Chapter 138 Regulate the market, the wolves go to sea!
Luo Jia actually never regarded herself as such an amazing person. When she was at home, her mother still forced him to eat the leftovers in the bowl, otherwise she would nag about the hard work of all the grains, and after the meal, he would be responsible for sweeping the floor and wiping the table.
However, in the eyes of Luo Jia's partners, that was very different. Knowing that he was coming, Boss Dong of Yadi Company was waiting in the company early.
As soon as Luo Jia arrived, he brought the entire company's management out to greet him. On the hot days, they were all wearing white shirts, tied, and a business man.
Luo Jia has no airs and is easy to deal with, but Luo Jia has very high requirements for his partners.
In the past, the electric vehicle field was quite mixed, and the product quality was uneven.
Therefore, Luo Jia set rules for them that as an important product related to traffic safety, the quality must be high standards.
Before the product is launched, it must be tested by Xingchen Technology. The technical guys in the Machinery Business Department think this thing is OK and they can only sell it.
Are those technical homes in Xingchen Technology and Machinery Department ordinary people?
Surely not!
Dozens of samples were sent in front and after, and 90% of them were directly called back by those technical gangs.
The tire friction coefficient is insufficient, and it is rebuilt.
The brake distance is not up to standard, and the furnace is rebuilt.
The welding process is not up to standard, so it is still rebuilt.
Yadi and Emma are currently the two largest electric vehicle manufacturers in China, with annual sales of 5 million units, and their technical strength is the most powerful in this industry.
Even so, Yadi Company fought hard to meet the technical standards required by Luo Jia.
After sitting down in the office, Boss Dong asked his secretary to serve tea. Luo Jia did not have the habit of drinking hot tea in summer and directly ordered a bottle of iced coconut juice.
Luo Jia said straight to the point, "This time we have three major types of products launched at the same time. You are the last one to be approved by the machinery group, so I'll come here to take a look."
Boss Dong felt very guilty.
Luo Jia is very ambitious this time and directly promoted three major categories of electric products. In addition to electric cars, there are also electric motorcycles.
Wuyang, Xindazhou, Jialing, Qingqi, Haojue, Zongshen, all of these manufacturers have technical strengths above Yadi and Emma. After all, they used to make motorcycles.
The Suzuki GS250 made by Haojue, the Honda Today made by Xindazhou, the Honda CB190 made by Wuyang, the logo motorcycle made by Qingqi, the Piaggio and Apulia made by Zongshen, all of which are sold to Neon and European markets.
Luo Jia told them that domestic electric motorcycles must meet strict quality standards, and manufacturers like Haojue can do it immediately because they already have technical strength.
Another type is electric bicycle, such as a Giant mountain bike, which does not move from speed to brakes, and only has a 200w micro motor installed on the front wheel, a small battery pack and an electronic controller installed on the crossbar, and then replace the electric door and electronic brake.
It looks like a mountain bike, from the frame to the tires to the transmission, it also meets the strict European standards. It is just that it has been lightweight modifications based on a mountain bike, and the quality is also great.
Of course, this time Luo Jia did not cooperate with Giant and Melida, but chose Phoenix, Yongji, Feige, Xidesheng, Fujida, these largest domestic bicycle factories, and they were responsible for the lightweight electric bicycle products.
These domestic manufacturers have been suppressed by Wanwan manufacturers for many years. With Luo Jia's support, this time they finally became tough.
In fact, their products are of no bad quality at all. The North American Cui Ke and Lightning sold for tens of thousands of yuan, and many of the models are manufactured by factories in Tianjin and Guangdong.
These domestic bicycle manufacturers have technical strength, but unfortunately the brand is not good. If you talk about Fujita bicycles to others, let alone foreigners, Chinese people have never heard of them, so they can only do OEM and make some money.
Both of the above are manufacturers who have the strength and lack branding and marketing. They have no problems and have been prepared long ago. As long as Luo Jia gives the order, he will immediately push the product to the whole world.
Only manufacturers like Emma and Yadi are more troublesome. Their products are not as powerful as electric motorcycles and are not as light as electric bicycles. They are unique to China, that is, they are not called electric motorcycles or electric bicycles, but electric bicycles.
In terms of accurate positioning, electric vehicles should be ultra-lightweight electric motorcycles. The power of electric bicycles does not exceed 500w, and the power of electric motorcycles does not exceed 1000w. Yadi and Emma's products are located in the middle of the two levels, and the technical capabilities are at the end.
Luo Jia gave a meal, "There are too many domestic manufacturers of electric products. In the future, we must form three to five giant companies through fierce competition, so that we can have international competitiveness."
"Although your products have been approved, whether you can fight a motorcycle factory led by Haojue and a bicycle factory led by Phoenix depends on yourself."
Boss Dong was stunned, his expression became serious, and he said seriously, "Please don't worry about this. First, we have decided to do our best. Second, even if we lose at that time, we are willing to accept the loss."
Luo Jia smiled and said, "Just understand. It's not that our Star Technology is cruel, but that the market competition is cruel. At its peak, North America once had thousands of automobile factories, and only three survived."
