Jin Ling said to Jin Yuankun a long time ago that Zhongxin Company will become a great company in the future, and it is really hard for her to understand.

Because Jin Ling has been abroad for many years, she knows very well what kind of company will be called a great company.

Most people in the world know that Volkswagen and Siemens represent the spirit of the Germans; Panasonic and Sony are the pride of the Japanese; Coke and hamburgers have even become symbols of the Americans; these companies are big companies and great foreign companies.

With their extensive and huge use value and cultural spiritual connotation, these super-large companies have become common wealth of the human masses, and have become an indispensable carrier and cultural symbol of human life.

China, the only ones that can make a move is the cold name of the oil, steel, and banking industries, but it has not been elevated to a representative of a certain cultural spirit. Their strength depends on resource advantages and market monopoly.

Henry Ford's autobiography wrote a declaration like this: "I will produce cars for ordinary people. Anyone with a good job may buy one and enjoy a good time with his family."

Ford did it, and he made anyone with a good job buy a car.

Why is Coca-Cola a great company? Its goal is to make delicious drinks that people all over the world can afford to buy.

Even in a developing country like China, drinks like Coke have reached a popular state.

Why is Walmart a great company? It is because it always puts saving every penny for the people at the bottom of society, and people at the bottom of society will always remember the kind of goodness of Walmart; why can Nike and Adidas become brands that people talk about? Their popular genes have nothing to do with technology - the growth of teenagers is the topic they are concerned about.

George Merck, the founder of Merck Pharmaceuticals in the United States, said: "We should always remember that we aim to save people and not seek profits. If we remember this, we will never be without profits. The clearer we remember, the greater the profits." So, this company reached the other side of the best performance and long-lasting foundation from the most respected starting point.

Greatness is not the result, but a purpose and vision that is always ahead. No matter how much wealth you create, only a company that can change the lives of ordinary people can be called the greatest.

In the process of fulfilling its goals, such enterprises bring not only the value of products and services to the world, but also the business rules and business culture recognized by the world; freedom, equality, fraternity, happiness...

When Jin Ling was in the United States, she often heard Americans say that their great company was, and she could really understand the significance of the great company.

However, before she arrived at Zhongxin Company, she could not think of how could a great company appear in a small city in a remote area of ​​Northeast China?

However, through this conversation with Li Zhongxin, Jin Ling felt that she understood.

Jin Ling heard from her mentor that the standard for measuring a company's future becoming a great company should be a universal spirit that rewards society.

Therefore, those respected companies often rise among the grassroots and are in the downstream of the value chain. What’s wonderful is that this spirit can often bring unexpected results to the “end of the food chain”. Because real wealth always comes from the bottom of the pyramid.

Li Zhongxin's Zhongxin Company has such a universal spirit of reporting to society without seeking fame and fortune. They have achieved great companies in the future. It should be said that the most correct point is to achieve the greatest company.

"Are you planning to be the greatest company in China and a great person?" Jin Ling asked Li Zhongxin with a look of admiration in her eyes.

At this time, Jin Ling's mind changed a lot, and she was more of a secret joy. What she was secretly happy about was that the young people who were having dinner together should become a great entrepreneur in the future.

Jin Ling has met many great people, especially when she was in the United States, where she came into contact with some celebrities and some senior Chinese officials, but she never felt secretly happy like she is today.

"What kind of thing to do to do or to do to do to do to do to do to do to do to me has nothing to do with me.

I run Zhongxin Company and don’t have great ideas, and I don’t want to be great either. I just do my own good. Great things have nothing to do with me.

Zhongxin Company does not pursue fame and fortune, nor does it want to enter the Fortune 500 in the world or other rankings. Zhongxin Company only does what it should do." Li Zhongxin said lightly.

Li Zhongxin never considered the title of the Fortune 500 in the world or the great company.

Not to mention anything else, it is easy to enter the Fortune 500 company's assets now, but Li Zhongxin has no such idea at all, and prefers to run Zhongxin company in a low-key manner.

Just like Zhongxin Bank and its subsidiaries established later, they are all independent of Zhongxin Company and will not belong to Zhongxin Company's assets.

Li Zhongxin has his own ideas. He doesn't want to make his goal too big. What's the best in the world's top 500? Apart from having such a nihilistic name, Li Zhongxin can't bring any benefits now.

Li Zhongxin knew very well that once a super large company like Zhongxin Company emerged in China, it would be much more difficult for Zhongxin Company to develop in the world in the future.

Not all companies are the same, they all hope to go public financing, and not all companies want to enter the Fortune 500.

As for great companies, Li Zhongxin thinks that Zhongxin Company is not great at all. A truly great company should be said to be Fan Xudong's Wynn Alkali Production and Lu Zuofu's Minsheng Steam. Companies like theirs are great Chinese companies!

These two companies were born in an era when cement and matches were both called gray and fire. How courage would it take to create a national industrial enterprise here.

The Red Triangle Soda Ash made great contributions to the Chinese. The Yichang retreat created the Dunkirk in the East and made great contributions to the victory of the War of Resistance.

A company made a value beyond its own. Such a company should be called great!
Chapter completed!