Before Li Zhongxin could arrange the Zhongxin Comprehensive Shopping Mall to enter several developed countries, he heard the news that Carrefour from France and Metro from Germany were preparing to enter China.

Founded in 1959, the French Love Group is the founder of the concept of hypermarket and opened the world's first large supermarket in France in 1963.

Carrefour began to enter the international market in 1969 and has hundreds of sales outlets in many countries and regions around the world. The retail formats involved include hypermarkets, supermarkets, discount stores, convenience stores, warehouse stores and e-commerce. The group's employees are committed to serving consumers around the world.

Carrefour Group has established a global procurement network to purchase market-competitive goods from suppliers from different countries and regions.

Carrefour's business philosophy is to provide consumers with all kinds of consumer goods needed for daily life with low prices, excellent customer service and comfortable shopping environment.

Carrefour's commitment to customers is to meet consumers' needs in all aspects such as price, product type, quality, service and convenience.

Carrefour strives to become the best shopping place in the local community through its own efforts, bringing more benefits and convenience to consumers, and joining hands with various business partners to contribute to the prosperity of the local economy.

The shape of Zhongxin’s supermarket chain is similar to that of Carrefour. It has made some changes based on the Carrefour supermarket chain, which can be regarded as an upgraded version of Carrefour supermarket. In addition, Zhongxin Supermarket already has countless chain supermarkets in China and many large Zhongxin complex buildings. Li Zhongxin has nothing to think about when Carrefour entered China.

When Li Zhongxin had the idea of ​​opening supermarkets and complex buildings to France, he also had the idea of ​​fighting with Carrefour to see what kind of situation would happen after Chinese retail companies entered the French market.

It can be said that the more developed the country is, the bigger their retail industry will be. People's livelihood will always be the most profitable thing.

People may not need high-end luxury goods and other things, but people’s livelihood things are what people need the most.

Moreover, in the retail industry, the larger the supermarket there are, the more high-end goods there are, and the more fidelity these goods will be. Therefore, the large retail industry is a trend.

Li Zhongxin didn't care about Carrefour's entry into China.

Li Zhongxin knew very well what Carrefour's success in entering mainland China back then.

Carrefour first positioned his role as a wholesaler, bought out the goods in the supplier's hands at one time, and then turned into a seller, and sold them to customers at a small price increase. In this way, the price offered by the supplier is constantly lowered, and the goods in Carrefour become cheaper and cheaper.

At that time, low prices quickly attracted the attention of the Chinese people. People rushed in like a tide, from old men and women, white-collar workers in foreign companies, government officials, and students from universities, middle schools and primary schools, all of them flocked to them. When the holidays were at their peak, people were simply obsessed with people in the mall.

This kind of thing was analyzed by the Chinese after the large chain supermarkets entered China in later generations. Li Zhongxin felt that it would be fine if Carrefour came to China and did not compete with Zhongxin chain supermarkets. Once competition occurred, it was unknown whether Carrefour could survive on the land of China, because Zhongxin Company did more ruthlessly than Carrefour. After starting Zhongxin chain supermarkets, the profits of the goods sold were not much more than fifteen percent, and all rely on sales to make up for the profit points. In terms of price, no matter where it came, there would be no price advantage of Zhongxin chain supermarkets.

Another supermarket that plans to enter China next year is Metro AG, which is often called "Metro Supermarket". It is the largest retail and wholesale supermarket group in Germany, second in Europe and third in the world.

This company has many Metro's current purchase and transportation shopping malls under the Metro and Wankelong brands. It is a component company of the German stock index dax and one of the world's top 500 stores. Its branches have also been opened in many countries at this time.

This company was founded by Otto Baisheim. In 1964, in the commercial field, a new concept and management method was born in Germany. It operates in many countries around the world, including real-time shopping malls, large department stores, super-large supermarket discount chains, specialty stores, etc.

China Metro has many advantages. To put it in the simplest example, Metro's products are many, most of which are provided by domestic famous brands and joint ventures.

His business philosophy is aimed at small and medium-sized retailers, hotels, catering industries, factories, enterprises, institutions, governments and groups, and is committed to becoming a super warehouse for professional customers. With his strong purchasing ability and low-cost operations, he provides high-quality and low-priced products as customers.

What is the current purchase and self-shipment process by Metro? This thing refers to professional customers selecting their own products in warehouse-style shopping malls, paying for and taking away the products in cash.

Compared with traditional wholesale delivery, the advantages of on-the-stop purchase and self-shipment are better cost-effectiveness, wide range of food and non-food classifications, instant access to goods, and longer business hours.

Food and non-food products provided by the mall, especially in the supply of fresh food, including fruits, vegetables, live fish, meat products, dairy products, etc.

Metro's current purchase and self-transportation target customers include catering, hotel, food, non-food trading service providers and institutional procurement, and they can find large packaging to meet special needs.

The incident of Metro supermarket entering China made Li Zhongxin feel a little bit scratching his head. Zhongxin Company is a private company and does not engage in joint ventures or joint ventures with large Chinese companies. What about Metro Company!

After entering China, it was a joint venture with Jinjiang Group in the Shanghai Stock Exchange of China. It is a large multinational enterprise with joint ventures. Through Jinjiang Group, they can easily get goods from some famous Chinese companies and state-owned enterprises, even more awesome than Zhongxin Company’s purchases.

This supermarket chain includes product portfolio and service projects, all target customers with catering companies, small and medium-sized retailers, and agency groups. The company provides food, non-food product portfolios, and attractive wholesale prices to these specific customers.
Chapter completed!