Chapter 258: East Asia Automobile Group's European strategy!
In this global automobile war, East Asia Group has sacrificed its entire wealth and attacked Europe crazily.
Among the three major groups, they are the strongest, so they can also chew the hardest bones.
In France, East Asia Group and the three French auto giants, the logo, Renault and Citroen, fought in close combat, and the offensive waves were higher and higher.
In Germany, East Asia Group challenged the arrogant Volkswagen, Mercedes-Benz, BMW, and Porsche, making old Germanic companies feel uncomfortable.
Throughout Europe, East Asia Group quickly expanded the scale of the war with the help of the original Volvo marketing and after-sales system.
From the cold Helsinki, to the warm Barcelona, from the heart of Europe, to St. Petersburg on the edge of Europe, from the Apennines of the Renaissance, to the immortal Aegean Sea in Homer's epics.
The East Asian Group's offensive frenzy is everywhere, and in addition to the technology of Star Technology, there are also huge profits!
A company must be able to make money. Only those who are beheaded are doing business, while those who lose money can do business.
Make money, research and development, make more money, and do more research and development.
This is the virtuous cycle of a company. Any company that takes the selling point of low prices is either stupid or bad. Xingchen Technology's profit margin is so high that no one has ever seen them say they are against their conscience.
Luo Jia not only requires her company to have high profits, but also requires partners to implement high pricing strategies outside of China. The reason is very simple. If you don’t make money, what will Luo Jia use to support the tough guy group? What will he use to support the Star Research Institute, which burns hundreds of millions of dollars every day?
As a group of Chinese companies, you can earn less money in your hometown and give your compatriots some benefits. Everyone will read your good deeds, and you may be able to leave a name in history or something in the future.
But if you try your best to exploit the people in your hometown like someone, leaving the benefits to North America, where the people in your hometown are expensive and the people in North America are super cheap, will the people in North America really be grateful to you?
Not so?
Although businessmen take making money as their responsibility, businessmen also have their own hometown. People are like leaves and have roots. No matter how high you climb in the future, you will eventually have to return to your roots. Don’t blame your foundation for anything you do. This is the duty of being a human being.
The top ten brands under East Asia Group are actually not cheap, ranking at the same price as their competitors.
BMW 5 Series is sold for 40,000 euros in Europe, while Volvo's 8 Series of the same level is also sold for 40,000 euros.
However, due to the adoption of many new technologies, the East Asia Group's electric vehicles completely abandoned the transmission system and saved a lot of costs.
For every BMW 5 Series sold, you can earn 5,000 euros, while for Volvo's 8 Series, you can earn 15,000 euros!
This is very terrifying. Europe is a highly urbanized region, with not only large cities like Paris and London, but also many small and medium-sized cities.
It is also difficult for any automobile company to complete sales coverage in all cities, so doing automobile business in Europe depends largely on the power of dealers.
Dealers help you sell cars, ultimately to make money. Assuming there is no profit in selling cars, dealers will not have the motivation to sell cars, let alone hope that they treat customers well and do a good job in after-sales service.
The strategy of East Asia Auto Group has completely changed the values of European dealers because they suddenly discovered that helping East Asia Group sell cars is a very profitable thing!
It is also a luxury sedan. If you sell a BMW 5 Series, the dealer can get two thousand euros, but if you sell a Volvo 8 Series, you can earn five thousand euros!
Although the selling price is the same, the East Asia Group can give twice the return!
So, dealers of all sizes in Europe tried their best to help them sell cars, saying everything they could, and they praised them with great abilities.
There are often many brand models in regional dealers' stores, but after learning about the high rebates from East Asia Group, everyone was very consistent and promoted East Asia Group.
If you go to a dealer's store and buy a BMW, the dealer will feel very angry because it only makes a few dollars to sell BMW, which is much less than selling electric cars from East Asia Group.
Especially those salesmen, they get commissions. Of course, they will push for which car is higher. If you ask them if BMW is good, they will say, let’s get to work, that’s it. Why not look at Volvo, that’s a real good thing.
Who did you learn this routine from East Asia Group?
OV Group, namely Oppo and Vivo, the marketing level of these two companies is really great, and their predecessors are both Bubugao Group.
Back then, the companies that made mobile phones went viral, such as the fighter waveguides in mobile phones, and the originator of cheap mobile phones, all of these companies died. OV was the only one who survived in the first batch of mobile phones. Their history was even longer than Huawei mobile phones.
OV's specialty is to surround the city in the countryside, provide high profits for dealers in third- and fourth-tier cities, allowing them to transform into their own hard-core salesmen and sell OV mobile phones to the people.
Relying on the high profits of the products, East Asia Group copied this marketing method to Europe, and relying on the good relationship between Luo Jia and mobile phone companies, it borrowed a large number of experienced middle-level managers from ov Group.
As a result, a trend of dealers desperately selling East Asia Group's automobile products quickly formed in Europe.
In addition, the electric cars produced in China are really good in quality, light weight, excellent driving experience, strong explosive power of the hub motor and full of push-back feeling, making it a landmark product.
In addition, the East Asia Group's publicity offensive is also very powerful. They invited various celebrities to endorse the most famous variety show in Europe.
In order to promote electric vehicles, East Asia Group sponsors European TV institutions with large sums.
In series and movies, cars are often used. Under the sponsorship of East Asia Group, Europeans will turn on the TV and see the interview car of the TV station. It is the product of East Asia Group. The car of the male protagonist of the TV series is the product of East Asia Group.
Looking around, all the handsome and beautiful people on the TV drive cars made in China, which has a great demonstration effect on the people.
What's more, the major flagship stores of East Asia Group have become like famous tourist attractions. Holographic projection technology creates a dreamlike sense of futuristic, and promotional videos are constantly updated every week.
Going to the flagship store once is even more real and enjoyable than watching a movie. Every day, there are a large number of people queuing outside the flagship store, and many people even come from other provinces.
Anyway, the East Asia Group has launched a series of wonderful combinations in Europe, moving China's top marketing methods to Europe, so that the European people who are used to the unchanging life can also experience what China's efficiency is and carpet bombing publicity.
After a while, European veteran automobile companies gradually couldn't stand it, and sales plummeted continuously, creating an unprecedented sense of crisis.
Unfortunately, this nightmare has not ended, but has just begun.
Chapter completed!