Li Zhongxin believes that after China's reform and opening up, although the service industry has also undergone some changes, such a change is not very big.

According to Li Zhongxin's idea, after the founding of the People's Republic of China, China has always been an era of planned economy that does not pay attention to service quality.

Because all goods were supplied as planned at that time, we can contact us here. This situation should be related to the planned economy that my country began to implement in the early days of the founding of the People's Republic of China. The model of planned supply does not rely on market regulation. Commodities often supply less than demand. Commodities become the first factor in circulation, and services are optional, and services are ignored from suppliers to buyers.

Strictly speaking, this kind of commodity circulation ignores the concept of consumer, resulting in incomplete value of consumer behavior. With the acceleration of the marketization process, commodity manufacturing has also developed rapidly, and the market supply situation of oversupply promotes commodity circulation to enter a market-oriented state.

The role positioning of consumers is becoming clearer, and services have become an important factor in dominating consumption. Under the guidance of Li Zhongxin, Zhongxin Company has always had a service-level service. Although it has not reached the point where the customer is God, it is all about the customer.

What we call customers is God! The origin of this should be traced back to Marshall Field Department Store in the middle and late 19th. It is generally believed that the founder of this company, Marshall Field, and his subordinates at that time, later founded Harry Gordon Selfridges, who later established Selfridges Department Store in the UK, proposed a marketing concept that customers always have a profound impact on. At the same time, Marshall Field Department Store also changed the principle of being cautious in the retail industry at that time, that is, the principle of not being responsible for the goods once they are sold is to unconditional returns.

In addition, convenient facilities such as stools are set up in the store to allow customers who are hesitant when purchasing goods, and set up a seating area for customers who are too tired or excited to take a break so that they have the energy to continue purchasing.

What customers always reflect is a marketing idea that takes customers as the work center, not only selling goods but also selling services.

In the 19th century, when the modern service industry was not very developed, this marketing method was naturally successful, and it was even accepted into the service industry as a new principle. Later, Selfridge founded a department store in the UK, which inherited this concept and achieved success again.

However, the West does not use God to describe customers. Customers are God, which should be translated based on the statement of Japanese singer Haruo Miha.

After the Chinese service industry changed its mindset, it seemed that the customer was God, which was everywhere, but in this phrase that seemed to be imported, the word God actually did not have a particularly corresponding translation. Usually, the West does not use the word God to express respect for customers, and often replaces customers with priority. The customer is always right, or the customer is the king, etc.

A more similar statement comes from Japan, but what is interesting is that this statement does not come from manufacturing or service industry, but was proposed by Japanese singer Haruo Mihara in 1961.

If Shunfu Sanba’s original words are translated directly, it should be that the customer is a god, which corresponds to the polytheism of Shintoism in Japan. As soon as this statement is released, it causes controversy, and the media listed this sentence as a typical example of materialism of nouveau riche. For this reason, Shunfu Sanba has explained many times that he means that when he sings to the audience, he is like praying to the gods. But no matter what his original intention is, this sentence is quickly sought after by the service industry as a slogan. On this basis, with Chinese translation, the saying that the customer is God came into being.

Li Zhongxin believes that customers are the market for corporate product sales and are the food and clothing parents who rely on for survival and development.

From its establishment to this time, Zhongxin Company has adhered to an idea of ​​how to give back to customers. Making money is only part of it. Zhongxin Company will not make money because of making money.

What is the most important idea of ​​Zhongxin Company? That is, through the continuous development of Zhongxin Company, more knowledgeable people in China can see such a service and the success of Zhongxin Company, so that the quality of life of Chinese people can be improved.

While making the country prosperous and strong, the living standards of all people in China will be greatly improved, rather than the kind of life of the country prosperous and strong, and the people's lives have not yet reached the desired level.

Li Zhongxin has always told Zhao Futian and others that customers are the people or service objects who come to shop or service industries to buy things. Companies must carefully understand their customer market, so that they can understand the characteristics of different markets in detail and in-depth and better implement the customer-centric business philosophy.

As market competition becomes increasingly intensified, people's views on customers have also changed dramatically.

Li Zhongxin once said that before the reform and opening up, my country had shortage of goods and everything was supplied by tickets. Cloth tickets, grain tickets, oil tickets, bicycle tickets, sewing machine tickets, etc. were endless.

These things have become products of a specific historical period and can only be regarded as retained in the memory of the older generation.

At that time, salesmen were basically cold to customers, as if customers owe them money and favors.

Customers must smile and please the clerk over and over again, want to buy some intimate products, ask for a few questions, and get a cold attitude and a stiff answer. At that time, customers could not enjoy the kind of treatment in the service industry in the future.

If you want to buy short-term products, you still need to find the right person at that time. Only when you find the right person can you buy short-term products through your acquaintances.

In the tide of the market economy after the reform and opening up, whoever wins customers will win the market will be able to develop.

Marx said in "Das Kapital": "Commodity to money is a thrilling jump. If it falls, then it is not only the commodity that breaks, but the owner of the commodity."

But different people have different understandings of this issue.

Li Zhongxin believes that after foreign large supermarkets enter China, they will mainly begin to compete fiercely at the service level. The saying that customers are God is the product of competition at this level, and the role of consumers will basically be recognized by everyone.

Consumer rights have begun to attract the attention of manufacturers and sellers.

To be honest, we are just customers, so we definitely hope to get high-quality service in the store.
Chapter completed!