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Chapter 76 Dagger Now!

This afternoon on October 16th is destined to leave a rich and colorful mark in history.

Luo Jia not only united the four mobile phone giants, six panel industry giants and eight TV industry giants, but also joined forces with a large number of unknown small domestic home appliance OEM companies to form an unprecedentedly powerful legion!

What are the American Jiebi brand teething machines, American Hasbro brand toys, Dutch Philips brand razors, and the outer skin is actually made in China.

In recent years, there has been a misunderstanding in China that our manufacturing industry cannot produce any good things, and that they are all shoddy and inferior goods.

Of course there are some inferior products, but there are still quite a lot of them.

But if you say that you can't make high-quality products, and your colleagues who are familiar with the domestic manufacturing and technology industries will not agree.

It is now a market economy.

The essence of a market economy is competition. You can’t make a toothbrush as good as Philips, and you have to sell it.

Take Xiaobai toothbrush for example. To sell toothbrushes with Xiaobai trademarks for 300 yuan, no one cares about it. If the same product is replaced with Philips trademarks, it will sell for 500 yuan. This is the power of the brand.

If you want to buy a good product, you must first pay a premium.

Domestic consumers are unwilling to spend 300 yuan to buy Xiaobai's electric toothbrush, so Xiaobai had to produce a cheap electric toothbrush worth 100 yuan. When the consumer bought it home, he saw that you can't do it!

Look at Philips' toothbrush, and then look at yours, what's the thing!

How unfair is Xiaobai. They also made the Philips toothbrush that costs 500 yuan!

In the past two years, Huawei phones seem to be getting better and better. Why?

Because there is a premium, the mate series and the p series, which sell for 5,000 yuan or 6,000 yuan, everyone started to buy it. Therefore, Huawei can earn some money, and earn some money can better invest in research and development, and create products that are stronger than the previous generation. This is called a virtuous cycle.

What Luo Jia is doing is to help those domestic manufacturing companies with strength but no brand, gain public recognition and attention, and embark on a virtuous cycle.

Of course there is pain. Novice launched its own brand and began to compete with Philips toothbrushes. Philips will definitely not ask them to manufacture OEM in the future.

But everything comes at a price. If you never take this step, you can only live in the shadow of those giants forever and act as a working person.

The press conference is still continuing, and those unknown OEM companies have appeared one after another, subverting consumers' perceptions again and again.

At the same time, sales data of major e-commerce websites began to explode. The audience who watched the live broadcast placed an order to buy products with the mood of trying it out. After all, these products are priced appropriately and have black technology energy wave wireless charging function, which is quite attractive.

Luo Jia is not a great charity. Every time the order is established, he will gain some benefits from it, which will greatly alleviate his financial difficulties.

Although Xingchen Technology is already a technology giant, Luo Jia is still short of money. After all, there are too many places to burn money.

The semiconductor business department has only about 40 people, but so far, billions have been burned!

There are four independently developed chips on the wireless charging device, and the cost of design and drilling for each chip alone exceeds 200 million yuan.

There are also Xingchen Display's decoding chip, driver chip, and comprehensive picture quality management chip. Which one is not burned with money?

Only those who have truly come into contact with semiconductors understand that this industry is a death game that only giants dare to play!

Xingchen Technology has calculated that the cost of Huawei Kirin’s mobile CPU has reached an astonishing 1.2 billion yuan. A chip or a single chip will cost a total of 1.2 billion yuan.

If a single leak fails, sorry, please bring another 1.2 billion.

An Ran rushed into Luo Jia's office without knocking on the door. He looked very excited. Then the rest of the company's management also appeared one after another as if he was injected with chicken blood.

It’s hard to believe that they all thought that today’s press conference would open fire on the display industry, but it turned out to be the rhythm of a large-scale all-out war!

So many companies have come forward and openly become enemies of international giants. This storm is really too big. Home appliance giants like Philips are not vegetarians. Starting tomorrow, I am afraid that the world will be bloody!

Some people support Luo Jia's actions, while others keep their reservations and think it's too risky.

Luo Jia thought for a while, "Tell you a story."

Tell a story?

As soon as these words were said, everyone laughed. Luo Jia was a person with a very erratic mind and always said unexpected words, but after getting along for a long time, they were all used to it.

"Do you know when did the habit of marking the origin of the product start?" Luo Jia asked.

Everyone shook their heads.

Luo Jia paused, "Before World War I, there was actually no habit of labeling the origin. There was no such thing as made in china, made in japan."

"Later, the British thought that German goods were too bad, so they asked them to mark the inferior German goods made in germany to facilitate the distinction between excellent British goods."

"I didn't expect that now everyone praises German goods to the sky. In history, German goods have always been synonymous with shoddy goods. Even the custom of labeling the origin is only for distinguishing inferior German goods."

"There are also Neon Auto. Decades ago, Neon Auto was synonymous with copycats. Toyota, Honda, and Nissan now look arrogant. In fact, they all started out as copycats. Whenever Neon Auto is mentioned in the world, they look contempt."

Everyone was stunned. Is this still the case?

It turns out that the history of Germany and Neon, two major manufacturing powers, is so terrible.

Luo Jia's eyes gradually became sharper.

"How did the inferior German goods and counterfeit neon goods be washed white later?"

"It is because of the gradual accumulation of technical strength, because of a lot of publicity, and because of one commercial war after another."

"At the most fierce period of commercial wars, Neon Manufacturing once swept the world and hit the three major American automobile factories, Ford, GM, and Chrysler, and collapsed across the board!"

"Finally, in 1985, the United States signed a square agreement with Neon, forcing the yen to double its value, which interrupted the pace of Neon manufacturing's domination of the world."

Luo Jia's wonderful quotes made everyone speechless. He just wanted to prove one truth. The shopping mall is like a battlefield. A successful company not only needs powerful products, but also uses thunderous means.

Zhang Dongning opened his mouth wide in surprise. He later learned that Luo Jia did not study chemistry, but computer science.

But when they first met, Luo Jia's in-depth analysis of the photoresist market share and technical route almost made Zhang Dongning think that he was a colleague in chemistry.

Now it seems that Luo Jia not only understands technology, but also reads a lot of history!

Such an all-round young boss is incredible.
Chapter completed!
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