Chapter 318 Sales Model
In 1983, almost all farmers had a good harvest. At this time, farmers finally began to have money in their hands.
If they can buy clothes without using cloth tickets, their motivation to buy will be quite high.
Among the clothes stores in Zhongxin Company's flagship store in Jiangcheng, the sales volume of clothes is not the best, because after all, Zhongxin grocery chain supermarkets cannot compare with the clothes counters of those large shopping malls. Their large shopping malls have many styles of clothes.
And they can all be displayed, so that people can see them, and they can even be worn and tried on.
The Zhongxin Grocery Supermarket chain in Jiangcheng is only that big, and other goods sold faster than clothes and other items. Zhongxin Grocery Supermarket Chain will not do that kind of thing.
During the meeting, Wang Bo told the middle-level employees below that the plan proposed by Zhongxin Company must be passed on to every employee of Zhongxin Company verbatim, as long as they or their family members want to do such a thing
Yes, you just need to go to Zhongxin Company Headquarters to register.
Zhongxin Company has also signed contracts with clothing companies in Qi City and Mu City. It has a large number of outdated clothing, which allows them to get the goods for free. If they cannot sell them, they can take them back as long as they are not damaged.
Retired.
Selling them out is one way. After these things are brought to the countryside or towns, they can be exchanged for items of equal value.
For example, some items unique to rural areas. Frozen tofu, dried tofu, sticky bean buns, game, frozen frogs and other items in rural areas of Northeast China.
What about these items? They can be sold to Zhongxin Company at a higher price than the normal price in the market.
Zhongxin Company acquires these local products belonging to Jiangcheng. The more novel and unique things are, Zhongxin Company does not reject them.
Whether it's an exchange or a purchase.
In short! If you can bring a certain amount of goods to the countryside, and when you come out of the countryside, you can also bring some local products from the countryside, then you will earn twice the price difference inside and outside. In other words, one trip can
Earn twice as much money.
Where are those clothes? Li Zhongxin felt that selling them to rural areas in this way would kill two birds with one stone. The old-fashioned clothes produced by the garment factories in Qi City and Mu City had lost their market in large shopping malls.
Some new styles of clothing have begun to be sold in shopping malls. Even for the sake of happy cooperation in the past, some goods from the clothing factory are placed at the bottom.
Because of such a sales model, the old-fashioned clothes produced in Qi and Mushi cannot be sold at all.
People in cities don't buy these clothes that are backlogged in factories. However, the conditions in rural areas have been very poor in recent years. Being able to buy a piece of clothing that covers the body and has it without patches is already a pretty good thing.
thing.
They have little interest in going to large shopping malls to buy clothes because they know that their income from a year of labor cannot afford the level of consumption in big cities.
Li Zhongxin asked Zhongxin Company employees and their family members to go to rural areas to sell goods, and even started to implement a trade-in model. The clothes that were accumulated in the factory would naturally sell well because they were cheap.
The garment factories in Qi City and Mu City can sell the backlog of clothes in the factory and obtain funds to return to the market. Not only can they provide employees with capital, but they can also allow the factories to obtain some working capital, making it possible for these factories to come back to life.
.
Li Zhongxin had told Wang Bo, Zhao Futian and the others before that when the directors of those factories came to Zhongxin Company to discuss the processing of goods, they should tell them the ideas for transforming these factories into producing new products. As for whether they could follow his ideas.
If you leave, that's not something Li Zhongxin can worry about.
Li Zhongxin knew very well that this was the state-owned era, and even if the director of the factory reported the idea of upgrading to the higher authorities, the higher authorities would probably not give them a reply.
If you throw away the travel expenses and food money, you can have some money left over, which means you have earned a lot. If you ride a bicycle or walk to a nearby village, you can even save the travel expenses and food money, and you can make money in one go.
a lot of money.
If it is not appropriate for a person to go down there alone, he can go together in a group and each sell his own goods. After selling the goods, everyone can gather together and go home.
If there are items that are not selling well, you can help sell them together. If there are too many items to carry, you can all take them together.
In short! Although the employees of Zhongxin Company have made a lot of money in the past two years, the more money, the better, and their lives will become more prosperous.
Nowadays, many people have bought TV sets. Those who have not bought TV sets should also seize the time to buy TV sets and some household appliances.
