There was overwhelming news outside about melamine, and all the public opinion suddenly pushed this matter to the forefront.

It would be strange if the higher-ups ignored me.

After all, the supervision department is different from Hohhot. To be honest, the level of Hohhot is a little lower, and they can still adopt a wait-and-see attitude.

But the things done here are still very high-level. If you can't do something so low-level, you will end up.

If we wait and see now, we may lose credibility.

So now the top takes action very quickly.

However, Jiang Xiaobai was a little surprised by the speed of response. It is estimated that other companies are even more unable to respond, such as those dairy brands that are still waiting and watching.

A sneer appeared at the corner of Jiang Xiaobai's mouth. Some people really wouldn't die until they see the Yellow River, and they won't shed tears until they see the coffin.

It’s already this damn time, and you’re still holding on. Do you really have no idea what’s going on with you? With the current situation, you’re still waiting and watching. Do you really not know that if you delay for just one more minute, there will be more?

Will many consumers be harmed?

Just wait.

At three o'clock in the afternoon on September 12, the official inspection team began random inspections, but at this time no one had received the news.

At this time, except for the three companies in Yili, other companies have not made any moves. Of course, for example, Qindao's Shengyuan and Magic City's Panda are all waiting for one of the leading companies to express their stance.

Woolen cloth.

In the current domestic dairy industry, there are actually only a few leading companies, and Yili is definitely one of them, a multi-billion dollar giant.

The other one is Yilu, which is also a giant in the domestic dairy industry. There are also foreign investors in it, and their influence is also very large.

Of course, Mengniu is also one of the new leaders that has recently entered the market. It has a strong momentum and is competing with other major brands in the market for milk sources.

Therefore, Yili and Mengniu have expressed their stance one after another, and the impact has been very bad. However, Yilu has not expressed his stance yet, which means that there is still the last line of defense.

Other dairy brands have also been waiting for Gonglu's reaction. If Gonglu remained silent, they would have the confidence to continue carrying on.

However, the matter about melamine is still fermenting, and after a day, it has been completely pushed to a new level.

Yili and Mengniu are three companies in the ancient city that are completely famous. Their names are all in all kinds of news.

In this day's time, everyone's name has become completely known, and everyone knows that there are such three companies.

If this is a marketing exercise, it will undoubtedly be successful, but this is a crisis public relations, although so far, this crisis public relations has failed.

Whether it is Yili, Mengniu, or the ancient city of Shanxi Province, the three companies have done a good job in crisis public relations.

Yili is the best in crisis public relations here. The ten emergency response measures, no matter from which aspect, whether it is timely processing, making up for it afterwards, or compensation, even the losses of stock investors in the stock market are taken into consideration.

The ten measures can be said to be perfect, and even the most picky people cannot find any faults.

As for Mengniu and Gucheng, although their measures are not perfect, judging from the domestic business history, they have done very well, and they can be regarded as benevolent and righteous.

Although Yili claims to be perfect, it is the first to bear the brunt of the problem, so even though it has been praised by some media, consumers are still worried about it.

Therefore, the crisis of the three families has not disappeared. Of course, Jiang Xiaobai did not think about doing something to completely put this matter over.

After the press conference, he was concerned about two things. One was the progress of the product recall, and the other was the inspection and discovery of some symptoms after the medical team went out.

He even said that he didn't care about things in the stock market. Whether the stock price fell or rose, it was actually not very important. The money that evaporated from the stock market would come back sooner or later.

Even if it evaporates, it doesn't matter whether it rises or not. As long as it is a problem that can be solved with money, it is not a problem.

But physical health is the most important thing, and no amount of money can buy it back.

At six o'clock in the afternoon on September 13, the owner of the milk station that provided Yili with milk was arrested, and the news spread immediately.

Jiang Xiaobai also met with several reporters in person.

"We in Yili will resolutely crack down on such unscrupulous profiteers in accordance with the law. This milk station is the first milk station we attack, but it will definitely not be the last one.

We are still testing and sampling many batches of milk powder. Next, we will provide more lists to relevant departments to crack down on these illegal milk stations in accordance with laws and regulations.

Regarding food safety issues, we at Yili have attached great importance to and have strict requirements in the past, present and future. Of course, we also welcome supervision and reports from people from all walks of life. Finally, on behalf of Yili, I would like to say that we will

I will take full responsibility for this food safety incident."

In a simple paragraph, Jiang Xiaobai said it loudly and powerfully, and once again expressed his attitude. This time, due to the fermentation of the news media, the matter spread very quickly, and some of the news of the day were urgently inserted into it.

.

The importance attached to this incident immediately increased by more than one level compared to before.

At the same time, this interview also has a high click-through rate on the Internet. Of course, this is also inseparable from the website's promotion. After all, this is Jiang Xiaobai's news. Even if Jiang Xiaobai doesn't need to say hello, they will be proactive.

push.

Almost 48 hours have passed since the incident occurred, and 24 hours have passed since the press conference began.

Twelve hours have passed since the news came out. Jiang Xiaobai and Yili were the first to stand up and take responsibility for the matter, from manpower arrangements, to financial compensation, to the treatment of the medical team.

There is nothing wrong with what Yili did, but after all, no one has taken responsibility for this matter.

But now, someone is finally truly responsible for this incident and has been arrested.

This matter has been pushed to another stage. From the beginning, Yili paid for its brand reputation and various losses, but now someone has finally paid the price of freedom for this matter.
Chapter completed!