The next morning, Luo Jia and Li Moran saw the news. After two days of discussion and preparation, Samsung's Jedi counterattack finally began.

Seoul time, at exactly 8:00 am on May 18th.

Gao Dongzhen, president of the Communications Division, led the group's 37 top management teams to hold a press conference and officially announced that Samsung mobile phones will spare no expenses and have a super-large global price reduction, with an average price reduction of up to 25%.

At the same time, Samsung has also launched a twelve-month interest-free loan, and will buy Samsung mobile phones to get a Samsung USB drive, Samsung VR glasses, and a series of discount activities.

In terms of publicity, Samsung Entertainment signed famous Hollywood movie stars, Leonardo DiCaprio, Daniel Craig, Robert Downey Jr., Jennifer Lawrence, Scarlett John, as well as famous singer Taylor Swift, and rap superstar Eminham, to become the global spokesperson of Samsung mobile phones.

Samsung's company has a clear goal. It would rather flow blood than suppress all four giants in China by leveraging its own advantages in the entire industrial chain and its huge cash flow.

Their counterattack was supported by the entire Korean society.

The nine major banks in South Korea, including Uri Bank, National Bank, Shinhan Financial Holdings, R&F Bank, Hanya Financial Holdings, Corporate Bank, Exchange Bank, Daegu Bank and Busan Bank, also announced that they will provide unlimited guaranteed loans to Samsung Group.

As long as Samsung needs funds, the nine major Korean banks' global branches can lend funds as soon as possible, with no upper limit on the amount.

In addition, the other nine of the top ten chaebols in South Korea, including LG Group, SK Group, Hyundai Group, Hanwha Group, Hanjin Group, Lotte Group, Kumho Hanya Group, and Eastern Chemical Group, also announced that they would unconditionally support Samsung.

Among them, Lotte Group immediately removed all Chinese brand mobile phones and tablets from all Lotte shopping malls and duty-free shops around the world. It would rather pay liquidated damages than help the four giants sell their products.

The situation is very dangerous. Some scholars have long claimed that Samsung is a country disguised as a company, and challenging Samsung is challenging the entire South Korea.

This is true. The consequences of this mobile phone war are beyond the expectations of most domestic people.

The people do not really understand South Korea and Samsung, and think that it is just a business war between enterprises, so how could it lead to such a serious situation? It seems that the whole of South Korea rolled up its sleeves and was ready to enter the field to fight.

But this is not the worst, Apple, far away in North America, is even more aggressive.

Unlike Samsung, which uses two major killer weapons, Apple mainly plays the quality card. They did not hold any press conferences. They were low-key and fierce, and directly increased the warranty period for the main parts of the mobile phone to an unprecedented forty-eight months!

In other words, if you buy an Apple phone, if you have any quality problems within four years, you can replace them all for free from the screen to the battery!

As the only giant in the mobile phone industry and an industry benchmark, Apple's actions undoubtedly caused a magnitude 18 earthquake.

Apple has always been disdainful of confronting its opponents head-on because they never think they have opponents.

However, this time, when Apple faced an aggressive offensive from the four giants, this super company with a market value of more than one trillion US dollars and a cash flow of more than three trillion US dollars in its hands finally couldn't help but join the battle.

This is an unprecedented forty-eight-month quality assurance. No one dares to do this except apples.

As a consumable, mobile phones have their service life, whether semiconductor components or batteries or screens, and their performance will naturally decay after their lifetime, and will be damaged to a certain extent. This is the natural law of industrial consumables.

The seemingly irrelevant warranty extension is actually the astronomical investment behind it.

More demanding durability tests should be carried out in the R&D, and massive components should be prepared in the after-sales service to cope with the needs of large-scale after-sales service, as well as labor and store costs that need to be paid for after-sales service.

All of them are much more expensive than advertising and hiring a few spokespersons.

Industry experts exclaimed that this is the biggest investment Apple has invested since its establishment. On this earth, only Apple dares to do such crazy things. Once they get crazy, they will even beat themselves!

Now, all the pressure is concentrated on the four domestic giants. Samsung's comprehensive price cuts and super spokesperson strategies, and Apple's unprecedented super quality assurance strategy have all emerged. It depends on whether the four giants can deal with it and how it deals with it.

As for small mobile phone manufacturers such as Nokia, LG, Alcatel, and Motorola, they don’t even dare to breathe at the moment. There are even rumors that they are ready to withdraw at any time.

This is a war among industry giants. Under the intensive offensive like artillery, no one can live forever.

Luo Jia and Li Moran were having breakfast while quickly reading the news and watching the bloodline.

This is the real global war. Not only are the major giants and companies making big money, but the media and onlookers have also taken sides, supporting Apple and Samsung, and supporting the four giants, are quarreling on the Internet.

Zhihu and Weibo ranked in the top 50 hot topics on that day, nearly 20 related to the melee of the mobile phone industry. Major review media directly started to fight. News about the mobile phone industry occupies the top pages of all media headlines.

In the face of huge benefits, the world's six major mobile phone manufacturers have made all their money!

From the news media to the retail industry, the unlimited war has begun in full swing. Vivo won the Barcelona team's chest advertisement, and Samsung signed Barcelona's old rival Real Madrid.

All kinds of gossips that don’t know the truth are everywhere, and people are dazzled by the sight. Even the guests who eat breakfast in the hotel are discussing the huge changes in the mobile phone industry.

There has been no global commercial war of this scale in many years, and the onlookers are happy to see the scenes of industry giants fighting each other.

Under the current circumstances, the four giants have taken the lead by relying on mobile phone assistants, but Samsung and Apple are worthy of industry leaders. Their counterattacks are directly aimed at manufacturers such as Huawei, and the situation is actually taking a sharp turn for the worse.

After only two days leading, Samsung and Apple both overtook the latest mobile phone sales rankings on the day, suppressing the momentum of the four domestic giants.

War is not a matter of overnight. It is not only a means of competition, but also a greater degree of patience and determination.

In any case, the tide of the times has come like an unstoppable torrent, attracting everyone's attention.

I believe that for a long time, the fierce battles in the mobile phone industry will be the most talked about after dinner.

As the initiator of this all-out war, although Luo Jia was excited and excited, he also knew very well that the war between giants, with the small size of Star Technology, would not be involved in any way.

The only thing he can do now is to develop in an unstable manner according to the established plan and make every effort to promote robot projects that are crucial to high-end manufacturing.
Chapter completed!