After Zhao Futian returned to Jiangcheng from Wang Bo, he often heard Wang Bo talk about how Li Zhongxin put advertisements for Anershu sanitary napkins and Longjiang brand electric fans on CCTV. Now throughout China, as long as television can be popularized

, there is no place where people don’t know about Anershu sanitary napkins.

The most popular advertisement in 1983, in the first half of 1983, was the advertisement for the radar watch, and after the radar watch, there was the advertisement about "Yanwuwuyanwu", "Singing to Love".

After the Anershu sanitary napkin advertisement came out, it suddenly became the hottest advertisement in the Chinese advertising market.

Whether from the advertising creativity of Anershu sanitary napkins or the practicality of Anershu sanitary napkins, other advertisements have lost their halo, and it has subverted people's perception of female products.

Nowadays, Anershu sanitary napkins in Zhongxin Grocery Supermarket can be said to be the fastest-selling product. Basically, as soon as sanitary napkins are put on the shelves, countless women come here to buy them.

The popularity of Anershu sanitary napkins is simply staggering, but what! In Jiangcheng, only Zhongxin Food Chain Supermarket has the goods. In other large shopping malls, Anershu sanitary napkins are often out of stock.

It is precisely because of the two flagship products of Anershu sanitary napkins and Zhongxin brand canned fish that the Zhongxin grocery chain supermarket is very popular in Jiangcheng.

Zhao Futian also knows the reason for this. At the beginning, Anershu sanitary napkins were produced in Heilongjiang Province and sold in various shopping malls. No one cared about them until Li Zhongxin went there.

In Beijing, we advertised on CCTV, and sales started booming this time.

The Anershu sanitary napkin factory is a joint venture, in which foreign capital accounts for 49%, and part of it is Li Zhongxin's shares. It is for this reason that after the production of Anershu sanitary napkins, Zhongxin

The sanitary napkins needed by grocery chain supermarkets are given priority. Even if other malls have access, they still have to queue behind Zhongxin grocery chain supermarkets to get the sanitary napkins.

Zhao Futian pondered for a moment, and then continued: "Brother Hong Bin has always been responsible for the supply of goods. This aspect was originally the most important link in the grocery supermarket. I don't think much about this aspect now. I am most worried now.

The second question is about the transportation of goods for the Zhongxin grocery chain supermarket."

Zhao Futian swallowed a mouthful of saliva and continued to speak plausibly: "Zhongxin Company has a warehouse here in Jiangcheng, and the wholesale place for goods is next to the flagship store. When we get a large amount of goods, we directly hire a car to pull over.

When receiving goods in small quantities, they can be delivered here using tractors or trolleys from the warehouse.

Jiangcheng is not a big place, and the distance between the Zhongxin grocery chain supermarket and the warehouse is very close, so there is no big problem in the transportation of goods, and we can make do with it at any time.

However, things are different in Harbin City, the provincial capital of Heilongjiang Province. Each district there is equivalent to the size of a river city.

Even if they build warehouses in the Black Province, they can only build one or two warehouses. The biggest difficulty is now in the transportation and transportation of goods.

Putting aside the price of gasoline and diesel, how difficult it is to hire a car to transport goods, the cost of transportation is a huge investment.

According to what you said about Zhongxin Grocery Supermarket Chain, when it comes to pricing goods, the profit margin does not exceed 15% of the value of the goods. When you price some goods, you even set the price at a profit of 10%.

As a result, supermarkets in Harbin, Heilongjiang Province, may not make money. If the freight is too high, we will lose money even if we sell some large items."

After listening to Zhao Futian's words, Li Zhongxin frowned unconsciously. Li Zhongxin felt that the problem Zhao Futian mentioned was really a big problem. When he was expanding his store, Li Zhongxin really didn't think about it.

This matter, after all, in later generations when the circulation of goods is convenient, such a situation will not occur.

At this time in 1983, although Heilongjiang Province was very close to the Daqing Oilfield, the petroleum aspect was also subject to great constraints. When refueling, you had to rely on connections to buy gas tickets.

Moreover, there are only a few gas stations in total, and it is very laborious to refuel. Moreover, at this time, the price of oil is quite high. According to what Zhao Futian said, this problem is somewhat difficult to solve.

For example, the transportation to the Wild Vegetables Processing Factory is just a one-time transfer. After it is delivered to the freight warehouse, it is sent directly from the cargo department to Dalian by truck. The most important thing is that the transportation of the Wild Vegetables Processing Factory is the best in the province.

Zhongxin Company is solely responsible and does not involve in transportation matters.

Zhongxin Company has not used many large cars for a long time, and it is still very easy to hire large cars in Jiangcheng. After all, Zhongxin Company is a company born and raised in Jiangcheng.

If you can't hire a car from the transportation company, you can also discuss borrowing a car from a brother unit. This kind of thing would be a problem in the provincial capital.

Each flagship store carries a lot of goods in and out. Simply looking for a car transportation company is unreliable in Harbin, and the cost is a huge mountain.

Like when Li Zhongxin asked Bai Fengyi to buy mountain goods and transport them to Dalian by car, he thought of transporting some seafood products back from Dalian, which would reduce the cost pressure. Otherwise, even the transported items would be very profitable.

, Li Zhongxin felt that the cost was a bit high.

After listening to Zhao Futian's analysis, Li Zhongxin immediately came up with the idea that it was time to form a fleet belonging to Zhongxin Company, and it was time to establish a circulation system belonging to Zhongxin Company in Heilongjiang Province.

After talking with Zhao Futian today, he wants to call Cao Rui and ask Cao Rui to help find connections and ask Zhongxin Company to invest in the purchase of 20 to 30 Jiefang cars. First,

To solve the transportation issues in Black Province, as long as we have these big cars, there will be no problems in the transportation of all goods in Black Province in the future.

Second, Li Zhongxin has always had an idea. There are currently no logistics companies in the country, let alone cargo stations. If he can purchase dozens of Jiefang cars at this time, he will organize some people to build cargo stations and cargo stations.

Logistics business.

In later generations, Li Zhongxin still clearly remembered that two thousand years ago, the CEOs of several of China's largest logistics companies all came from Jiangcheng. It was these people who established the logistics circulation system in China.

, which enabled the logistics industry in later generations to develop significantly.

At this time in 1983, the whole country was almost the same, and there was still a blank in terms of logistics. If he took the lead in setting up a logistics base in Black Province, it wouldn't take a few years for people all over the country to be familiar with this kind of logistics.

An intuitive understanding will also promote the development of the country's logistics industry faster.

After Li Zhongxin came back from his thoughts, he looked at Zhao Futian who was full of doubts. He said with a smile: "Uncle Futian, it seems that you have worked hard recently.

!I would like to thank you on behalf of Zhongxin Company. As for the important issue you mentioned, I already have some clues. If no big surprises occur, Zhongxin Company will set up its own transportation company in a while.
Chapter completed!