Zhongxin Company and most companies in China have different practices at this time. Zhongxin Company has always been committed to building Zhongxin Company's own brand and has always paid attention to the quality of all Zhongxin Company's products.

In Li Zhongxin's mind, if the product wants to occupy the market, it is naturally recognized by quality. It can be said that quality is the basic premise. If the things you produce are not good, problems will arise after using them a few times. It is no different from other things. So, why should consumers use your products?

Brand is a fundamental direction, or quality is the body and brand is the soul. In the process of enterprise development, if a good brand is established and recognized, it will play a good role in supervising quality. Therefore, one of the importance of a brand is to promote the virtuous cycle of development.

From the perspective of the development of enterprises and products themselves, we all know that enterprises pursue profits, and products are means to pursue profits. Brands are not simply registering a trademark. Behind the brand is a collection of comprehensive elements such as corporate culture, business ideas, product innovation, and honest service, guiding enterprises to strengthen their own cultural construction, establish scientific business philosophy, strengthen brand awareness, improve competition level, and move from relying on products to entering the market with brands. This is more conducive to the competition and development of enterprises.

From the perspective of consumers, the concentration camp for consumers' brand experience is centered on the target group, the centralized expression of internal behavior system and management system, brand visual identification system and brand marketing system, and the main manifestation characteristics of brand identification.

The visual environment, spatial environment, display environment, display environment, and auditory environment of the terminal are one of the main presentation methods for forming consumers' psychological feelings, behavioral feelings, visual feelings, and auditory feelings. Through consumers' personal feelings at the terminal, it directly affects consumers' recognition of the brand's recognition value and consumers' perception of the brand, thereby establishing the unique image of the brand in the minds of consumers, ultimately realizing brand recognition and stimulating consumers' purchasing behavior, greatly enhancing the potential consumption of goods.

Li Zhongxin believes that brand trust is related to intimacy, and intimacy is an indicator to measure the degree of correlation between brands and customers.

If a customer buys items produced by Zhongxin Company and thinks that they are good, they will continue to buy items produced by Zhongxin Company in the future. He will tell his relatives and friends around him that this thing is a good thing and is worth buying, and the brand of Zhongxin Company is trustworthy.

If he thinks this thing is not good after purchasing it, then he will not not buy Zhongxin Company's products in the future, but will also make negative comments about Zhongxin Company in his circle of friends.

Li Zhongxin believes that brand quality is the customer's subjective evaluation of the company's capabilities and reputation, the customer's subjective perception and customer's expectations, and quality must be kept in place at any time.

Li Zhongxin’s own products in Zhongxin chain supermarkets, not only set the price to the lowest level, but also grasp the best quality. Therefore, after ordinary people go to Zhongxin chain supermarkets, they must first look at Zhongxin’s own products. They can trust this kind of product, and they can also feel that Zhongxin’s own products are not only cheap, but also have no choice but to say about quality.

Zhongxin Company is now open with a large stall, with almost all kinds of goods, from clothing, bras, to small appliances and food. Li Zhongxin feels that he either doesn’t do it, and does it the best if he wants to do it, so that the people can get benefits and more money in their pockets.

We all say that ten years of tree and a hundred years of cultivation of people, enterprises are actually the same as being a human being. Li Zhongxin believes that a mature company needs to build a company in ten years of cultivation and a hundred years of cultivation of brands. The growth of a brand requires the company to work hard and work hard for a long time. Creating brand growth is what Zhongxin Company needs to do most now.

Li Zhongxin feels that famous brands are not necessarily brands, but behind the brands is the pursuit of high quality, high quality and high taste. Behind the brands is the value of the company, and the comprehensive presentation of the strength, charm and vitality of the company.

The reason why Zhongxin Company's independent brand has grown from small to large has gained more and more trust and favorable gains is fundamentally due to the substantial improvement of product quality, design capabilities and technological content, which meets the needs of consumers for high-quality products.

The zx brand, from the beginning of Anershu sanitary napkins to all brands under Zhongxin Company, is the zx brand, which has laid a good foundation for thousands of households.

Even in developed countries such as the United States, Japan and France, the zx brand has gradually begun to show its unique charm.

After Li Zhongxin and the others arrived in France, they met Jamino and David, Li Zhongxin accompanied their parents to visit and shop in Paris, and went to see the business situation of Zhongxin Fast Food here.

Li Zhongxin talked to Jamino about his idea of ​​opening Zhongxin Supermarket to France, so that the Rothschild family could help him operate in this regard, and strive to launch the Zhongxin Supermarket chain in 1995 in the United States, France, Japan, and Russia together, and each country has tentatively designated twenty supermarkets.

Zhongxin Fast Food can be opened in a country like France with a world-famous food and can make money. Then, the time for Zhongxin Supermarket Comprehensive Shopping Mall to be listed in several countries is basically ripe, so why not start?

I started doing chain supermarket chain shopping malls internationally! It’s difficult to say, but simple! It’s also quite simple.

If you want to do this type of supermarket that is open to a foreign chain, you will not just use all the goods from China, but can only take part of the goods from China, large amounts or other goods, which need to be purchased in various countries.

Li Zhongxin is most aware of the fact that opening a supermarket to make money from foreigners. Chain supermarkets are just one of the steps. Through Zhongxin’s large chain shopping mall-type supermarkets, it is equivalent to exposing many Chinese products to the world stage. After people buy more Chinese products, they will become interested in things made in China. In the future, they will believe and buy things made in China when they see things made in China.
Chapter completed!