Chapter 2810 Advantages
Li Zhongxin knew very well that this situation is that Zhongxin Company requires high quality and the various process requirements required must meet the standards. If the price they gave Zhongxin Company is low, the profit will be much smaller. The price of raw materials increases and everyone collectively raises prices is understandable.
However, the raw materials have risen by 10%, and you have directly risen by 20% or 30%. Once the price rises, there is no such thing as a price reduction, and Zhongxin Company cannot agree.
The prices given by Zhongxin Company are not suitable, so they join forces to choose not to supply Zhongxin Company. If Zhongxin Company does not have a factory in this area, then it will be controlled by these suppliers and companies, and they can only recognize them with their noses.
Zhongxin Company has its own production factory in this aspect, and the price of rice vinegar produced remains unchanged or the increase is very small. On the one hand, it will curb such a bad atmosphere. On the other hand, it will not have such a source of goods just because these companies do not supply Zhongxin Company.
After all, companies like this generally do not just make the same seasoning, but operate diversifiedly, and other products will also experience this situation.
So! While Li Zhongxin was preparing to join the franchise, he also had to consider building Zhongxin's direct factory.
Such a factory can be acquired or built directly, and it is also acquired and contracted for professionals to manage. In short, Li Zhongxin's next plan will implement this matter.
Li Zhongxin feels that in this aspect, Zhongxin Company still needs to be strengthened.
Another aspect is that Zhongxin Company needs to quickly develop a large-scale commodity supply factory exclusive to Zhongxin Company, and the items sold! Focusing on Zhongxin products built by Zhongxin Company, on the premise of ensuring quality, large discounts can be carried out to attract more people to buy.
Li Zhongxin knew very well that all countries in the world are the same, and people in every country had the mentality of taking advantage of the situation. As long as the quality of your own products in your shopping mall or supermarket is good and the price is low, then I like to come to you for shopping.
For example, changing the 10-yuan product to 9.9, and changing the 20-yuan product to 19.9, using the visual errors brought by numbers to reduce the customer's sensitivity to price, launching a promotional campaign of "spend 100 yuan to buy 200 yuan products", using the price range of the original price and the discounted price to stimulate customers' impulsive consumption.
Or those "50% off for products within half an hour" or "discount is only today", which makes customers feel the rarity of promotions, and they feel that missing is regret.
There are other ways to buy 50% off in the supermarket and get 20% off discounts. Li Zhongxin feels that these things are routines, or marketing plans, and will not play a practical role and will not make customers loyal.
Li Zhongxin has always believed that the most practical thing is to speak with quality and price.
What should I do? Such a product can only be bought in my supermarket. The same product is not our brand, the quality is not as good as ours, and the price is not as low as ours, and no one can compare to it.
At that time, supermarket chains will grow rapidly.
When Li Zhongxin started a chain supermarket in China, he focused on a few things, that were quite good.
First of all, the Anerushu sanitary napkins made by Li Zhongxin are in short supply on the market. Many places and merchants also sell this kind of item, but they often do not supply it. Only Zhongxin's supermarket chain stores have so many Anerushu sanitary napkins sold.
There is still much difference between the prices of Anerus napkins purchased in other shopping malls or merchants and the prices of sanitary napkins purchased in Zhongxin supermarket chain.
Buy such a sanitary napkin in Zhongxin chain supermarket! The price is equivalent to the wholesale price, while buying Anershu sanitary napkins in other shopping malls is the retail price. The price of a pack of sanitary napkins can even be a few cents at the beginning.
You should know that the price of such a pack of sanitary napkins is only 50 cents per pack, so women want to buy sanitary napkins, so the first place they choose to buy is Zhongxin chain supermarket and Zhongxin comprehensive mall.
Then, they went to Zhongxin chain supermarket, and they could see canned fish on the market that cost two yuan a bottle. They only cost one yuan in Zhongxin chain supermarket, which is half cheaper than the market price. Moreover, it is a product of Zhongxin company, with a very high quality guarantee.
If you don’t have someone, you have someone. If you have someone, you’ll be better. In terms of price, half of the price of others is even lower. In this way, no matter what kind of shopping mall or supermarket it is, it will not compete with Zhongxin’s chain supermarkets.
Zhongxin Company does not have many such things, but they are just canned fruits, canned fish and canned meat.
And these things are cheaper! Zhongxin Company has a factory that specializes in making canned bottles. The canned bottles are produced by Zhongxin Company's own company, style, renovation and automated filling, etc., which saves costs and are much cheaper than other canned companies that produce canned bottles, and the filling personnel and other aspects are also much cheaper.
At this time, most of the canned food companies in China were small workshop-style enterprises, while Zhongxin Company’s canned food factories were modern large factories. Zhongxin Company has considerable advantages in purchasing fruits and fish and meat, etc. In terms of transportation, the advantages in this area are also quite great.
Not to mention that Zhongxin Company had already signed fruit purchase agreements with some remote mountain villages in China a long time ago. Zhongxin Company provided seedlings, planting and breeding technologies, etc., and then these fruit farmers planted fruits and then purchased them by Zhongxin Company.
Chapter completed!