In terms of children's literature and culture, Li Zhongxin has a lot to do, mainly focusing on children's story books, as well as positive children's songs and other animations.

Li Zhongxin felt that Zhongxin Company had a responsibility and an obligation to do such a thing.

Li Zhongxin had an idea that to let Chinese culture go to the world, to show China's soft power in the world, to let Chinese children read more of their history and their own country's cartoons, to push Chinese animation to the world, and to let children in the world understand Chinese culture.

Li Zhongxin is a rebirth. He knew in his heart that the animation industry is playing an increasingly important role in enhancing the country's cultural soft power and economic hard power. This is the most important thing to accelerate the realization of the Zhongxin animation base with an animation production company to drive the development of China's animation industry to a strong animation production country.

At this time, there are precedents to follow. The development and exploration of Japan's animation industry provide Li Zhongxin with good reference and inspiration.

In this matter, Japan has become a major exporter of animation culture, and has identified cultural industries such as animation as important national pillar industries.

From the early 1980s to the 1990s, Japan's animation industry was developing rapidly. Starting from classic cartoons such as "Iron Arm Astro Boy" and "Ikkiko", Japan's industry has been expanding from the world, and children from many countries know about the characters in Japanese cartoons.

Japan's animation industry can be said to be the representative of Japan's cultural industry. Japanese animation products have also begun to successfully enter the world, becoming one of the most valuable export products, spreading Japanese culture around the world and demonstrating Japan's influence.

This matter is also one of the important driving forces for the Japanese government to vigorously support the development of the Japanese animation industry.

Japan has very little cultural heritage, and it is difficult for them to produce too many cultural things. Even the Japanese words are the most incomprehensible.

However, even so, among the animation products of countries around the world, the two developed countries, the United States and Japan, which have little cultural heritage, basically occupy half of the land, and various animation works are constantly produced, which not only gives their children a happy childhood, but also becomes a relatively mature industry.

What about the anime products in the United States! They mainly use high-tech Star Wars and other cartoons. This type of cartoon is very popular among children because they like this kind of science fiction.

In addition! The United States is a country that likes to promote heroes. They have begun to add a large number of hero elements to the cartoons, which will make children more interested.

What about these things! Most people in the animation industry cannot understand them, but Li Zhongxin is very clear. He has the idea of ​​surpassing the animation industry in these two countries.

Li Zhongxin believes that under his guidance and leadership, Zhongxin's animation base will also develop rapidly, allowing those knowledgeable people in China to see the prospects of this industry. Only then will China's animation industry develop.

China has a population of more than one billion and is a world-wide population country. As long as the animation industry develops in the future, it will be a strong support for children and countries.

At this time, many people do not pay attention to education, and many people do not pay attention to the cultivation of their children from an early age. After a few years, people will develop rapidly after they get to know each other.

At this time, Zhongxin Company is also a big catch and seize the market first.

When Li Zhongxin was investing heavily in the construction of an animation base in the early days, he had already planned how to play the next step, and this would gradually become a large-scale industrial chain.

Zhongxin Company Press has now started to make animation peripheral products, and these products include many anime images that children are familiar with. When they first went public, they received countless praises.

During this period of the 1980s and 1990s, many cartoons and animation works were produced in China, but few excellent works were found.

In this way, the most important reason is that the quality of animation products needs to be improved, and there are a lack of large-scale, high-level and complete leading enterprises with complete industrial chains.

Some animation companies are obsessed with product production and ignore the integration of commercial elements, which leads to the difficulty of being popular but not being popular. Some animation companies do not look for the market to find mayors, rely too much on policy support, and ultimately, greenhouse flowers cannot withstand the survival of the fittest in the market. This matter is also a microcosm of this era, and people's consciousness has always been in a feeling that they cannot rise.

During this period, the most outstanding cartoons in China were state-owned enterprises, such as Shanghai Children's Film Factory and other large state-owned enterprises. The cartoons they created were of good quality and were all very classic.

However, the production of these cartoons has no subsequent extension. Everything depends on waiting and waiting for the government to allocate money and support it, and the government needs to provide a large amount of funds.

The leaders of these places mainly seek political achievements. I produce so many cartoons every year, and they rarely consider how to develop the surrounding market. In their impressions and lives, they do not regard this matter as anything. They think that those things are small money and there are pirated everywhere. They need to spend a lot of time and energy to find pirated copies. It is not worth doing this or continuing to invest, so this situation occurred at this time.

Li Zhongxin is different. Not only does Li Zhongxin have the views and experiences of later generations, but it is also because Li Zhongxin started his business through this matter.

An excellent anime book has already started to make money when it is published. After the book is promoted, cartoons for movies or TV series will also be produced. Once it is released, it will start to have commercial effects and more and more children will be watched.

No matter which animation book or excellent cartoon it is, it has a broad market space for the surrounding area, but it is! Most people can't see it, and how to sell these surrounding items after they are made is a very important issue.
Chapter completed!