Here in the Northeast, there is such a jingle: "Low target, substitute melons and vegetables, eat full, get hungry quickly, swollen thighs, swollen head", "Pumpkin and pumpkin, eat it every day, no oil, less salt, thin and thin"

Guagua".

In an era of severe material shortages, the first feeling is hunger! In the early 1980s, many people had problems eating.

China has a large population and although it produces a lot of food, there is not enough food for everyone.

Just having money to buy things is not enough, you also need tickets, such as cloth stamps, food stamps, gas stamps...

In this era, things are basically the same. When you open different doors, the dishes on each table are similar; the furniture in each room is similar; people's clothes are similar; and their desires for life are also similar.

Their ideal is simple: eat like a person and dress like a person.

The food problem is due to the birth of the joint production responsibility system and the good weather in 1983. Basically, people across the country can have enough to eat and can eat dumplings during the Chinese New Year.

However, the issue of clothes is still a big problem.

There was a saying in the 1950s and 1960s, which was called "Three years of new life, three years of old life, and another three years of mending."

At that time, people basically wore various patches on their clothes.

The colors of the patches are also all kinds of weird, but in short! It is already a very good thing to wear clothes that are not revealing.

People who have experienced this era have always had an extreme desire for new clothes. They all look forward to wearing new clothes during the Chinese New Year.

They think the greatest happiness in life is to be able to eat a meal of dumplings and wear new clothes during the Chinese New Year.

It is a new piece of clothing, not a set. In other words, every New Year, even having a new vest and pants is a very happy thing.

In that era when material life was extremely scarce, there was a jingle like this: "Urea is produced in Japan, and it is made into fluttering pants. Japan is on the front, and urea is on the back." "Three years for the new, three years for the old, and three more years for sewing and mending."

.

But that generation did not seem to wear beauty and decoration on their bodies, but simple and lofty concepts such as construction, revolution, enthusiasm and ideals.

Chinese tunic suits, people's uniforms and military uniforms are their first choice.

Autumn clothes in the 1960s were something similar to fleece clothes. Now people born in the 1980s and 1990s no longer know what autumn clothes are. At that time, there was a set of blue autumn clothes, which was a kind of autumn clothes.

Quite an honorable thing.

Autumn clothes were a substitute for sweaters when sweaters were not yet common. They basically only had one style: pullover, large lapels, and only two colors: red and blue. It would be even more impressive if "XX Youth Commando" was printed on the chest.

In the 1960s, everyone loved "arming". Regardless of adults or children, almost everyone had a Red Guard uniform.

The bright and eye-catching colors are incompatible with this era, and everyone is buried in black, dark blue, military yellow and white clothing.

The 1970s was a transition, an era of great change

During the ten-year "Cultural Revolution" of "one billion people and one billion soldiers", the most fashionable attire was to wear an old grass-green military uniform without a cap badge, a brown armed belt, a *** badge on the chest, and a cross-body bag on the chest

He wears a grass-green canvas satchel, a Red Guard armband on his arm, and a pair of grass-green liberation shoes.

This era was also a period of the most dramatic changes in Chinese clothing culture. The end of the Cultural Revolution quickly revived people's natural love and pursuit of beauty, so many symbolic events occurred in the late 1970s.

White shoes are another name for white canvas sneakers. It is estimated that many people over the age of 40 have a strong nostalgia for these three words. Something with the same nostalgic value is the white shoe powder that matches the white shoes.

It was only in the 1980s that Li Zhongxin lives in that the colorful era began.

In the eyes of many people, the spring of China's clothing development and the revival of Chinese people's fashion concepts began in 1978 when China implemented the reform and opening up policy.

In the early 1980s, big bell-bottom pants and bat shirts appeared in big cities.

Then there are the kind of fitness pants and dresses that women especially like to wear.

As China's economy continued to open up to the outside world, Western culture and Hong Kong and Taiwan fashion quickly entered China, conveying the latest trend information to the younger generation. Such changes were directly reflected in the 1980s.

After the appearance of bodybuilding pants in China, it can be said that they have been popular for a long time.

Female friends at that time felt that if they didn’t have a pair of elastic and well-fitting pants, they simply wouldn’t be a woman.

Only by wearing comfortable body-fitting pants and showing off your graceful body and beautiful legs can you truly be beautiful and highlight a woman's long legs and round legs.

The bodybuilding pants at this time are generally black and have a lot of elasticity.

Later, the materials of pedal pants became more diverse, but the basic characteristics remained the same: close-fitting, highly elastic, and breathable.

Bodybuilding pants and dresses are two things that few clothing factories across the country specialize in. At this time, there were no leaders in China's clothing industry, and not many people had the foresight of clothing trends.

What's more important is that these clothes have recently appeared in various parts of China. This kind of dressing is very uncomfortable for older people.

State-owned garment factories and their top managers are basically old stubborns who don't accept new things.

If you ask them to change their minds and produce these fashionable clothes, they will not do it. Even if someone below proposes it, they will directly put a high hat on the people below.

To put it bluntly, are those things serious people wear?

With just such a sentence, the people below would not dare to mention it again.

If they continue to mention this matter, they will make themselves uncomfortable.

There are quite a lot of insightful people in any era, and there are also quite a lot of talented people who can see far-sightedly. However, these people are often characterized as radicals in their work units, or they are said to be pursuing the line of capitalist restoration.

Li Zhongxin positioned the garment factory directly on fashionable clothing. Li Zhongxin felt that whatever was the most popular, then Zhongxin Company should do what it did.

The Zx brand of bodybuilding pants, leggings and dresses are also an opportunity for Zhongxin Company to create a brand.

Li Zhongxin and Hong Bin have had several communications with each other regarding the materials used for these garments. If there are no big surprises, Zhongxin Garment Factory will not see much change in the supply of raw materials.

After all, at this time, China has moved away from the era of shortage of fabrics, knitwear and other things. As long as Zhongxin Company can pay the textile companies on time in accordance with the contract, then Zhongxin Garment Factory will not have any major problems with raw materials.

When Li Zhongxin was preparing to set up a garment factory, he also thought about acquiring some textile companies. However, when he thought that Wang Bo still failed to negotiate a garment factory, he gave up.

Because at this time, the economic benefits of China's textile enterprises are much better than those of garment factories, and output has doubled after the introduction of foreign technology. Textile enterprises can be said to be a cash cow at this time.

As long as the leaders are not crazy, they will not consider selling the textile company.

In terms of advertising, Li Zhongxin feels that there is no problem. When he was filming the Anershu sanitary napkin commercial, he had a good relationship with the advertising department of CCTV. As long as the clothes are produced here, he will be able to work with the advertising department there.

Once the communication is established, as long as the money is available, advertisements can be broadcast on TV.

Li Zhongxin has no worries about endorsement work in advertising. At that time, it will be time for Hatorihua, who was in the limelight last year, to be the spokesperson.

After Hatorihua finished filming the commercial for Anershu sanitary napkins, her heart has been very swollen, and she even had the idea of ​​becoming famous and becoming a star.
Chapter completed!