Jiang Xiaobai arranged the contact route and prepared to go back. As soon as he contacted, Ford Company, which had been paying attention to the movements of Huaqing Holding Group, had already received the news.

Then an urgent meeting was held. The content of the meeting was also very simple, that is, how to receive Jiang Xiaobai.

How to receive Jiang Xiaobai? It seems to be a simple reception question, but what is reflected is the attitude towards Huaqing Holding Group in the subsequent negotiations.

Should we make an appropriate concession, or should we continue to take a tough stance?

This is a question. Appropriate concessions, even a small concession, involve amounts and assets that are calculated in tens of millions, or even hundreds of millions.

At the end of the meeting, Ford finally agreed that these brands were too much of a drag on Ford and diverted too much of Ford's energy.

Now Huaqing Holding Group wants it and has the strength to afford it.

There are many people in the automobile industry around the world, and there are also many powerful companies that can take over many of the car brands they hold, such as the four major car manufacturers, General Motors, Volkswagen, Toyota, etc.

It must be very simple to eat these things.

For example, other companies, such as BMW, DaimlerChrysler, etc., can all be acquired.

But these companies will not come to acquire these brands. After all, they don’t have any brands.

For example, here at General Motors, the well-known brands include Buick, Chevrolet, Cadillac, and Hummer, all of which are made by General Motors.

From low-end to mid-range to high-end, we have cultivated our own brands.

Besides, Volkswagen's brand group includes Audi, Lamborghini, Volkswagen, Skoda, Bentley, Bugatti, Porsche, etc.

That's a lot too.

Everyone has their own brand group, so why would they buy your brands?

It will all be a loss in your hands. If you don’t want it, will others want it?

Find a suitable one to buy, and those who are interested in it, such as some small car manufacturers, but they do not have the strength, are more willing than capable.

Therefore, if Ford wants to shrink its front lines and deal with these brands, it only wants to see them, but it doesn’t have the money. It doesn’t like those that have strength.

It is not easy to deal with it. Except for Huaqing Holding Group, Huahai Automobile has been established for a short time and has not cultivated its own brand group. It needs to acquire some brand groups to fill itself.

It just so happens that Huaqing Holding Group has this demand and has the strength.

It is not easy to meet such a buyer. If you miss this buyer, you don’t know when the next buyer will be.

So on the fourth day after Jiang Xiaobai arrived in Nuoyue City, the president of Ford, along with several vice presidents and the heads of the negotiation team, came to the hotel where Jiang Xiaobai was staying to pay homage to Jiang Xiaobai.

This time, the main people in charge of the Ford company came over, and Jiang Xiaobai stopped worrying about it and just packed it up and came down.

There was no such thing as jet lag or acclimatization. The two parties had a pleasant chat at first, and then Jiang Xiaobai attended the belated reception banquet prepared by Ford Company.

Of course, it’s not called a welcoming banquet here, but a welcome dinner.

On the fifth day after arriving in Nuoyue City, the work officially started, and the inspection and evaluation process entered.

Jiang Xiaobai also began to visit various automobile manufacturers.

The founder of Ford is known as the man who "put wheels on the world", and Ford is currently one of the four largest automobile manufacturers in the world.

It employs 500,000 employees and has annual sales exceeding 100 billion U.S. dollars. It also has many sub-brands.

The brands that are planning to transfer out this time alone include Land Rover series cars, Jaguar, Aston Martin and Volvo.

The four brands involve a lot of assets and so on.

Ford is particularly active and wants to package and sell these four sub-brands at once.

However, Jiang Xiaobai's attitude is not very positive. Anyway, if you invite me to visit, I will visit. If you invite me to inspect, I will inspect.

I read the materials that were handed to me when I needed to, but after reading them, I didn’t rush to express my opinion.

Instead, let Ford quote a price.

Ford's offer for Land Rover's cars was proactively lowered by US$100 million to US$1.1 billion, and then Jaguar's offer was US$1.5 billion.

This adds up to 26 US dollars, and Aston Martin's quoted price is 800 million US dollars, adding up to 3.4 billion US dollars.

Then Volvo's stock price is 1.6 billion US dollars, which adds up to 5 billion US dollars.

Five billion U.S. dollars sounds like an astronomical figure to ordinary people, but from Ford's point of view, this is a tough deal.

It's really a huge sale.

When it originally purchased Land Rover, it spent more than 2 billion U.S. dollars. At that time, Ford purchased all four-wheel drive vehicles from BMW, including Land Rover.

It cost 3.9 billion U.S. dollars, of which the Land Rover series cars were quoted at around 2 billion U.S. dollars.

Now it only costs US$1.1 billion, a loss of US$1 billion.

The acquisition price of Jaguar is even more expensive. In order to acquire Jaguar, Ford mobilized US$4 billion, but now it only dares to quote US$1.5 billion, resulting in a loss of US$2.5 billion.

Aston Martin didn't spend less when it was acquired. Now it's quoted at US$800 million, but it has also lost hundreds of millions of US dollars.

Finally, there is Volvo. When Ford acquired Volvo, it spent a total of 6.4 billion U.S. dollars. Now the quoted price is 1.6 billion U.S. dollars, and it suddenly lost 4.8 billion U.S. dollars.

If you calculate carefully, these four brands have lost more than 8 billion U.S. dollars. Now they are packaged and sold, but they can't hold on.

I want to shrink the front line, but the front line is too long and I can't bear it any longer. Even if it's a loss, I need to sell it.

Just hearing this offer made Jiang Xiaobai feel happy. It was five billion US dollars. If Ford had not taken advantage of this opportunity, Ford would not have packaged and sold it at such a low price.

It is useless to keep the brands that have invested so much money but are unable to make profits and continue to suffer losses.

This is no exaggeration. For example, Aston Martin has gone through seven bankruptcies, with various funds flowing back and forth. Sometimes it can no longer operate after a period of time.
Chapter completed!