Young people who are about to get married should make more money with their families at this time, so that when they get married, they can also use the money to get married, right?
Zhongxin Company has given some big discounts to the family members of Zhongxin Company employees.
The benefit that Zhongxin Company provides to employees’ families is that these family members can get Zhongxin Company’s unique canned fish from Zhongxin Company at normal wholesale prices, and they can go to other cities to sell these cans and some New Year products.
Zhongxin Company has given some support to the circulation of these goods. If an employee's family wants to sell them in surrounding cities or counties, they can get them at the nearest Zhongxin supermarket as long as there is a Zhongxin supermarket nearby.
This reduces their transportation costs and allows them to earn more money.
In 1983, Zhongxin Canned Fish basically became famous in Heilongjiang Province. Basically everyone everywhere knew that there was a Zhongxin brand canned fish here in Heilongjiang Province, which was of high quality and low price.
Canned fish in other places basically sell for more than two yuan, but the uniform retail price of canned fish from Zhongxin Company is one yuan and two cents.
It's just that most places don't have Zhongxin Company supermarkets, so they can't buy it even if they want to buy it.
This time Zhongxin Company employees and their families went to various places where there were no Zhongxin grocery supermarkets. They sold canned fish and some New Year's goods, which also served as an advertisement for Zhongxin Company to open stores across the province in 1983.
The price offered to employees by Zhongxin Company is 0.9 yuan per bottle, which means that for one bottle of canned fish, they have a profit of three cents. This profit can be said to have reached a certain peak at this time.
Many of the household appliances recycled by Zhongxin Company in Beijing have been shipped back to Jiangcheng. These household appliances are basically the kind of household appliances that have some minor problems.
As for TVs, when they are recycled in Beijing, the recycling price is about thirty to fifty yuan. Including repair costs and freight, when they are shipped to Jiangcheng, the price of a TV is about thirty to fifty yuan.
It's between fifteen and sixty yuan. Li Zhongxin doesn't know the exact price, but it won't be very different.
These second-hand TVs and second-hand household appliances are no longer a good thing in Beijing, but in Jiangcheng or the entire Northeast region, they are quite good things.
At this time, we have to go to Gaoli. On average, only one out of fifty households in Jiangcheng has a TV set.
These people are eager to own a TV, but the high price and the need for a TV ticket to buy a TV prevent them from purchasing a TV.
Zhongxin Company launched a series of second-hand home appliances before the Chinese New Year. In terms of price, the most expensive TV set only costs 70 or 80 yuan each, and some small TVs even cost 40 or 50 yuan.
In other words, this series of second-hand home appliances launched by Zhongxin Company is nothing more than one to two months' salary.
There are many workers in Jiangcheng, and farmers like good harvests. Basically, they all have some spare money. As long as Zhongxin Company launches this home appliance sales business, it is estimated that they will be sold out soon.
Before Li Zhongxin sells these household appliances, he first provides employee welfare policies. If employees of Zhongxin Company want to buy second-hand household appliances at this time, they can go to Zhongxin Company's warehouse to choose the style they like, and the price is right!
The cost price charged by Zhongxin Company.
The remaining household appliances will be launched on the market before the Chinese New Year.
Zhongxin Company has always had a reputation for quality and quantity. Li Zhongxin did not want to affect the reputation of Zhongxin Company because of second-hand household appliances. He set aside two yuan for repairs for each appliance and hired two people who were proficient in household appliance repairs.
A master worker repairs sold household appliances.
Originally, Zhongxin Company only sold second-hand household appliances. Even if there was a problem, people would not say anything. However, Li Zhongxin did not want such criticism to affect the reputation of Zhongxin Company.
Before selling, the employees of Zhongxin Company who are responsible for selling home appliances must explain clearly to the people who buy second-hand home appliances that Zhongxin Company has specially organized a batch of cheap home appliances in order for the people of Jiangcheng to watch TV during the Chinese New Year. In terms of quality, Zhongxin Company
The company cannot give the greatest guarantee and can only guarantee that these household appliances will be covered within one year.
When selling goods in the countryside, if a fellow villager wants to buy or order second-hand household appliances, Zhongxin Company employees can also sell them. For every household appliance sold, Zhongxin Company will give a 5% commission reward.
These! It can be said that Zhongxin Company provides a kind of benefit to low-level employees.
Chapter completed!