"And the winner between you, the opponents that will challenge are Honda, Yamaha, Kawasaki, Suzuki, Harley, KTM, Ducati's motorcycle hegemony, Trek, Lightning, Plum, Nikola, Look, Pina, and the groundhog's bicycle hegemony, those are all tough characters."
Boss Dong nodded repeatedly, "I understand, fully understand, if even the domestic opponents can't beat him, why should I fight Honda and Suzuki in the future? I still say the same thing, I am willing to accept the loss. If I really lose to Haojue and the others in the end, we will admit it."
Luo Jia didn't say anything else. He got news from Professor Ouyang that new regulations were about to be issued, and the strange existence of electric vehicles will be completely cancelled.
In the future, there will be only two types of products on the market, and there is no need to verify or list low-speed electric bicycles. The products made by Yadi and others are classified as light electric motorcycles and need to be listed.
Although the electric cars in the past were considered bicycles, their specifications had long exceeded the standard. They ran very fast and did not have front and rear disc brakes. Because they had no license or license, the traffic police could not do anything about these electric cars that exceeded the standard.
But from now on, this abnormal phenomenon will completely disappear in the land of China. Everything must be reshaped according to the new rules and reshape the traffic order. This is the first step in the future transportation system.
After Luo Jia talked with Boss Dong, she left Wuxi and returned to Shanghai.
That night, Luo Jia saw the news that several major cities that were the first to launch shared electric motorcycles launched a lightning arrest operation.
The police arrested all those who locked the motorcycles privately, moved them back to their yards, and committed sabotage, and then accused them of destroying public property according to law.
It's so lively now.
The police station was crowded with people, and several naughty children who tried to pick the lock were also caught by the police uncle. They scolded them hard, and cried so hard that they cried. Finally, the school had to criticize them.
On the Internet, a big discussion was launched that was too national quality, and netizens applauded the police's actions.
"It should have been like this long ago! All those who destroy shared bicycles will be arrested and sentenced to ten or twenty years!"
"Support the police uncle!"
"Everyone is responsible for protecting shared bicycles!"
Netizens posted posts and barrage. Although it was impossible to sentence, arresting the police station and rigorously educating them is enough for those who take advantage of the situation for a lifetime.
In the past, the police did not want to care about such trivial matters, but now they are taking the initiative directly, which immediately shocked a large number of people who like to take advantage of the situation. The social atmosphere has changed dramatically at a speed visible to the naked eye.
Immediately on June 20th, the new electric vehicle management regulations were released, officially confirming that old electric vehicles were banned and may not be sold in any form.
Instead, the management measures for electric bicycles and electric motorcycles are taken.
Management Measures stipulate that the maximum power of an electric bicycle shall not exceed 400w and the maximum speed shall not exceed 26 kilometers.
This standard has actually been relaxed a lot. Considering that there are magical mountain cities like Chongqing in China, if the electric bicycle does not have a little horsepower, it will still be pushed down, which is really inappropriate, so the standard is slightly higher.
As for electric motorcycles, there is nothing to say. According to the current motorcycle management regulations, if you have to check and register, you must not miss it. If you do not abide by traffic rules, you will be fined and deducted points directly.
The most troublesome thing is that the large number of electric vehicles currently in the market are definitely not suitable to ban them directly. They are all bought by ordinary people with hard money.
So you can only guide you to withdraw. If you have an old electric car at home, you are willing to hand over it and recycle it. The authorities subsidize some money and you can buy a new one.
If you don’t want to, you can continue riding. Anyway, you won’t produce such products in the future and there will be fewer and fewer parts. In a few years, old electric vehicles will completely disappear from China.
In general, domestic people still responded positively.
Luo Jia saw a reporter interviewing an aunt on the street. She sent her electric bike to the recycling station and sold it for 400 yuan. Then she added another 1,400 yuan to buy a new Phoenix brand female electric bike. After trying to ride it for a few laps, the aunt praised it.
"I used to be that electric car that was too heavy. I couldn't even support it after falling down. It's better. It's only about 30 pounds in total. It's light and can charge wirelessly. I'm very satisfied."
Luo Jia also saw a trendy man wearing AJ. He bought a top-fit Phoenix Mountain Bike worth more than 10,000 yuan, a carbon fiber frame, and a Shimano M800 transmission.
When the reporter interviewed him, the fashionable man explained helplessly that his girlfriend was a cycling enthusiast and he would pull him into the mountain on the weekend.
He doesn't like riding. After more than 100 kilometers, his legs will be exhausted. But if he doesn't accompany his girlfriend, his girlfriend will get angry and will not have sex with him when he gets angry.
So the trendy man decided to buy an electric mountain bike. If you want to exercise, you can ride it for a while. When you are tired, you will open the electric door.
In short, the electric wave has caused some storms in the country, but its influence is far less than that of foreign countries.
After all, Chinese people have long been accustomed to using electric transportation, but they were not standardized in the past, but now they are more standardized and advanced.
What really caused a huge impact was the overseas market. Foreigners have never seen this thing. They have always been riding motorcycles or bicycles.
Suddenly, dozens of manufacturers, large and small, appeared in the global market like wolves, with thousands of electric bicycles and electric motorcycle products.
Chapter completed!