The world's understanding of luxury goods is said to be the first to be created by France in the early 17th century, a nobleman represented by King Louis XIV, and the royal family.

It is said that while meeting their own needs, these people supply other European royal families, gradually forming market transactions. Because this commodity has the characteristics of time-changing, regional, and cultural transformation, it has become the best item in people's minds, that is, luxury goods.

According to many people in the world, most of the luxury goods with a long history initially served the European royal family and then the royal families of all countries around the world.

The makers and owners of these luxury goods are very reserved and refined. This personality comes from the pride and confidence of their own brands and respect for customers, which was at its peak during the Victorian period in the United Kingdom and King Louis XIV of France. With the increasing prosperity of capitalism, luxury goods have evolved into the basic means of the rich people in the prosperous era.

This is what Li Zhongxin thinks of this thing, luxury goods! In fact, it is the same in China. The luxury goods that Chinese people like to buy the most are actually earlier than the history of any country in the world.

Chinese people generally believe that the items used by the emperor are the best, and any items that are stained with tribute are good things.

To give the simplest example, the things purchased by the Chinese royal family are called tributes, such as purchasing medicines from this century-old student, purchasing silk from that century-old student, etc. These are all a brand awareness that people have continuously formed.

It’s like the Tongrentang Pharmacy, which is famous all over the country. When the emperor purchased medicinal materials, he directly purchased the medicines from this place. Even if the medicines from other pharmacies are the same as those from Tongrentang, some people with money will choose Tongrentang’s medicines.

There are also items such as silk. To give an example, Xiangyi Satin Store was founded in the 22nd year of the Guangxu period of the Qing Dynasty (1896 AD) and was co-founded by Feng Baoyi, the descendant of the Feng family of a famous silk merchant family in Hangzhou, Zhejiang, and Xiao Dezhang (real name Zhang Xiangzhai), the eunuch general manager under Empress Dowager Cixi. It has a history of more than a hundred years.

The two words Xiangyi are taken from the founder Zhang Xiangzhai and the words Feng Baoyi's Yi, which means auspiciousness from the sky and abide by trustworthiness.

Xiangyihao started with silk garment. Because of its outstanding founder, its garment business went deep into the inner palace of the Qing Dynasty. Empress Dowager Cixi's birthday clothes, palace clothes and opera costumes used in the palace, and the court clothes of the ministers were all made through this. Because of its exquisite workmanship and high-quality quality, it was passed down by word of mouth. Then the dignitaries and nobles in the capital gathered here to customize clothes.

In the process of making garments for the inner palace, because Xiao Dezhang made a point of making the connection, Cixi agreed to convert the silk and silver tributes in the palace as the cost of processing the palace clothes. Therefore, Xiangyihao began to operate the silk and silk products from the palace to the outside world, introducing the royal silk products into the people, and became popular. At the end of the Qing Dynasty and the beginning of the Republic of China, Xiangyihao became one of the eight great honors in Beijing's silk industry.

In fact! One is a time-honored brand, which is the power of the brand, and the other is the concept of tribute. To put it bluntly, it is actually the earliest prototype of luxury goods.

However, there are many people in China, and the elite class was relatively small at that time, and only those prominent dignitaries and nobles had that kind of thing. People were eager to do so.

Li Zhongxin knew that for a long time in the future, the Chinese were the country with the most luxury goods consumed in the world, because the Chinese had money in their hands and began to learn to enjoy it.

But! Chinese people have a doubt about their own country's brands. After all, at that time, many Chinese people ignored the quality and quality of the products for the sake of their interests and did not build their own brands.

In China, the most things he made in his own brand are restaurants and old-fashioned candies, etc. These things have always been the first priority, so that they have achieved the status of later generations. Li Zhongxin felt that he wanted to drive the atmosphere of quality and ensure the quality of the items he made, rather than fooling around.

At this time, Jamino did not feel the thoughts of Li Zhongxin, but felt that Li Zhongxin was his partner, and he took him to fly and make money together. There was very little that he gave Li Zhongxin to him, and there was almost nothing.

Many times, Jamino felt that there was an asymmetry between him and Li Zhongxin. Li Zhongxin always cared for him, gave him the opportunity to make money and helped him make money, turning him from an ordinary person who was not outstanding in the family into a veritable aristocrat and a rising star in Paris. These changes were brought to him by Li Zhongxin.

What did Li Zhongxin ask him to do? It was nothing more than taking some international students from China to Paris, and asking Jamino to pluck the Rothschild family to work with foreign exchange and oil futures.

Apart from these two things, it seems that he has never helped Li Zhongxin, and the rest is Li Zhongxin taking him to play and fly with him.

Originally, when he reached a status like Jamino, he no longer had any interest in catering or clothing. However, Jamino was caused by Li Zhongxin, so he needed to do it. It was nothing to lose money and make money. As long as he cooperated with Li Zhongxin.

With this reason, after returning to Paris in 1990, Gemino began to build three Zhongxin fast food and a large clothing store with Zhongxin brand in Paris.

Why are the three Zhongxin Fast Food and one Zhongxin brand clothing store? This is due to the rapid expansion, there are serious shortages of chefs who can make Zhongxin Fast Food available, and they can only send chefs and service staff to Jamino. The large clothing store of Zhongxin Clothing is because the high-end brand clothing produced by Zhongxin Clothing is not enough to sell at this time. Even if you are doing this with all your might, your speed will not be as fast as you can sell it.

The same is true in other places. It’s just that the people in charge of this store are all foreigners. The clothing stores and bra shops in Tokyo, Japan were found by Keika Komura to manage them, while the New York, USA was found by Kazuko Kyui to manage them.
Chapter completed!