Li Zhongxin knew that the best selling liquor in Zhongxin Comprehensive Shopping Mall in Russia is liquor, and the other one is marten fur and blankets.

Russia is one of the most popular countries in the world with fur clothing, which is closely related to its climate, culture, and traditional habits.

First of all, the winter in Russia is long and cold, and fur clothing is both warm and durable, which is very suitable for the daily needs of Russians.

Secondly, Russia is rich in leather materials such as mink and fox fur, which provides conditions for making fur clothing.

Finally! In this way, the Russians have long been fond of fur products and have gradually formed a fur culture.

Russian ladies like to show off themselves and are happy to show the sexy beauty of fur clothing. Russian men regard fur clothing as a symbol of wealth and power.

The Chinese have a very good level of making marten fur, and the level of processed fur is far higher than that of Russia and other places. The most important point is that the Chinese are of high quality and low price, especially large multinational companies like Zhongxin Company, which can even import marten fur and fox fur from Russia and some other countries at low prices. Once they cooperate with fur production companies, they will naturally get the lowest price.

Zhongxin's comprehensive shopping mall has stores specializing in furs and high-end luxury goods, so this fur series of products sells very well in Russia.

Fur-type things in Zhongxin Comprehensive Shopping Mall are sold well, and in terms of blankets, they are also very well sold. There is a large blanket factory in Jiangcheng. When Zhongxin Company did not cooperate with them, this blanket factory was almost going bankrupt, and the things produced are basically without any sales.

In the 1960s and 1970s and 1980s, when the marriage was made in Northeast China, women usually accompanied blankets when delivering dowry. It was very popular at that time. For example, if a daughter of her family got married, her parents bought two blankets in a department store or through channels, which was very respectful.

The main reason for this is that the weather in the northeast is relatively cold. If people put a layer of blanket on the bed, they will make people feel warm.

Between the 1960s and 1980s, there were very few types of bedding used by people, and basically every household had quilts and mattresses.

What about mattresses! They are basically sewn from broken cotton and rags. They not only look unpretentious, but also have no effect. Blankets naturally become the best choice.

In the 1990s, blankets were not practical, and the blankets used by women to accompany dowry were abandoned by people. Although the quality of the blankets produced by the blanket factory was not problematic, they could no longer be sold.

The blanket factory in Jiangcheng is not able to compare with the blanket factory in Tianjin and some light industry-developed areas. If there is no brand, no, it should be said that the brand is not as good as other people's brand.

It is not as large as others, but this kind of thing! It mainly depends on output. The higher the output, the lower the cost, and conversely, the higher the cost.

Therefore, Jiangcheng Blanket Factory has been in a state of bankruptcy. After Zhongxin Company opened Zhongxin Comprehensive Shopping Mall into Russia, it cooperated with Jiangcheng Blanket Factory because it took care of local companies.

At the beginning, it mainly sold the backlog of inventory and things that could not be sold by the blanket factory. After the goods were transported to Russia, the price was relatively low and the quality was good, so it was sold very well all of a sudden, which indirectly revitalized the blanket factory in Jiangcheng.

The polarization of Russians is particularly serious. Basically, it can be said that rich people don’t know how to spend it. The poor people don’t have much money to spend it. Zhongxin Company basically follows these two points in Russia to invest.

Zhongxin Comprehensive Shopping Mall is divided into two regions in Russia, one is a rich area specifically for the rich people, and the other is a poor area specifically for the poor people. This is also a model designed by Li Zhongxin based on the national conditions of Russia.

Products in the wealthy area include French perfumes, Japanese cosmetics, luxury goods, fur, gold, jewelry, etc., and the profits of these things will be relatively high. After all, it is much more difficult for luxury goods from Europe or Japan to enter Russia at this time than Zhongxin Company.

Zhongxin Company's routine of selling products in domestic and foreign comprehensive shopping malls is basically the same. The prices of things used by poor people are relatively low, and they do not expect to make much money. The prices of luxury goods and other items are relatively high, and the profits are also relatively large.

Li Zhongxin knew that in China, Zhongxin Company's reputation was very popular because Zhongxin Company's profit margin in daily necessities and other aspects does not exceed 11%, which can be said to be the lowest profit margin in the Chinese department store industry.

Because of this, Zhongxin Company has been hit by other department stores and manufacturers, but Zhongxin Company has been insisting on doing this in China. The most obvious thing is that the people benefit a lot from it.

After Zhongxin Company opened comprehensive shopping malls and supermarkets abroad, this was different. It was simply that the prices of items on Zhongxin Company were a little lower than those on other places, and there was no profit margin set.

Especially for luxury goods and some other aspects, Zhongxin Company's profit margin is higher, and these are all! Li Zhongxin thinks it is normal.

Zhongxin Company is a Chinese company. Why did you go out and push Zhongxin Company to the international market just to make money from other countries? That's all.

The more comprehensive shopping malls Zhongxin Company operates abroad, the better the development of China's economy. This is an iron law.

Among the items sold in Zhongxin Comprehensive Shopping Mall, more and more are products from cooperative suppliers. Zhongxin Company has only a few products. Moreover, these products are all supplied to domestic people at low prices and have nothing to do with foreigners abroad.

For example, many Chinese companies need a lot of procedures and certification to enter the foreign market. In short, there are all kinds of troublesome things. As the products sold by Zhongxin Company, if they all go from Zhongxin Company, there is no such problem.
Chapter completed!