The collective action of Star University quickly alarmed the instructor and Luo Jia himself, and the instructor asked Luo Jia what to do.

According to the original plan, the students started a 15-day special training on August 10th, ended on August 26th, and after a few days of rest, the school officially started on September 1st. Now the students are busy working on this project, which has affected the progress of the special training.

Luo Jia decided to suspend the special training for three days and let the students get out the project. He really wanted to see how capable these little guys were.

On August 25, after two full days of high-intensity work, Shen Lang and his roommate Zhang Qidou found Luo Jia with a commercial plan.

The excitement of this project was completely beyond everyone's expectations, which made Luo Jia and Xingchen Technology's famous brainstorming group extremely shocked!

With his wild imagination, the young students designed a complete set of solutions for the promotion and promotion of domestic electric vehicles around the world, from the location selection, decoration of 4S stores, to the certification of dealers, and the construction of an after-sales service network.

Then there are promotional offensives and the preliminary drafting of spokespersons, and even graphic advertising sketches made by the young students, as well as TV advertising video editing.

Simply put, the planning plans of the little geniuses can be summarized in one sentence.

What we sell is not electric cars, but the future!

Although human society currently faces many contradictions, one thing is certain: no matter what, we must move towards the future.

So how should we move towards the future?

Of course, electric vehicles are used. Compared with traditional fuel vehicles, electric vehicles have many advantages such as environmental protection, saving, and powerful torque. They are a future-oriented means of transportation, which is a consensus among all mankind.

Through a series of publicity offensives, the concept of the future is installed on products such as electric vehicles. Consumers buy an electric car and it seems that they have bought a ticket to the future.

"It's so thief. They have changed their concepts. Electric cars are not the same as the future. However, this plan is indeed very amazing." After seeing it, An Ran smiled and gave his own evaluation.

Luo Jia also thinks so. Perhaps because they are still young and their thinking patterns are not bound by reality, they can come up with such a fantastic plan.

Using Star Optics' laser projection technology to create a future science fiction 4S store is the highlight of this project. Through multi-angle optical refraction, the huge 4S store is transformed into an overall projection screen. Although the cost is not low, the effect is far behind the competitors by more than a dozen streets.

The next morning, Luo Jia's partners arrived in Shanghai one after another, and they were invited to the large conference room and were very excited.

After so long preparation, they finally want to enter the global market, Toyota, Volkswagen, Mercedes-Benz, and this series of super giants, and have fierce close combat with those giants, which is undoubtedly of milestone significance for the Chinese electric vehicle industry.

Luo Jia walked into the conference room and looked around. There were many people. Boss Wei of Great Wall, Boss Li of Geely, and Boss Wang of BYD. They were not alone, but also brought their elite team, hundreds of people, and filled the entire conference room.

Standing on the stage, Luo Jia smiled and said, "Welcome to Xingchen Technology. Before today's meeting begins, I have something that I need to show you."

After saying that, Luo Jia waved his hand to the door of the conference room and called Shen Lang to his side.

People were surprised. Shen Lang was only twelve years old and was a child in everyone's eyes. He was wearing a short-sleeved blue shirt and a pair of white sneakers. Luo Jia pressed his hands on Shen Lang's shoulders and said a little louder: "This is Shen Lang. A classmate from our Xingchen University. Under his leadership, Xingchen University has set up a plan. Let him tell us now."

He threw an encouraging look at Shen Lang, Luo Jia walked off the stage and sat next to Boss Li. Boss Li looked suspicious. Luo Jia shrugged without explaining, signaling everyone to Shen Lang's performance in the stands.

Although he was young, Shen Lang did not show any panic or fear. He calmly lit up the big screen and introduced the core of the plan and the concept of the future to everyone in a slightly immature voice.

Everyone was surprised. Shen Lang quickly entered the role. His calmness and mature temperament that was far beyond his peers was very attractive. If he didn't look at his height and face, no one would associate him with a twelve-year-old boy.

Marketing courses tell us that third-rate marketing and selling products, second-rate marketing and selling stories, first-rate marketing and selling concepts are the proven rules in the marketing industry.

But back to reality, although selling concepts is a top marketing rule, not everyone has the ability to sell concepts, because concepts belong to a stream of consciousness and cannot be seen or touched.

However, Shen Lang and the genius team of Xingchen University did it. Through laser projection technology, consumers were immersed in the scene, presenting a visual and auditory perception feast, releasing the powerful magic of future time and space.

The colleagues at Star Optics never dreamed that laser projection technology could be used to build a house. A 4S store itself is a huge holographic cinema. The emergence of this genius design will surely shock the whole world.

Shen Lang did not waste time in other aspects. He directly talked about the key points, future concepts, and how to realize future concepts.

When the speech ended, everyone stood up, blushed with excitement, and clapped wildly, and realized that a marketing method that would be written into textbooks was born.

You come up with a marketing concept, which is not difficult. What is difficult is how to realize the concept and become an existence that consumers can feel, stimulating the underlying desire for consumption in the deep brain.

There is no doubt that the genius team of Star University has done both. They not only proposed concepts, but also made specific implementation plans. It is really not easy for a group of teenagers with an average age of only twelve years old.

"It's so amazing, the future is so strong!"

"It is worthy of being a group of geniuses. I can't imagine what Star University will become in the future!"

People cheered wildly, full of expectations for the future of Star University, and their eyes looked at Shen Lang became extremely hot.

Luo Jia walked back on stage and said to everyone with a smile, "Actually, what you see is only a small part of the entire project, and I think it is a more amazing part. Shen Lang and others also conducted in-depth market research, cultural analysis, trend forecasting, and consumption capacity assessments of various countries,"

"Anyway, even I didn't expect that they could do this."

"At the same time, such futuristic all-perception marketing is not only useful for electric vehicles, but I have called Mr. Ren from Huawei. He is also very interested. If Huawei's mobile phone store is transformed into an immersive all-perception experience store, it will probably have a huge impact on the market."

"If you continue to push down, all Chinese manufacturers can actually use similar marketing solutions. This will lead to an interesting result, that is, to comprehensively improve the Chinese brand's elegance."

After hearing this, everyone laughed. In modern business competition, marketing is a necessary means. The so-called "wine is not afraid of deep alleys" and has long been outdated. Only when good products are combined with strong marketing can they achieve twice the result with half the effort.

Luo Jia paused and continued: "I didn't like this laser projection in the Department of Optics because the technical level is not high enough, not holographic, and it requires a lot of optical refraction to achieve the final imaging effect."

"If it weren't for the students of Star University, this technology would probably be left behind. But now, I think primary laser projection technology should become a new profit point for Star Optics, and more importantly, it will bring epoch-making marketing upgrades to partners."
Chapter completed!