally spread the positive energy of the Tang Dynasty Chamber of Commerce and create a high-end image of the Chamber of Commerce to the people of the Tang Dynasty and foreign friends.

At the same time, it can also let the people understand some current affairs. In this way, the people can feel the changes and benefits brought to them by the Tang Chamber of Commerce, thereby strengthening the people's sense of belonging to the Tang Chamber of Commerce.

In Wang Ye's view, public opinion in any era is the main battlefield that must be controlled by the focus. If the people in power do not grasp public opinion, public opinion will be controlled by others.

It is precisely because of this that the enemy has the opportunity to take advantage of the original peaceful and prosperous era of cholera.

Once the newspaper was promoted in the Tang Dynasty, Wang could promptly refute the rumors about the people and also dominate the public opinion.

"Please ask the city lord to make it clear." Now, like everyone else, Ma Zhou is very humble in front of Wang Ye. The newspaper is a new concept, and Ma Zhou hurriedly asked Wang Ye for advice.

Wang Ye nodded when he heard this, so he introduced the role of the newspaper in detail to Ma Zhou and explained it carefully.

After hearing this, Ma Zhou was even more shocked than when he first saw the gunpowder jar. He said, "With this country's important weapon, why worry that the people in the world don't know the power of the Tang Dynasty."

Wang Ye smiled and said, "This newspaper is not used to boast about the country at that time. In the future, when the saints see the benefits of the newspaper, they will naturally take action. Look at the bottom of this page, they are investment information and recruitment notices."

"Wonderful, this is the case, when new products appear in our chamber of commerce in the future, we don't have to bother posting notices. We just need to record the information in the newspaper to publicize it." Ma Zhou became more and more excited as he spoke.

Nowadays, all the affairs of the entire Tang Dynasty Chamber of Commerce are handled by Ma Zhou. Unlike the Yan brothers, Ma Zhou's interest is political and economic. When Wang mentioned it, Ma Zhou immediately understood the importance of newspapers to the country and chamber of commerce.

The king nodded, which was exactly his purpose, but he said, "It's a pity that there were too few people in the Tang Dynasty who knew literacy, and this newspaper could only be circulated among aristocratic families and nobles."

"What's wrong with this? City Lord, I, the hard-working scholars in the Tang Dynasty, always make a living by selling calligraphy and paintings and copying books for others. Why can't the city lord hand over the newspaper to them and let them go to various prefectures and counties to read to the people, and then give them some money."

"Well, a good idea." Wang also nodded and said happily. It was Ma Zhou who knew the people's sentiments of the Tang Dynasty best, but he didn't know that there were so many poor scholars in the Tang Dynasty. In his impression, it seemed that rural private schools appeared only in the Song Dynasty.

The newspaper's idea made both of them excited. With this incident, Wang also said: "By the way, Ma Zhou, there is something I want to keep telling you that this incident is about the candidate for the supervisor of this newspaper."

"Select the supervisor?" Ma Zhou was stunned when he heard this.

Since Ma Zhou was the manager of the Tang Chamber of Commerce, he has gradually recommended many colleagues to come to the Chamber of Commerce to work.

At first, Ma Zhou opposed it, but the king also told him that if he was a talented person, he would not avoid relatives. If he avoided suspicion in everything, he would definitely be easy to miss many real talents.

Ma Zhou himself did not disappoint Wang. As long as he recommended the person to the Tang Chamber of Commerce, he has been working hard to create benefits for the Chamber of Commerce in the past few months.

Nowadays, the managers of various workshops in the workshop area are basically Ma Zhou’s friends. Although the king doesn’t care, this has made Ma Zhou feel inappropriate.

But now Wang Ye actually even wants to recommend the newspaper manager, and Ma Zhou is really crying without tears.

His eyes turned sharply, and Ma Zhou saw the title on this layout: [Jiuzhou Business Daily].

"Hey, City Lord, I remember you are specializing in your thin gold body." Ma Zhou asked with surprise when pointing at the title.

Wang Ye was stunned when he heard this, lowered his head and saw the regular regular script title, and smiled and said, "This is written by Ling Yan. My font is okay to write miscellaneous books. This newspaper is for the people to read. It is reasonable to use the regular script of my Tang Dynasty."

Ma Zhou looked happy and said hurriedly: "I remember that the second wife was one of the best talented women in the capital. If she had been the manager of this newspaper, then we would have been much easier to recruit newspaper readers."
Chapter completed!